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Course info
Duration
Accredited by
Tutor Support
Course Access
9 Hours 42 Minutes
CPD UK & QLS
Included
1 Year
The Landing Page Design Course Online can serve as a valuable resource for your professional growth, whether you are a freelancer or seeking employment opportunities. You will receive comprehensive instruction on versatile concepts, as well as hands-on training from a professional landing page designer who is actively engaged in this field.
What you will learn from this course?
- Get an introduction to the landing page design and its fundamentals such as types of landing pages, business models and conversion actions, Fogg behaviour model to apply in designing a good landing page design etc
- Learn how to craft a benefit-focused headline and image that demonstrates the offer
- Know readability and hierarchy landing page design
- Understand user scenarios and contextual perception in landing page design
- Know to remove all navigation such as any internal links to other pages of your website can distract from the ultimate goal and make your page responsive and user-friendly
- Get ideas about how to optimise your landing page call to action
- Learn to publish your Unbounce landing page on your custom domain
- Understand when to use a landing page
- Learn how to perform A/B testing of your landing page
Landing Page Design Course Online
This Landing page design course can be a guide to your professional development whether as a freelancer or other job opportunities. You will be guided through the versatile knowledge of explicit concepts such as the fundamentals, user scenarios and contextual perception, optimising landing page call to action, custom domain, A/B testing, etc. You will get demonstrated by a professional landing page designer who is active in this field so that you can learn and train at the same time and get advice for your career.
- Introduction to landing page design and its fundamentals
- Design a benefit-focused headline and demonstrate the offer with an image
- Set the call to action button somewhere it can be seen easily
- Career aspects of designing landing page designing
- Get freelancing or other job opportunity ideas
- This course is suitable for those who want to gain foundational and advanced knowledge about designing landing pages
- This course is open to individuals who want to start their freelance career by designing landing pages
- This course is eligible to teach you how to customise landing pages for a specific marketing campaign
- This course is also for those who want to learn underrated strategies of SEO landing pages
- This course is also available for professional SEO marketers who want to learn more marketing strategies by learning about landing pages
- Individuals who already have a basic knowledge of SEO and want to start designing landing pages to rise in the relevant job market.
This Creative landing page design course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone and a reliable internet connection.
This Top landing page designs course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure.
- Through the MCQs, it is measured how much a learner can grasp from each section.
- In the assessment, the pass mark is 60%.
Landing Page Design and Optimisation Fundamentals
- Welcome to This Course! Letโs Lay the Groundwork for Good Landing Page Design
- The Myth of The Perfect Landing Page Conversion Rate
- The 3 Main Types of Landing Pages and How to Use Them Effectively
- Common Business Models and Understanding Your Conversion Actions
- The AIDA Sales Funnel and The Online Decision Making Process
- The Awareness Stage of The Funnel: Where It All Begins
- The Interest Stage of The Funnel โฆ Tell Me More
- The Desire Stage of The Funnel โฆ I Want What You Sell
- The Action Stage of The Funnel โฆ Iโm Going to Buy What You Sell
- The Fogg Behavior Model and How it Applies to Good Landing Page Design
- Making Your Landing Page Design Memorable
Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
- The Primacy of Product and The Concept of Usability in Landing Page Design
- Eschew Obfuscation: Clarity and The Quest for Fewer Question Marks
- The 5 Second Usability Test in Landing Page Design (and How You Can Use It Now)
- The Art and Science Behind Designing High-Converting Calls to Action (CTAโs)
- Readability and Visual Hierarchy Landing Page Design
- Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates
- Information Architecture and Accessibility โ Landing Page Design Best Practices
- Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices
- Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices
- Dedicated Landing Page Design Best Practices (Part 1)
- Dedicated Landing Page Design Best Practices (Part 2)
Principles of Persuasion in Landing Page Design
- Using Scarcity to Improve Conversion Rates on Your Landing Pages
- Principles of Persuasion โ Reciprocal Concessions & Reciprocity in Landing Pages
- Principles of Persuasion – Anchoring and Cognitive Dissonance Theory
- User Scenarios and Contextual Perception in Landing Page Design
Designing and Building a Landing Page Step by Step in Unbounce
- My Favorite Landing Page Builders and Getting Started with Our Unbounce Page
- Getting Familiar with The Unbounce Page Builder and Adding Our Header Section
- Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool
- Working with Background Imagery in Landing Pages and Developing Our Hero Section
- Creating a Form, Action Block, and Finishing the Hero Section in Unbounce
- Discussing Landing Page Design Changes and Creating Our Primary Content Section
- Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce
- Publishing Your Unbouonce Landing Page on Your Custom Domain
- Adding Custom CSS in Unbounce to Create Professional Drop Shadows
- Making Your Landing Page Design Work Better with Custom Javascript Snippets
- Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines
- Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form
- Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights
CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
CPD UK And Accredited Certificate Of Achievement
On successful completion of this course, you will be eligible to order your CPD UK accredited certificate of achievement to demonstrate your new skills. The CPD accredited PDF certificate of achievement can be obtained free of cost, which is included in the course. There is an additional fee to get a printed copy certificate which is ยฃ25.
Endorsed Certificate From Quality Licence Scheme
On successful completion of the course assessment, you will be eligible to order the QLS Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. This will provide you with a competitive edge in your career add extra value to your CV. You can also share this certificate with prospective employers and your professional network which will help you to drive a successful career in your chosen industry. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is ยฃ65.
Course Success Stories
Course info
Duration
Accredited by
Tutor Support
Course Access
9 Hours 42 Minutes
CPD UK & QLS
Included
1 Year
0121 295 1244Course Review
FAQs
A landing page is where you get to tell your purpose; it is the page your prospect lands on before they are ready to enrol.
Websites are designed for exploration, and landing pages are designed for a specific campaign or to guide visitors towards a single call to action.
One-page websites can take one to two days to complete. On the other hand, extra deliverables required in multipage or multilingual websites could take up to months.
Landing pages in SEO is a strategically designed webpage explicitly created for a marketing or advertising campaign that aims to rank well in search results and drive conversions.
You can learn to design a landing page by watching a video tutorial or taking an online program such as StudyPlex, which offers a budget-friendly Master in landing page design course that can educate you with advanced techniques and methods.
Several skills are required for landing page design such as identifying target audience and their needs, writing a compelling and helpful headline, including unique and engaging visuals, making sure it has a responsive design, keeping it on-brand etc.
After successfully registering for the course, you will receive an email regarding your login details, allowing you access to your online training course.
Upon successfully enrolling for a course, you will receive an email with your login details. Kindly check your inbox/junk folder and spam folder, or you can contact our award-winning customer support team via [email protected].
Sure, you can gift any of our courses to your friends or dearest ones. After purchasing any course as a gift, kindly provide the learnerโs details via [email protected], and then we will send your gift to the learner with the login details of the course.
Definitely, you can enrol for this self-paced online video training course. Once you purchase the course, you will receive your login details via email. As you will have lifetime access to the login portal, hence you can complete your course at your convenient time.
Our online courses come with lifetime access with no time limit for completion. Each course is fully accessible from a tablet, mobile or laptop, as long as there is a secure internet connection.
Upon successfully completing the course, you can order your certificate of achievement as proof of your new skill.
After successfully passing the MCQ exam, you will be eligible to order the Business landing page design Certificate by the Quality Licence Scheme.
No prior knowledge is necessary for the course, making it ideal for beginners. However, a positive attitude toward learning is always a plus.
