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What you will learn from this course?
- Gain comprehensive knowledge about content marketing
- Understand the core competencies and principles of content marketing
- Explore the various areas of content marketing
- Know how to apply the skills you acquired from this course in a real-life context
- Become a confident and expert digital media marketer
Beginner’s Content Marketing Online Training Course
Master the skills you need to propel your career forward in content marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital media marketer and take your career to the next level. This comprehensive beginner’s content marketing online training course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this beginner’s content marketing online training course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.
This comprehensive course will teach you the theory of effective content marketing practice and equip you with the essential skills, confidence and competence to assist you in the content marketing industry. Youโll gain a solid understanding of the core competencies required to drive a successful career in content marketing. This course is designed by industry experts, so you’ll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital media marketer or for people who are aspiring to specialize in content marketing.
Enroll in this beginner’s content marketing online training course today and take the next step towards your personal and professional goals. Earn industry-recognized credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.
Who Is This Course For?
This comprehensive beginner’s content marketing online training course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this Successful start to Content Marketing can also take this course.
Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.
Entry Requirements
This beginner’s content marketing online training course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.
Assessment
This beginner’s content marketing online training course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.
Advance Your Career
This beginner’s content marketing online training course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume.
Recognised Accreditation
CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.
Course Curriculum
Content Means too Much 1.1
Content is more than all blogs and articles 1.2
Content is more than a cost understanding 1.3
Understand Content Marketing 2.1
Where did This Content Marketing Come From 2.2
What is the Main Purpose of Content Marketing 2.3
Advanced goals of content marketing 2.4
How to grow the niche content audience 3.1
Understanding a Different Brand Perspective 3.2
Presenting content experiments 3.3
Actively understanding content 3.4
Forget what you know 4.1
Choosing the right audience 4.2
Our competitive analysis priority 4.3
Understand Your Right to Win 4.4
Creating content on the customer journey 5.1
Choosing content marketing formats and channels 5.2
Source from anywhere 5.3
Making content very effective 5.4
Choosing a content calendar 6.1
Understand Content Processes 6.2
Clarifying roles and responsibilities 6.3
Content operations that come to life 6.4
Selecting content KPIs 7.1
Monitoring content KPI data 7.2
Optimizing content performance regularly 7.3
Finding content technology 8.1
Considering advanced content technology 8.2
Developing strategy for content technology 8.3
Scaling Content Marketing 9.1
Succeeding as a Small Business 9.2
Succeed as a Large or Corporate Business 9.3
Live educational videos 1.1
Live interview videos 1.2
Live demo videos 1.3
Live video tours 1.4
When to Create Live Video 2.1
Different live video platforms 2.2
Preparing for your live video 2.3
Introductions and Conclusions in Your Live Video 2.4
Creating engagement during live videos 2.5
Building your live video audience 3.1
Sharing your live video 3.2
Repurposing your live video 3.3
Tools for Live Video 4.1
Visuals for Live Video 4.2
Start Creating Live Videos 4.3
Modern Digital Marketing Strategies 1.1
The role of short-form video in social media marketing1.2
Techniques to Create Strong Short-form Video 1.3
Digging Deeper TikTok 1.4
Digging Deeper Instagram Reels 1.5
Top Strategies for Creating Effective TikToks2.1
Understanding the TikTok Algorithm 2.2
Using Hashtags Effectively 2.3
Capitalizing on Trends and Challenges 2.4
Leveraging Influencers 2.5
Creating ads 2.6
Using Other TikTok Tools and Techniques 2.7
Connections Between Reels and TikTok Strategies 3.1
Understanding the Unique Selling Points of Instagram Reels 3.2
Implementing Your Social Strategy for TikTok and Reels 3.3
Tour the Instagram user Interface1.1
Convert to an Instagram professional account1.2
Optimizing Your Professional Instagram Profile 1.3
Optimizing Uploads of Photos and Videos 1.4
Modify Instagram Settings 1.5
Using Instagram on a Computer 1.6
Explore Models of Business Success 2.1
Built-in Tools for Marketing 2.2
Interact with the Community to Build Trust 2.3
Content Ideas and Strategies for Instagram 3.1
Create a unique style on Instagram 3.2
Research your competition on Instagram 3.3
Utilize Hashtags With a Posting Schedule 3.4
Marketing with Instagram Stories 4.1
Marketing with Instagram Reels 4.2
Marketing With IGTV 4.3
Marketing With Live Video on Instagram 4.4
Using Instagram Shopping Posts 4.5
Content Marketing with Instagram Guides 4.6
Leveraging Instagram Paid ads 4.7
Review Instagram Insights to Optimize Marketing Strategy 5.1
Run Polls and ask Questions on Instagram 5.2
Saving Instagram Stories as Story Highlights 5.3
Embedding Instagram Photos into Websites 5.4
Additional Resources 5.5
Understanding Community Management 1.1
Why Should We Build Our Own Community 1.2
How to Create your Great Strategy 2.1
Using Social Media to Build Your Community 2.2
Best Practices for Community Building 2.3
Creating Content Keeps Your Tribes Alive 3.1
How to Increase Active Participation in Your Communities 3.2
How to Find Brand Ambassadors and Influencers 3.3
How to Promote Your Community 3.4
How to Scale Your Community 4.1mov
How to Measure the Growth of Your Fans 4.2
Demonstrate your Influence in Communities as a Leader 4.3
Very Good use of Tools for Community Management 5.1
How Stories Connect 1.1.mov
Story Types to Grow 1.2
Good Story Qualities 1.3
Finding Your Story 2.1
Your Audience 2.2
Call to Action 2.3
Story Structure 3.1
Grabbing Attention 3.2
Deep Engagement 3.3
Growing Community 3.4
Interactive Stories 3.5
More Material 4.1
Interview 4.2
Core Values 4.3
Connect Before Convincing 4.4
Crowdfunding 4.5
How to Start Your Story 4.6
Tell Stories in Person 4.7
- Individual
- Business
Course info
Duration
Accredited by
Tutor Support
Course Access
715 Minutes
CPD UK
Included
1 Year
0121 295 1244Course Review
FAQs
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