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Google Ads Masterclass

Google Ads Masterclass


Fast Track


Recognised Certification


Quality Guarantee


Online Learning

Our Google Ads Masterclass course can be the perfect way to kickstart your career as a Google Ads Manager. It covers advanced concepts and offers practical demonstrations by a professional Google Ads manager. Completing this course can expand your career opportunities and improve your chances of success as a freelancer or in a job role.

What you will learn from this course?

  • Get an introduction to the Google Ads and its basics
  • Learn how to create and setup up your first Google Ads account, setting and configuring languages, finding your daily reports, use Google’s default bid strategy, extensions, Ads rotation and scheduling setting, etc
  • Learn about Google Ads campaign types
  • Know how to create a Google Ads campaign
  • Explore Ad structure ideas and and creating your first Ad group in Google Ads
  • Learn audience targeting tactics for refining your PPC targeting to leverage budget
  • Get practical ideas about dynamic of the Adwords Auction
  • Learn smart use of remarketing lists or search ads and combining in-market segments with remarketing approach
  • Understand quality score, conversion rate, and Ads rank

Google Ads Masterclass Course

This Google Adwords course can be your ultimate path for starting your career as a Google Ads Manager. You will be guided through the vast knowledge of advanced concepts such as setting up Google Ads account and its configurations, Google ads campaign and its types, Ad structure, PPC targeting, Adwords auction, remarketing approach and so on. You will get your practical demonstration with a professional Google Ads manager so that you can learn how to be an expert and start your Google Ads career journey.

  • Introduction to Google Ads and how it works 
  • Re-marketing strategies Google Ads
  • Promotional and advertising options with Google Ads
  • Career aspects of Google Ads manager
  • Freelancing or other job opportunities with Google Ads

Who is this Course for?

  • This course is favourable for those who want to develop a career in Google Ads marketing
  • This course is open to those individuals who want to grow a healthy and profitable career as a freelancer or a Google Ads manager
  • This course is highly impactful for anyone who want to learn advanced tactics of Google Ads to work for other companies
  • This course is also for those who want to start their own business or website and want to learn digital advertising to promote their products or services
  • Individuals who have keen interest in digital marketing and want to learn about Google Ads can join this course.

Entry Requirements

This Google Ads course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone and a reliable internet connection.


This Certification in Google Adwords course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. 

  • Through the MCQs, it is measured how much a learner can grasp from each section. 
  • In the assessment, the pass mark is 60%.

Advance Your Career

This Google Ads Certification course will provide you with significant opportunities to enter the relevant job market and select your desired career path. Additionally, by showcasing these skills on your resume, you will be able to develop your career, face more competitors in your chosen sector, and increase your level of competition.

If you are looking for an Advanced SEO Training Course enrol into our affordable and highly informative course, that will open your door towards a wide range of opportunities within your chosen sector. 

Recognised Accreditation


CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.


The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

Course Curriculum

Introduction to Google Ads

Welcome to Google Ads Masterclass!

how to Make the Most of This Course, Plus a Sneak Peak of What’s to Come!

Google Ads Formula Calculator

What is Google Ads?

Where do Google Ads Show Up?

Complimentary AdVenture Media Account Audit (exclusions apply)

Creating And Setting Up Our First Google Ads Account

Creating Your First Gooogle Ads Account

Understanding the Google Ads Account Hierarchy

Using Your Website Navigational Structure to Structure Your Google Ads Campaigns

Understanding Network Settings

Understanding Location Targeting

Configuring Location Targeting in Google Ads

Viewing Location Reports in Google Ads

Understanding Advanced Location Options

Setting and Configuring Languages

Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads

Finding Your Hourly Reports in the Google Ads Interface

Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit

Bidding Strategies: Target Search Page Location

Bidding Strategies: Target ROAS

Bidding Strategies: Target CPA

Bidding Strategies: Target Outranking Share

Bidding Strategies: Maximize Clicks

Bidding Strategies: Enhanced CPC Bidding

Bidding Strategies: Manual CPC Bidding

Introduction to Dynamic Search Ads!

Understanding Sitelink Extensions

Callout Extensions

Call Extensions

Structured Snippet Extensions

App Extensions

Message Extensions

Promotion Extensions

Price Extensions

Understanding Ad Rotation Settings

The Basics of Ad Scheduling

Understanding the Basics of Device Targeting

Understanding Campaign URL Options

Structuring Your Ads Groups Like a Professional

Ad Group Structure Basics and Organization

Ad Group Structure Ideas

Creating Our First Ad Group in Google Ads

How To Write Killer Ads in Google ads!

The Anatomy of Google Text Ads

Compliance in Google Text Ads

Requesting a Manual Review of Your Ads and Expediting the Process

Best Practices for Successful Text Ads

Real Life Case Ad Copy Case Study: Medical Equipment Company

The BJ Fogg Behavioral Model

Creating Our First Ad in Google Ads

Setting Up Your Adwords Billing

Configuring Your Billing Details in Google Ads

Keywords In Depth - The Heartbeat Of Your Account

Keyword Basics_ Keywords vs Queries

The Basics of Keyword Research

The Basics of Keyword Planning

The Basics of Keyword Organization

Understanding Keyword Match Types

Keyword Match Types: Broad Match Modified

Keyword Match Types: Broad Match Modified

Keyword Match Types: Phrase Match

Keyword Match Types: Exact Match

Keyword Match Types: Negative Match

Using the Search Term Report to Find Negative Keywords Part 1

Using the Search Term Report to Find Negative Keywords Part 2

Understanding Negative Keyword Lists

Traffic Sculpting: Negative Keywords at the Ad Group Level

Adding Negative Keywords at The Ad Group Level

Traffic Sculpting Using OPTMYZR

Keyword Research: Google Suggestions, Google Related Searches and Autocomplete

Using Additional Research Tools to Get Negative Keyword Ideas

Keyword Research: Using the Google Keyword Planner 1

Keyword Research: Using the Google Keyword Planner 2

Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner

Keyword Planning: The 6 Main Ways People Communicate With Search Engines

Keyword Planning: Understanding the Buyer Funnel

Keyword Planning: What Keywords Can Teach Us About Buying Intent

Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates

Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors

Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates

Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes

Keyword Organization: Formatting Keywords in Excel

Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure

Keyword Organization: Using Mergewords to Generate Keyword Lists

Keyword Bidding Basics: Setting Your Initial Max CPC Bids

Account Structure - How to Structure Ad Groups Like a Pro

Account Structure_ How To Create A New Ad Group Within Your Campaign

Importing Your Keyword Lists From Excel Into Your New Ad Group

Creating Multiple, Relevant Ads For Your New Ad Groups

How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign

The Incredible Dynamics of The Adwords Auction

Introduction To The AdWords Auction

Understanding Quality Score: Click Through Rate And Ad Relevancy

Understanding Quality Score: Landing Page Quality

Understanding Ad Rank and How It Is Calculated

When You Could Ignore Low Quality Scores (and when you can’t!)

Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)

Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)

Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)

Expanding And Refining Your Campaigns

Navigating The AdWords Dashboard

How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns

Editing The Essential Campaign Settings

How To Create New Campaigns That Will Improve Your Results

How ToUse Your Website To Make The Best Campaigns Possible

How To Set Up Powerful Custom Schedules For Your Campaigns

Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules

Negative Keywords - Your Greatest Ally

Understanding Negative Keywords In-Depth

Using Broad, Phrase and Exact Match With Your Negative Keywords

Adding and Removing Negative Keywords and Negative Keyword Lists

Making Your Ads Unstoppable With Multiple Ad Extensions

Introduction To Ad Extensions

The Benefits Of Using Ad Extensions

Different Types Of Ad Extensions and Best Practices

Adding Sitelink Extensions

Configuring Your Sitelink Extensions For The Best Results

Adding Callout Extensions And Phone Extensions

Remarking - Your Secret Weapon To Converting Like a Boss

The 5 Primary Forms Of Remarketing

Realizing The Benefits And Importance Of Remarketing

How To Create And Add Your Remarketing Tag

Creating Your First Remarketing Audience

Configuring Your Remarketing Campaign Settings

Keeping Track of Profits With Conversion Tracking

Understanding The Basics Of Conversion Tracking

Exploring The Different Conversion Actions Visitors Take On Your Site

Setting Up Conversion Tracking For Form Submissions

Generating And Installing Your Conversion Tracking Tag

Understanding The Basics Of Phone Call Tracking

Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data

Profitable Bidding Strategies

Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction

How To Mathematically Calculate ROI and ROAS

Calculating Max CPC Bids From Your Conversion Rate And Conversion Value

Calculating Profitable Keyword Bids Based On Revenue Per Click

Using Adwords Scripts to Enhance Performance And Increase Optimization Speed

Introduction To AdWords Scripts – What Are Scripts

Bidding To Average Position AdWords Script Part 1

Bidding To Average Position AdWords Script Part 2

Bonus Material!

Part 1. Understanding Search Queries and What We Learn From Searcher Languagage

Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords

Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads

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Google Ads Masterclass is an online program focusing on advanced tactics, strategies, and experiments to build you as a Google Ads specialist.

You can take essential Google Ads training or Google Ada lessons or watch video tutorials on how to use it.

Google Ads certification shows the credibility that Google takes you as an expert in online advertising.

If you learn how to run Google Ads, you can list your services on freelancing platforms or run Google Ads for other companies. Either way, you can start earning money.

The entry level positions pay for a Google Ads job £25,250 per year while most experienced workers make up to £40,000 per year on average.

You can learn Google Ads for free by watching video tutorials, or if you need further education, you can sign up for an online course.

You need a valid Google Adsense account to sign up for Ad Manager. If you don't have one, then create a new Google Adsense account now .

After successfully registering for the course, you will receive an email regarding your login details, allowing you access to your online training course.

Upon successfully enrolling for a course, you will receive an email with your login details. Kindly check your inbox/junk folder and spam folder, or you can contact our award-winning customer support team via [email protected].

Sure, you can gift any of our courses to your friends or dearest ones. After purchasing any course as a gift, kindly provide the learner’s details via [email protected], and then we will send your gift to the learner with the login details of the course.

Definitely, you can enrol for this self-paced online video training course. Once you purchase the course, you will receive your login details via email. As you will have lifetime access to the login portal, hence you can complete your course at your convenient time.

Our online courses come with lifetime access with no time limit for completion. Each course is fully accessible from a tablet, mobile or laptop, as long as there is a secure internet connection.

Upon successfully completing the course, you can order your certificate of achievement as proof of your new skill.

After successfully passing the MCQ exam, you will be eligible to order the Digital Media Marketing Certificate by the Quality Licence Scheme.

No prior knowledge is necessary for the course, making it ideal for beginners. However, a positive attitude toward learning is always a plus.