Google Ads Masterclass

• This course is favourable for those who want to develop a career in Google Ads marketing
• This course is open to those individuals who want to grow a healthy and profitable career as a freelancer or a Google Ads manager
• This course is highly impactful for anyone who want to learn advanced tactics of Google Ads to work for other companies
• This course is also for those who want to start their own business or website and want to learn digital advertising to promote their products or services
• Individuals who have keen interest in digital marketing and want to learn about Google Ads can join this course.

This Google Ads course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone and a reliable internet connection.

This Certification in Google Adwords course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. 

• Through the MCQs, it is measured how much a learner can grasp from each section. 
• In the assessment, the pass mark is 60%.

Introduction to Google Ads

• Welcome to Google Ads Masterclass!
• how to Make the Most of This Course, Plus a Sneak Peak of What’s to Come!
• Google Ads Formula Calculator
• What is Google Ads?
• Where do Google Ads Show Up?
• Complimentary AdVenture Media Account Audit (exclusions apply)

Creating And Setting Up Our First Google Ads Account

• Creating Your First Gooogle Ads Account
• Understanding the Google Ads Account Hierarchy
• Using Your Website Navigational Structure to Structure Your Google Ads Campaigns
• Understanding Network Settings
• Understanding Location Targeting
• Configuring Location Targeting in Google Ads
• Viewing Location Reports in Google Ads
• Understanding Advanced Location Options
• Setting and Configuring Languages
• Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads
• Finding Your Hourly Reports in the Google Ads Interface
• Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit
• Bidding Strategies: Target Search Page Location
• Bidding Strategies: Target ROAS
• Bidding Strategies: Target CPA
• Bidding Strategies: Target Outranking Share
• Bidding Strategies: Maximize Clicks
• Bidding Strategies: Enhanced CPC Bidding
• Bidding Strategies: Manual CPC Bidding
• Introduction to Dynamic Search Ads!
• Understanding Sitelink Extensions
• Callout Extensions
• Call Extensions
• Structured Snippet Extensions
• App Extensions
• Message Extensions
• Promotion Extensions
• Price Extensions
• Understanding Ad Rotation Settings
• The Basics of Ad Scheduling
• Understanding the Basics of Device Targeting
• Understanding Campaign URL Options

Structuring Your Ads Groups Like a Professional

• Ad Group Structure Basics and Organization
• Ad Group Structure Ideas
• Creating Our First Ad Group in Google Ads

How To Write Killer Ads in Google ads!

• The Anatomy of Google Text Ads
• Compliance in Google Text Ads
• Requesting a Manual Review of Your Ads and Expediting the Process
• Best Practices for Successful Text Ads
• Real Life Case Ad Copy Case Study: Medical Equipment Company
• The BJ Fogg Behavioral Model
• Creating Our First Ad in Google Ads

Setting Up Your Adwords Billing

• Configuring Your Billing Details in Google Ads

Keywords In Depth – The Heartbeat Of Your Account

• Keyword Basics_ Keywords vs Queries
• The Basics of Keyword Research
• The Basics of Keyword Planning
• The Basics of Keyword Organization
• Understanding Keyword Match Types
• Keyword Match Types: Broad Match Modified
• Keyword Match Types: Broad Match Modified
• Keyword Match Types: Phrase Match
• Keyword Match Types: Exact Match
• Keyword Match Types: Negative Match
• Using the Search Term Report to Find Negative Keywords Part 1
• Using the Search Term Report to Find Negative Keywords Part 2
• Understanding Negative Keyword Lists
• Traffic Sculpting: Negative Keywords at the Ad Group Level
• Adding Negative Keywords at The Ad Group Level
• Traffic Sculpting Using OPTMYZR
• Keyword Research: Google Suggestions, Google Related Searches and Autocomplete
• Using Additional Research Tools to Get Negative Keyword Ideas
• Keyword Research: Using the Google Keyword Planner 1
• Keyword Research: Using the Google Keyword Planner 2
• Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner
• Keyword Planning: The 6 Main Ways People Communicate With Search Engines
• Keyword Planning: Understanding the Buyer Funnel
• Keyword Planning: What Keywords Can Teach Us About Buying Intent
• Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates
• Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors
• Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates
• Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes
• Keyword Organization: Formatting Keywords in Excel
• Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure
• Keyword Organization: Using Mergewords to Generate Keyword Lists
• Keyword Bidding Basics: Setting Your Initial Max CPC Bids

Account Structure – How to Structure Ad Groups Like a Pro

• Account Structure_ How To Create A New Ad Group Within Your Campaign
• Importing Your Keyword Lists From Excel Into Your New Ad Group
• Creating Multiple, Relevant Ads For Your New Ad Groups
• How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign

The Incredible Dynamics of The Adwords Auction

• Introduction To The AdWords Auction
• Understanding Quality Score: Click Through Rate And Ad Relevancy
• Understanding Quality Score: Landing Page Quality
• Understanding Ad Rank and How It Is Calculated
• When You Could Ignore Low Quality Scores (and when you can’t!)
• Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)
• Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)
• Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)

Expanding And Refining Your Campaigns

• Navigating The AdWords Dashboard
• How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
• Editing The Essential Campaign Settings
• How To Create New Campaigns That Will Improve Your Results
• How ToUse Your Website To Make The Best Campaigns Possible
• How To Set Up Powerful Custom Schedules For Your Campaigns
• Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules

Negative Keywords – Your Greatest Ally

• Understanding Negative Keywords In-Depth
• Using Broad, Phrase and Exact Match With Your Negative Keywords
• Adding and Removing Negative Keywords and Negative Keyword Lists

Making Your Ads Unstoppable With Multiple Ad Extensions

• Introduction To Ad Extensions
• The Benefits Of Using Ad Extensions
• Different Types Of Ad Extensions and Best Practices
• Adding Sitelink Extensions
• Configuring Your Sitelink Extensions For The Best Results
• Adding Callout Extensions And Phone Extensions

Remarking – Your Secret Weapon To Converting Like a Boss

• The 5 Primary Forms Of Remarketing
• Realizing The Benefits And Importance Of Remarketing
• How To Create And Add Your Remarketing Tag
• Creating Your First Remarketing Audience
• Configuring Your Remarketing Campaign Settings

Keeping Track of Profits With Conversion Tracking

• Understanding The Basics Of Conversion Tracking
• Exploring The Different Conversion Actions Visitors Take On Your Site
• Setting Up Conversion Tracking For Form Submissions
• Generating And Installing Your Conversion Tracking Tag
• Understanding The Basics Of Phone Call Tracking
• Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data

Profitable Bidding Strategies

• Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction
• How To Mathematically Calculate ROI and ROAS
• Calculating Max CPC Bids From Your Conversion Rate And Conversion Value
• Calculating Profitable Keyword Bids Based On Revenue Per Click

Using Adwords Scripts to Enhance Performance And Increase Optimization Speed

• Introduction To AdWords Scripts – What Are Scripts
• Bidding To Average Position AdWords Script Part 1
• Bidding To Average Position AdWords Script Part 2

Conclusion … Goodbye For Now!

• Conclusion

Bonus Material!

• Part 1. Understanding Search Queries and What We Learn From Searcher Languagage
• Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords
• Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads