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Fully accredited courses
Self-Paced Online Learning
3 Instalment Plan on checkout
14 Days Money Back Guaranty
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Flexible Learning
On-Demand Training
Exam Included
Recognised Certificate
Lifetime Access
Highlights of the Course
- Course Type: Online Learning
- Duration: 24 Hours 41 Minutes
- Tutor Support: Tutor support is included
- Customer Support: 24/7 customer support is available
- Quality Training: The course is designed by an industry expert
- Recognised Credential: Recognised and Valuable Certification
- Completion Certificate: Free Course Completion Certificate Included
- Instalment: 3 Installment Plan on checkout
What you will learn from this course?
- Gain comprehensive knowledge about Google Ads
- Understand the core competencies and principles of Google Ads
- Explore the various areas of Google Ads
- Know how to apply the skills you acquired from this course in a real-life context
- Become a confident and expert paid media marketer
Google Ads Masterclass Course
Master the skills you need to propel your career forward in google ads. This course will equip you with the essential knowledge and skillset that will make you a confident paid media marketer and take your career to the next level. This comprehensive google ads course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this google ads course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.
This comprehensive course will teach you the theory of effective google ads practice and equip you with the essential skills, confidence and competence to assist you in the google ads industry. You’ll gain a solid understanding of the core competencies required to drive a successful career in google ads. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for paid media marketer or for people who are aspiring to specialise in google ads.
Enrol in this google ads course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.
Who is this Course for?
This comprehensive google ads course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this google ads can also take this course.
Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.
Entry Requirements
This google ads course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.
Assessment
This google ads course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.
Advance Your Career
This google ads course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume.
Recognised Accreditation
This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
What is CPD?
Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements.
Benefits of CPD
- Improve your employment prospects
- Boost your job satisfaction
- Promotes career advancement
- Enhances your CV
- Provides you with a competitive edge in the job market
- Demonstrate your dedication
- Showcases your professional capabilities
What is IPHM?
The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill.
Benefits of IPHM
- It will help you establish a positive reputation in your chosen field
- You can join a network and community of successful therapists that are dedicated to providing excellent care to their client
- You can flaunt this accreditation in your CV
- It is a worldwide recognised accreditation
What is Quality Licence Scheme?
This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
Benefits of Quality License Scheme
- Certificate is valuable
- Provides a competitive edge in your career
- It will make your CV stand out
Course Curriculum
| Introduction to Google Ads | |||
| Welcome to Google Ads Masterclass! | 00:12:00 | ||
| ow to Make the Most of This Course, Plus a Sneak Peak of What’s to Come! | 00:19:00 | ||
| Google Ads Formula Calculator | 00:14:00 | ||
| What is Google Ads? | 00:12:00 | ||
| Where do Google Ads Show Up? | 00:13:00 | ||
| Complimentary AdVenture Media Account Audit (exclusions apply) | 00:06:00 | ||
| Creating And Setting Up Our First Google Ads Account | |||
| Creating Your First Gooogle Ads Account | 00:08:00 | ||
| Understanding the Google Ads Account Hierarchy | 00:08:00 | ||
| Using Your Website Navigational Structure to Structure Your Google Ads Campaigns | 00:20:00 | ||
| Understanding Network Settings | 00:13:00 | ||
| Understanding Location Targeting | 00:12:00 | ||
| Configuring Location Targeting in Google Ads | 00:09:00 | ||
| Viewing Location Reports in Google Ads | 00:14:00 | ||
| Understanding Advanced Location Options | 00:16:00 | ||
| Setting and Configuring Languages | 00:04:00 | ||
| Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads | 00:12:00 | ||
| Finding Your Hourly Reports in the Google Ads Interface | 00:06:00 | ||
| Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit | 00:05:00 | ||
| Bidding Strategies: Target Search Page Location | 00:05:00 | ||
| Bidding Strategies: Target ROAS | 00:10:00 | ||
| Bidding Strategies: Target CPA | 00:05:00 | ||
| Bidding Strategies: Target Outranking Share | 00:07:00 | ||
| Bidding Strategies: Maximize Clicks | 00:05:00 | ||
| Bidding Strategies: Enhanced CPC Bidding | 00:04:00 | ||
| Bidding Strategies: Manual CPC Bidding | 00:04:00 | ||
| Introduction to Dynamic Search Ads! | 00:07:00 | ||
| Understanding Sitelink Extensions | 00:14:00 | ||
| Callout Extensions | 00:05:00 | ||
| Call Extensions | 00:08:00 | ||
| Structured Snippet Extensions | 00:06:00 | ||
| App Extensions | 00:02:00 | ||
| Message Extensions | 00:08:00 | ||
| Promotion Extensions | 00:09:00 | ||
| Price Extensions | 00:12:00 | ||
| Understanding Ad Rotation Settings | 00:05:00 | ||
| The Basics of Ad Scheduling | 00:11:00 | ||
| Understanding the Basics of Device Targeting | 00:15:00 | ||
| Understanding Campaign URL Options | 00:07:00 | ||
| Structuring Your Ads Groups Like a Professional | |||
| Ad Group Structure Basics and Organization | 00:14:00 | ||
| Ad Group Structure Ideas | 00:06:00 | ||
| Creating Our First Ad Group in Google Ads | 00:09:00 | ||
| How To Write Killer Ads in Google ads! | |||
| The Anatomy of Google Text Ads | 00:07:00 | ||
| Compliance in Google Text Ads | 00:05:00 | ||
| Requesting a Manual Review of Your Ads and Expediting the Process | 00:02:00 | ||
| Best Practices for Successful Text Ads | 00:14:00 | ||
| Real Life Case Ad Copy Case Study: Medical Equipment Company | 00:15:00 | ||
| The BJ Fogg Behavioral Model | 00:38:00 | ||
| Creating Our First Ad in Google Ads | 00:13:00 | ||
| Setting Up Your Adwords Billing | |||
| Configuring Your Billing Details in Google Ads | 00:05:00 | ||
| Keywords In Depth - The Heartbeat Of Your Account | |||
| Keyword Basics_ Keywords vs Queries | 00:08:00 | ||
| The Basics of Keyword Research | 00:11:00 | ||
| The Basics of Keyword Planning | 00:13:00 | ||
| The Basics of Keyword Organization | 00:06:00 | ||
| Understanding Keyword Match Types | 00:12:00 | ||
| Keyword Match Types: Broad Match Modified | 00:06:00 | ||
| Keyword Match Types: Broad Match Modified | 00:06:00 | ||
| Keyword Match Types: Phrase Match | 00:06:00 | ||
| Keyword Match Types: Exact Match | 00:12:00 | ||
| Keyword Match Types: Negative Match | 00:12:00 | ||
| Using the Search Term Report to Find Negative Keywords Part 1 | 00:15:00 | ||
| Using the Search Term Report to Find Negative Keywords Part 2 | 00:17:00 | ||
| Understanding Negative Keyword Lists | 00:12:00 | ||
| Traffic Sculpting: Negative Keywords at the Ad Group Level | 00:18:00 | ||
| Adding Negative Keywords at The Ad Group Level | 00:09:00 | ||
| Traffic Sculpting Using OPTMYZR | 00:07:00 | ||
| Keyword Research: Google Suggestions, Google Related Searches and Autocomplete | 00:14:00 | ||
| Using Additional Research Tools to Get Negative Keyword Ideas | 00:11:00 | ||
| Keyword Research: Using the Google Keyword Planner 1 | 00:20:00 | ||
| Keyword Research: Using the Google Keyword Planner 2 | 00:15:00 | ||
| Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner | 00:16:00 | ||
| Keyword Planning: The 6 Main Ways People Communicate With Search Engines | 00:16:00 | ||
| Keyword Planning: Understanding the Buyer Funnel | 00:11:00 | ||
| Keyword Planning: What Keywords Can Teach Us About Buying Intent | 00:11:00 | ||
| Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates | 00:18:00 | ||
| Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors | 00:19:00 | ||
| Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates | 00:17:00 | ||
| Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes | 00:16:00 | ||
| Keyword Organization: Formatting Keywords in Excel | 00:11:00 | ||
| Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure | 00:12:00 | ||
| Keyword Organization: Using Mergewords to Generate Keyword Lists | 00:13:00 | ||
| Keyword Bidding Basics: Setting Your Initial Max CPC Bids | 00:20:00 | ||
| Account Structure - How to Structure Ad Groups Like a Pro | |||
| Account Structure_ How To Create A New Ad Group Within Your Campaign | 00:07:00 | ||
| Importing Your Keyword Lists From Excel Into Your New Ad Group | 00:10:00 | ||
| Creating Multiple, Relevant Ads For Your New Ad Groups | 00:13:00 | ||
| How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign | 00:08:00 | ||
| The Incredible Dynamics of The Adwords Auction | |||
| Introduction To The AdWords Auction | 00:20:00 | ||
| Understanding Quality Score: Click Through Rate And Ad Relevancy | 00:15:00 | ||
| Understanding Quality Score: Landing Page Quality | 00:07:00 | ||
| Understanding Ad Rank and How It Is Calculated | 00:12:00 | ||
| When You Could Ignore Low Quality Scores (and when you can’t!) | 00:09:00 | ||
| Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) | 00:08:00 | ||
| Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) | 00:11:00 | ||
| Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) | 00:07:00 | ||
| Expanding And Refining Your Campaigns | |||
| Navigating The AdWords Dashboard | 00:16:00 | ||
| How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns | 00:15:00 | ||
| Editing The Essential Campaign Settings | 00:06:00 | ||
| How To Create New Campaigns That Will Improve Your Results | 00:15:00 | ||
| How ToUse Your Website To Make The Best Campaigns Possible | 00:15:00 | ||
| How To Set Up Powerful Custom Schedules For Your Campaigns | 00:12:00 | ||
| Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules | 00:12:00 | ||
| Negative Keywords - Your Greatest Ally | |||
| Understanding Negative Keywords In-Depth | 00:14:00 | ||
| Using Broad, Phrase and Exact Match With Your Negative Keywords | 00:06:00 | ||
| Adding and Removing Negative Keywords and Negative Keyword Lists | 00:20:00 | ||
| Making Your Ads Unstoppable With Multiple Ad Extensions | |||
| Introduction To Ad Extensions | 00:06:00 | ||
| The Benefits Of Using Ad Extensions | 00:08:00 | ||
| Different Types Of Ad Extensions and Best Practices | 00:06:00 | ||
| Adding Sitelink Extensions | 00:08:00 | ||
| Configuring Your Sitelink Extensions For The Best Results | 00:11:00 | ||
| Adding Callout Extensions And Phone Extensions | 00:08:00 | ||
| Remarking - Your Secret Weapon To Converting Like a Boss | |||
| The 5 Primary Forms Of Remarketing | 00:16:00 | ||
| Realizing The Benefits And Importance Of Remarketing | 00:12:00 | ||
| How To Create And Add Your Remarketing Tag | 00:09:00 | ||
| Creating Your First Remarketing Audience | 00:13:00 | ||
| Configuring Your Remarketing Campaign Settings | 00:13:00 | ||
| Keeping Track of Profits With Conversion Tracking | |||
| Understanding The Basics Of Conversion Tracking | 00:14:00 | ||
| Exploring The Different Conversion Actions Visitors Take On Your Site | 00:14:00 | ||
| Setting Up Conversion Tracking For Form Submissions | 00:17:00 | ||
| Generating And Installing Your Conversion Tracking Tag | 00:09:00 | ||
| Understanding The Basics Of Phone Call Tracking | 00:09:00 | ||
| Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data | 00:09:00 | ||
| Profitable Bidding Strategies | |||
| Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction | 00:15:00 | ||
| How To Mathematically Calculate ROI and ROAS | 00:09:00 | ||
| Calculating Max CPC Bids From Your Conversion Rate And Conversion Value | 00:11:00 | ||
| Calculating Profitable Keyword Bids Based On Revenue Per Click | 00:09:00 | ||
| Using Adwords Scripts to Enhance Performance And Increase Optimization Speed | |||
| Introduction To AdWords Scripts – What Are Scripts | 00:05:00 | ||
| Bidding To Average Position AdWords Script Part 1 | 00:11:00 | ||
| Bidding To Average Position AdWords Script Part 2 | 00:14:00 | ||
| Conclusion ... Goodbye For Now! | |||
| Conclusion | 00:03:00 | ||
| Bonus Material! | |||
| Part 1. Understanding Search Queries and What We Learn From Searcher Languagage | 00:18:00 | ||
| Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords | 00:18:00 | ||
| Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads | 00:22:00 | ||
| Assessment | |||
| Assessment – Google Ads Masterclass | 00:10:00 | ||
| Certificate of Achievement | |||
| Certificate of Achievement | 00:00:00 | ||
| Get Your Insurance Now | |||
| Get Your Insurance Now | 00:00:00 | ||
| Feedback | |||
| Feedback | 00:00:00 | ||
Frequently Asked Question(FAQ)
After successfully registering for the course you will receive an email regarding your login details which will allow you access to your online training course.
Upon successfully enrolling for a course you will receive an email with your login details. Kindly check your inbox/junk folder and spam folder, or you can contact our award-winning customer support team via [email protected].
Sure, you can gift any of our courses to your friend or dearest one. After purchasing any course as a gift kindly provide the learner’s details via [email protected], and then we will send your gift to the learner with the login details of the course.
Definitely, you can enrol to this course. This is a self-paced online video training course. Once you will purchase the course you will receive your login details via email. As you will have lifetime access to the login portal, hence you can complete your course at your convenient time.
Our online courses come with lifetime access with no time limit for completion. Each course is fully accessible from a tablet, mobile or laptop, as long as there is a secure internet connection.
This course is accredited by the CPD Certification Service. The CPD Certification Service is a renowned independent accreditation organisation.
This course is accredited by the CPD Certification Service. CPD is widely accepted by employers, professional organizations, academic institutions and governmental authorities in the UK, as well as across the world. A certificate from CPD Certification Service will not only add value to your resume but also showcase your potential to strive towards achieving professional goals.
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. This will provide you with a competitive edge in your career, developing you as a standout candidate among all other applicants and employees.
After successfully completing the course and placing your order for the PDF certificate it will take 24 hours to issue the PDF certificate. The PDF certificate will send to you via email.
After successfully completing the course and placing your order for the hardcopy certificate it will take 9 to 12 business days. The hardcopy certificate will send to you via post.
Once you have completed the course, you will be eligible to order a course transcript from Study Plex. The transcripts act as proof of your studies. The transcript details all the key modules of the course so that you can show them exactly what you have learnt.
You will enjoy the benefits of getting student discounts from thousands of stores where the retailer provides student discounts.
Highlights of the Course
- Course Type: Online Learning
- Duration: 24 Hours 41 Minutes
- Tutor Support: Tutor support is included
- Customer Support: 24/7 customer support is available
- Quality Training: The course is designed by an industry expert
- Recognised Credential: Recognised and Valuable Certification
- Completion Certificate: Free Course Completion Certificate Included
- Instalment: 3 Installment Plan on checkout
What you will learn from this course?
- Gain comprehensive knowledge about Google Ads
- Understand the core competencies and principles of Google Ads
- Explore the various areas of Google Ads
- Know how to apply the skills you acquired from this course in a real-life context
- Become a confident and expert paid media marketer
Google Ads Masterclass Course
Master the skills you need to propel your career forward in google ads. This course will equip you with the essential knowledge and skillset that will make you a confident paid media marketer and take your career to the next level. This comprehensive google ads course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this google ads course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.
This comprehensive course will teach you the theory of effective google ads practice and equip you with the essential skills, confidence and competence to assist you in the google ads industry. You’ll gain a solid understanding of the core competencies required to drive a successful career in google ads. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for paid media marketer or for people who are aspiring to specialise in google ads.
Enrol in this google ads course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.
Who is this Course for?
This comprehensive google ads course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this google ads can also take this course.
Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.
Entry Requirements
This google ads course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.
Assessment
This google ads course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.
Advance Your Career
This google ads course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume.
Recognised Accreditation
This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
What is CPD?
Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements.
Benefits of CPD
- Improve your employment prospects
- Boost your job satisfaction
- Promotes career advancement
- Enhances your CV
- Provides you with a competitive edge in the job market
- Demonstrate your dedication
- Showcases your professional capabilities
What is IPHM?
The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill.
Benefits of IPHM
- It will help you establish a positive reputation in your chosen field
- You can join a network and community of successful therapists that are dedicated to providing excellent care to their client
- You can flaunt this accreditation in your CV
- It is a worldwide recognised accreditation
What is Quality Licence Scheme?
This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
Benefits of Quality License Scheme
- Certificate is valuable
- Provides a competitive edge in your career
- It will make your CV stand out
Course Curriculum
| Introduction to Google Ads | |||
| Welcome to Google Ads Masterclass! | 00:12:00 | ||
| ow to Make the Most of This Course, Plus a Sneak Peak of What’s to Come! | 00:19:00 | ||
| Google Ads Formula Calculator | 00:14:00 | ||
| What is Google Ads? | 00:12:00 | ||
| Where do Google Ads Show Up? | 00:13:00 | ||
| Complimentary AdVenture Media Account Audit (exclusions apply) | 00:06:00 | ||
| Creating And Setting Up Our First Google Ads Account | |||
| Creating Your First Gooogle Ads Account | 00:08:00 | ||
| Understanding the Google Ads Account Hierarchy | 00:08:00 | ||
| Using Your Website Navigational Structure to Structure Your Google Ads Campaigns | 00:20:00 | ||
| Understanding Network Settings | 00:13:00 | ||
| Understanding Location Targeting | 00:12:00 | ||
| Configuring Location Targeting in Google Ads | 00:09:00 | ||
| Viewing Location Reports in Google Ads | 00:14:00 | ||
| Understanding Advanced Location Options | 00:16:00 | ||
| Setting and Configuring Languages | 00:04:00 | ||
| Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads | 00:12:00 | ||
| Finding Your Hourly Reports in the Google Ads Interface | 00:06:00 | ||
| Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit | 00:05:00 | ||
| Bidding Strategies: Target Search Page Location | 00:05:00 | ||
| Bidding Strategies: Target ROAS | 00:10:00 | ||
| Bidding Strategies: Target CPA | 00:05:00 | ||
| Bidding Strategies: Target Outranking Share | 00:07:00 | ||
| Bidding Strategies: Maximize Clicks | 00:05:00 | ||
| Bidding Strategies: Enhanced CPC Bidding | 00:04:00 | ||
| Bidding Strategies: Manual CPC Bidding | 00:04:00 | ||
| Introduction to Dynamic Search Ads! | 00:07:00 | ||
| Understanding Sitelink Extensions | 00:14:00 | ||
| Callout Extensions | 00:05:00 | ||
| Call Extensions | 00:08:00 | ||
| Structured Snippet Extensions | 00:06:00 | ||
| App Extensions | 00:02:00 | ||
| Message Extensions | 00:08:00 | ||
| Promotion Extensions | 00:09:00 | ||
| Price Extensions | 00:12:00 | ||
| Understanding Ad Rotation Settings | 00:05:00 | ||
| The Basics of Ad Scheduling | 00:11:00 | ||
| Understanding the Basics of Device Targeting | 00:15:00 | ||
| Understanding Campaign URL Options | 00:07:00 | ||
| Structuring Your Ads Groups Like a Professional | |||
| Ad Group Structure Basics and Organization | 00:14:00 | ||
| Ad Group Structure Ideas | 00:06:00 | ||
| Creating Our First Ad Group in Google Ads | 00:09:00 | ||
| How To Write Killer Ads in Google ads! | |||
| The Anatomy of Google Text Ads | 00:07:00 | ||
| Compliance in Google Text Ads | 00:05:00 | ||
| Requesting a Manual Review of Your Ads and Expediting the Process | 00:02:00 | ||
| Best Practices for Successful Text Ads | 00:14:00 | ||
| Real Life Case Ad Copy Case Study: Medical Equipment Company | 00:15:00 | ||
| The BJ Fogg Behavioral Model | 00:38:00 | ||
| Creating Our First Ad in Google Ads | 00:13:00 | ||
| Setting Up Your Adwords Billing | |||
| Configuring Your Billing Details in Google Ads | 00:05:00 | ||
| Keywords In Depth - The Heartbeat Of Your Account | |||
| Keyword Basics_ Keywords vs Queries | 00:08:00 | ||
| The Basics of Keyword Research | 00:11:00 | ||
| The Basics of Keyword Planning | 00:13:00 | ||
| The Basics of Keyword Organization | 00:06:00 | ||
| Understanding Keyword Match Types | 00:12:00 | ||
| Keyword Match Types: Broad Match Modified | 00:06:00 | ||
| Keyword Match Types: Broad Match Modified | 00:06:00 | ||
| Keyword Match Types: Phrase Match | 00:06:00 | ||
| Keyword Match Types: Exact Match | 00:12:00 | ||
| Keyword Match Types: Negative Match | 00:12:00 | ||
| Using the Search Term Report to Find Negative Keywords Part 1 | 00:15:00 | ||
| Using the Search Term Report to Find Negative Keywords Part 2 | 00:17:00 | ||
| Understanding Negative Keyword Lists | 00:12:00 | ||
| Traffic Sculpting: Negative Keywords at the Ad Group Level | 00:18:00 | ||
| Adding Negative Keywords at The Ad Group Level | 00:09:00 | ||
| Traffic Sculpting Using OPTMYZR | 00:07:00 | ||
| Keyword Research: Google Suggestions, Google Related Searches and Autocomplete | 00:14:00 | ||
| Using Additional Research Tools to Get Negative Keyword Ideas | 00:11:00 | ||
| Keyword Research: Using the Google Keyword Planner 1 | 00:20:00 | ||
| Keyword Research: Using the Google Keyword Planner 2 | 00:15:00 | ||
| Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner | 00:16:00 | ||
| Keyword Planning: The 6 Main Ways People Communicate With Search Engines | 00:16:00 | ||
| Keyword Planning: Understanding the Buyer Funnel | 00:11:00 | ||
| Keyword Planning: What Keywords Can Teach Us About Buying Intent | 00:11:00 | ||
| Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates | 00:18:00 | ||
| Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors | 00:19:00 | ||
| Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates | 00:17:00 | ||
| Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes | 00:16:00 | ||
| Keyword Organization: Formatting Keywords in Excel | 00:11:00 | ||
| Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure | 00:12:00 | ||
| Keyword Organization: Using Mergewords to Generate Keyword Lists | 00:13:00 | ||
| Keyword Bidding Basics: Setting Your Initial Max CPC Bids | 00:20:00 | ||
| Account Structure - How to Structure Ad Groups Like a Pro | |||
| Account Structure_ How To Create A New Ad Group Within Your Campaign | 00:07:00 | ||
| Importing Your Keyword Lists From Excel Into Your New Ad Group | 00:10:00 | ||
| Creating Multiple, Relevant Ads For Your New Ad Groups | 00:13:00 | ||
| How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign | 00:08:00 | ||
| The Incredible Dynamics of The Adwords Auction | |||
| Introduction To The AdWords Auction | 00:20:00 | ||
| Understanding Quality Score: Click Through Rate And Ad Relevancy | 00:15:00 | ||
| Understanding Quality Score: Landing Page Quality | 00:07:00 | ||
| Understanding Ad Rank and How It Is Calculated | 00:12:00 | ||
| When You Could Ignore Low Quality Scores (and when you can’t!) | 00:09:00 | ||
| Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) | 00:08:00 | ||
| Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) | 00:11:00 | ||
| Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) | 00:07:00 | ||
| Expanding And Refining Your Campaigns | |||
| Navigating The AdWords Dashboard | 00:16:00 | ||
| How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns | 00:15:00 | ||
| Editing The Essential Campaign Settings | 00:06:00 | ||
| How To Create New Campaigns That Will Improve Your Results | 00:15:00 | ||
| How ToUse Your Website To Make The Best Campaigns Possible | 00:15:00 | ||
| How To Set Up Powerful Custom Schedules For Your Campaigns | 00:12:00 | ||
| Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules | 00:12:00 | ||
| Negative Keywords - Your Greatest Ally | |||
| Understanding Negative Keywords In-Depth | 00:14:00 | ||
| Using Broad, Phrase and Exact Match With Your Negative Keywords | 00:06:00 | ||
| Adding and Removing Negative Keywords and Negative Keyword Lists | 00:20:00 | ||
| Making Your Ads Unstoppable With Multiple Ad Extensions | |||
| Introduction To Ad Extensions | 00:06:00 | ||
| The Benefits Of Using Ad Extensions | 00:08:00 | ||
| Different Types Of Ad Extensions and Best Practices | 00:06:00 | ||
| Adding Sitelink Extensions | 00:08:00 | ||
| Configuring Your Sitelink Extensions For The Best Results | 00:11:00 | ||
| Adding Callout Extensions And Phone Extensions | 00:08:00 | ||
| Remarking - Your Secret Weapon To Converting Like a Boss | |||
| The 5 Primary Forms Of Remarketing | 00:16:00 | ||
| Realizing The Benefits And Importance Of Remarketing | 00:12:00 | ||
| How To Create And Add Your Remarketing Tag | 00:09:00 | ||
| Creating Your First Remarketing Audience | 00:13:00 | ||
| Configuring Your Remarketing Campaign Settings | 00:13:00 | ||
| Keeping Track of Profits With Conversion Tracking | |||
| Understanding The Basics Of Conversion Tracking | 00:14:00 | ||
| Exploring The Different Conversion Actions Visitors Take On Your Site | 00:14:00 | ||
| Setting Up Conversion Tracking For Form Submissions | 00:17:00 | ||
| Generating And Installing Your Conversion Tracking Tag | 00:09:00 | ||
| Understanding The Basics Of Phone Call Tracking | 00:09:00 | ||
| Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data | 00:09:00 | ||
| Profitable Bidding Strategies | |||
| Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction | 00:15:00 | ||
| How To Mathematically Calculate ROI and ROAS | 00:09:00 | ||
| Calculating Max CPC Bids From Your Conversion Rate And Conversion Value | 00:11:00 | ||
| Calculating Profitable Keyword Bids Based On Revenue Per Click | 00:09:00 | ||
| Using Adwords Scripts to Enhance Performance And Increase Optimization Speed | |||
| Introduction To AdWords Scripts – What Are Scripts | 00:05:00 | ||
| Bidding To Average Position AdWords Script Part 1 | 00:11:00 | ||
| Bidding To Average Position AdWords Script Part 2 | 00:14:00 | ||
| Conclusion ... Goodbye For Now! | |||
| Conclusion | 00:03:00 | ||
| Bonus Material! | |||
| Part 1. Understanding Search Queries and What We Learn From Searcher Languagage | 00:18:00 | ||
| Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords | 00:18:00 | ||
| Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads | 00:22:00 | ||
| Assessment | |||
| Assessment – Google Ads Masterclass | 00:10:00 | ||
| Certificate of Achievement | |||
| Certificate of Achievement | 00:00:00 | ||
| Get Your Insurance Now | |||
| Get Your Insurance Now | 00:00:00 | ||
| Feedback | |||
| Feedback | 00:00:00 | ||
Certificate of Achievement
CPD UK and Accredited Certificate of Achievement
Grow your career by earning CPD UK accredited certificate of achievement and add extra value to your CV. On successful completion of this course, you will be eligible to order your CPD UK accredited certificate of achievement to demonstrate your new skills. You can also share this certificate with prospective employers and your professional network. The CPD accredited certificate of achievement can be obtained in PDF format at a nominal fee of £12; there is an additional fee to get a printed copy certificate which is £25.
Endorsed Certificate from Quality Licence Scheme
On successful completion of the course assessment, you will be eligible to order the QLS Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. This will provide you with a competitive edge in your career add extra value to your CV. You can also share this certificate with prospective employers and your professional network which will help you to drive a successful career in your chosen industry. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.
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Everything went smooth in the course that I took, it was a great learning experience and i look forward to doing another course with Study Plex.
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Definitely, you can enrol to this course. This is a self-paced online video training course. Once you will purchase the course you will receive your login details via email. As you will have lifetime access to the login portal, hence you can complete your course at your convenient time.
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This course is accredited by the CPD Certification Service. The CPD Certification Service is a renowned independent accreditation organisation.
This course is accredited by the CPD Certification Service. CPD is widely accepted by employers, professional organizations, academic institutions and governmental authorities in the UK, as well as across the world. A certificate from CPD Certification Service will not only add value to your resume but also showcase your potential to strive towards achieving professional goals.
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. This will provide you with a competitive edge in your career, developing you as a standout candidate among all other applicants and employees.
After successfully completing the course and placing your order for the PDF certificate it will take 24 hours to issue the PDF certificate. The PDF certificate will send to you via email.
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