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Google Ads Masterclass

Google Ads Masterclass

Are you looking to begin your career or want to gain more advanced skills? Then this course will help you get one step closer to your professional aspirations and develop your skills and knowledge for a rewarding career.

So, what you are waiting for? Enrol today and expand your knowledge with Study Plex. Up to 80% OFF, offer expires soon!

Google Ads Masterclass
 20 days left at this price
14 Days Money Back Guarantee
This course includes:

On demand videos

Articles

Downloadable resource

Practice test

Full lifetime access

Access on Mobile and TV

Certificate of completion

Booking Options

  • Overview

    What you will learn from this course?

    • Gain comprehensive knowledge about google ads
    • Understand the core competencies and principles of google ads
    • Explore the various areas of google ads
    • Know how to apply the skills you acquired from this course in a real-life context
    • Become a confident and expert paid media marketer

    Course Highlights

    • Course Type: Self-paced online course
    • Duration: 24 hours 41 minutes
    • Tutor Support: Full tutor support is included
    • Customer Support: 24/7 customer support is available

    Google Ads Masterclass Course

    Master the skills you need to propel your career forward in google ads. This course will equip you with the essential knowledge and skillset that will make you a confident paid media marketer and take your career to the next level. This comprehensive google ads course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this google ads course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.

    This comprehensive course will teach you the theory of effective google ads practice and equip you with the essential skills, confidence and competence to assist you in the google ads industry. You’ll gain a solid understanding of the core competencies required to drive a successful career in google ads. This course is designed by industry experts, so you’ll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for paid media marketer or for people who are aspiring to specialise in google ads.

    Enrol in this google ads course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.

    Who is this Course for?

    This comprehensive google ads course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this google ads can also take this course.

    Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.

    Entry Requirements

    This google ads course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.

    Assessment

    This google ads course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.

    Advance Your Career

    This google ads course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume.

    Study Plex Subscription

    Study plex also provides a subscription option that allows you unlimited access to more than 700+ CPD courses for learning. You only need to spend £79 to take advantage of this fantastic offer, and you’ll get an unlimited subscription for a full year. Additionally, you can cancel your membership from your account at any time by getting in touch with our friendly and devoted customer care team.

    Visit our subscriptions page for more details if you’re interested.

    Why you should train with Study Plex?

    At Study Plex, you will have the chance to build social, technical and personal skills through a combination of extensive subjects tailored according to your interest. Along with receiving comprehensive knowledge and transferable skills, there are even more reasons o be involved with us, which include:

    • Incredible Customer Support: We offer active customer service in the form of live chat, which you can access 24/7
    • Expert Tutor Support: You’ll have access to our devoted and dedicated tutor support with all of our courses whenever you need it.
    • Price Justified by Quality: We ensure that you will have the best experience possible for the price you are paying for the course.
    • Money-back Guarantee: We provide a money-back guarantee if you are not satisfied with the course’s quality. There is a 14-day time limit on this option (according to the terms and conditions).
    • Instalment Facility: If your course costs more than £50, you can pay in three instalments using the instalment option.
    • Satisfaction Guarantee: Our courses are designed to meet your demands and expectations by all means.
  • Curriculum

    This comprehensive course is designed by industry experts; this course will provide you with the skills and knowledge you need to succeed. Not only will it make you more lucrative to potential employers, but it will also give you the confidence to apply for that dream job.

    This course is divided into bite-sized modules to make it easy to follow. The modules of this course cover all essential areas to provide you with the appropriate skills and industry knowledge to take your career to the next level. Whether you are travelling around the world or juggling work and family, this course can be completed anytime, anywhere. This flexibility enables you to learn at your own pace, fitting your studies around your current lifestyle.

    Course Curriculum

    Introduction to Google Ads
    Welcome to Google Ads Masterclass! 00:12:00
    ow to Make the Most of This Course, Plus a Sneak Peak of What’s to Come! 00:19:00
    Google Ads Formula Calculator 00:14:00
    What is Google Ads? 00:12:00
    Where do Google Ads Show Up? 00:13:00
    Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00
    Creating And Setting Up Our First Google Ads Account
    Creating Your First Gooogle Ads Account 00:08:00
    Understanding the Google Ads Account Hierarchy 00:08:00
    Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00
    Understanding Network Settings 00:13:00
    Understanding Location Targeting 00:12:00
    Configuring Location Targeting in Google Ads 00:09:00
    Viewing Location Reports in Google Ads 00:14:00
    Understanding Advanced Location Options 00:16:00
    Setting and Configuring Languages 00:04:00
    Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00
    Finding Your Hourly Reports in the Google Ads Interface 00:06:00
    Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00
    Bidding Strategies: Target Search Page Location 00:05:00
    Bidding Strategies: Target ROAS 00:10:00
    Bidding Strategies: Target CPA 00:05:00
    Bidding Strategies: Target Outranking Share 00:07:00
    Bidding Strategies: Maximize Clicks 00:05:00
    Bidding Strategies: Enhanced CPC Bidding 00:04:00
    Bidding Strategies: Manual CPC Bidding 00:04:00
    Introduction to Dynamic Search Ads! 00:07:00
    Understanding Sitelink Extensions 00:14:00
    Callout Extensions 00:05:00
    Call Extensions 00:08:00
    Structured Snippet Extensions 00:06:00
    App Extensions 00:02:00
    Message Extensions 00:08:00
    Promotion Extensions 00:09:00
    Price Extensions 00:12:00
    Understanding Ad Rotation Settings 00:05:00
    The Basics of Ad Scheduling 00:11:00
    Understanding the Basics of Device Targeting 00:15:00
    Understanding Campaign URL Options 00:07:00
    Structuring Your Ads Groups Like a Professional
    Ad Group Structure Basics and Organization 00:14:00
    Ad Group Structure Ideas 00:06:00
    Creating Our First Ad Group in Google Ads 00:09:00
    How To Write Killer Ads in Google ads!
    The Anatomy of Google Text Ads 00:07:00
    Compliance in Google Text Ads 00:05:00
    Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00
    Best Practices for Successful Text Ads 00:14:00
    Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00
    The BJ Fogg Behavioral Model 00:38:00
    Creating Our First Ad in Google Ads 00:13:00
    Setting Up Your Adwords Billing
    Configuring Your Billing Details in Google Ads 00:05:00
    Keywords In Depth - The Heartbeat Of Your Account
    Keyword Basics_ Keywords vs Queries 00:08:00
    The Basics of Keyword Research 00:11:00
    The Basics of Keyword Planning 00:13:00
    The Basics of Keyword Organization 00:06:00
    Understanding Keyword Match Types 00:12:00
    Keyword Match Types: Broad Match Modified 00:06:00
    Keyword Match Types: Broad Match Modified 00:06:00
    Keyword Match Types: Phrase Match 00:06:00
    Keyword Match Types: Exact Match 00:12:00
    Keyword Match Types: Negative Match 00:12:00
    Using the Search Term Report to Find Negative Keywords Part 1 00:15:00
    Using the Search Term Report to Find Negative Keywords Part 2 00:17:00
    Understanding Negative Keyword Lists 00:12:00
    Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00
    Adding Negative Keywords at The Ad Group Level 00:09:00
    Traffic Sculpting Using OPTMYZR 00:07:00
    Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00
    Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00
    Keyword Research: Using the Google Keyword Planner 1 00:20:00
    Keyword Research: Using the Google Keyword Planner 2 00:15:00
    Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00
    Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00
    Keyword Planning: Understanding the Buyer Funnel 00:11:00
    Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00
    Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00
    Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00
    Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00
    Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00
    Keyword Organization: Formatting Keywords in Excel 00:11:00
    Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00
    Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00
    Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00
    Account Structure - How to Structure Ad Groups Like a Pro
    Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00
    Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00
    Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00
    How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00
    The Incredible Dynamics of The Adwords Auction
    Introduction To The AdWords Auction 00:20:00
    Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00
    Understanding Quality Score: Landing Page Quality 00:07:00
    Understanding Ad Rank and How It Is Calculated 00:12:00
    When You Could Ignore Low Quality Scores (and when you can’t!) 00:09:00
    Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00
    Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00
    Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00
    Expanding And Refining Your Campaigns
    Navigating The AdWords Dashboard 00:16:00
    How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00
    Editing The Essential Campaign Settings 00:06:00
    How To Create New Campaigns That Will Improve Your Results 00:15:00
    How ToUse Your Website To Make The Best Campaigns Possible 00:15:00
    How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00
    Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00
    Negative Keywords - Your Greatest Ally
    Understanding Negative Keywords In-Depth 00:14:00
    Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00
    Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00
    Making Your Ads Unstoppable With Multiple Ad Extensions
    Introduction To Ad Extensions 00:06:00
    The Benefits Of Using Ad Extensions 00:08:00
    Different Types Of Ad Extensions and Best Practices 00:06:00
    Adding Sitelink Extensions 00:08:00
    Configuring Your Sitelink Extensions For The Best Results 00:11:00
    Adding Callout Extensions And Phone Extensions 00:08:00
    Remarking - Your Secret Weapon To Converting Like a Boss
    The 5 Primary Forms Of Remarketing 00:16:00
    Realizing The Benefits And Importance Of Remarketing 00:12:00
    How To Create And Add Your Remarketing Tag 00:09:00
    Creating Your First Remarketing Audience 00:13:00
    Configuring Your Remarketing Campaign Settings 00:13:00
    Keeping Track of Profits With Conversion Tracking
    Understanding The Basics Of Conversion Tracking 00:14:00
    Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00
    Setting Up Conversion Tracking For Form Submissions 00:17:00
    Generating And Installing Your Conversion Tracking Tag 00:09:00
    Understanding The Basics Of Phone Call Tracking 00:09:00
    Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00
    Profitable Bidding Strategies
    Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00
    How To Mathematically Calculate ROI and ROAS 00:09:00
    Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00
    Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00
    Using Adwords Scripts to Enhance Performance And Increase Optimization Speed
    Introduction To AdWords Scripts – What Are Scripts 00:05:00
    Bidding To Average Position AdWords Script Part 1 00:11:00
    Bidding To Average Position AdWords Script Part 2 00:14:00
    Conclusion ... Goodbye For Now!
    Conclusion 00:03:00
    Bonus Material!
    Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00
    Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00
    Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00
    Assessment
    Assessment – Google Ads Masterclass 00:10:00
    Certificate of Achievement
    Certificate of Achievement 00:00:00
    Get Your Insurance Now
    Get Your Insurance Now 00:00:00
    Feedback
    Feedback 00:00:00
  • Accreditation

    This Google Ads Masterclass is accredited by Continuing Professional Development (CPD) and International Practitioners of Holistic Medicine (IPHM), and endorsed by Quality License Scheme

    CPD

    What is CPD?

    Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements.

    Benefits of CPD

    • Improve your employment prospects
    • Boost your job satisfaction
    • Promotes career advancement
    • Enhances your CV
    • Provides you with a competitive edge in the job market
    • Demonstrate your dedication
    • Showcases your professional capabilities

    What is IPHM?

    The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill.

    Benefits of IPHM

    • It will help you establish a positive reputation in your chosen field
    • You can join a network and community of successful therapists that are dedicated to providing excellent care to their client
    • You can flaunt this accreditation in your CV
    • It is a worldwide recognised accreditation

    What is Quality Licence Scheme?

    This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

    Benefits of Quality License Scheme

    • Certificate is valuable
    • Provides a competitive edge in your career
    • It will make your CV stand out
  • Certification

    Upon successful completion of this Google Ads Masterclass, you will be qualified to download your free PDF certificate of course completion. It is advised, nevertheless, that you have a certificate and transcript that has been endorsed by the Quality License Scheme or accredited by CPD & IPHM which is highly valued and recognised by the employers in the UK and around the world.

    CPD and IPHM Accredited Certificate

    Upon successful completion of this Google Ads Masterclass, you will be eligible to order your CPD and IPHM accredited certificate of achievement (dual certificate) to demonstrate your new skills. A certificate from CPD Certification Service adds value to your professional goal and achievement because CPD is widely acknowledged by employers, professional organisations, and academic institutions. Whereas, an IPHM accredited certificate guarantees the quality and expertise that will help you establish a positive reputation within your targeted industry

    Numerous professional organisations and governmental agencies in the UK and other countries accept certifications that have been certified by CPD and IPHM. This means you can share this certificate with prospective employers and your professional network.

    The CPD and IPHM accredited certificate of achievement (dual certificate) can be obtained in PDF format at the nominal fee of £12; there is an additional fee to get a printed copy certificate which is £39.

    Endorsed Certificate from Quality Licence Scheme

    On successful completion of the Google Ads Masterclass, you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a renowned national awarding body for supplying top-notch vocational certifications across a wide range of industries. Thus, you can share this certificate with prospective employers and your professional network which will help you drive a successful career in your chosen industry. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate

    StudyPlex Certificate of Achievement
  • Reviews

    Jayden

    Verified Customer

    Tutor explain concept which is very easy to understand and give me a really satisfying practice that i can do by my own self.

    Poppy

    Verified Customer

    Excellent course. Support material and lectures very well prepared. Explanations are clear and objective.

    Hobbs

    Verified Customer

    I got this course as a gift from my sister and I must say this is the best gift ever I had in my life! Thank you.

    Payne

    Verified Customer

    I can watch videos anytime, learn from them and study the materials whenever I want. Best academy!

    Maisie

    Verified Customer

    I truly enjoyed every videos and those were full of knowledgeable and to the point. I would like to take further more courses.

  • FAQ
    • Q

      What happens after I register ?

    • A After successfully registering for the course you will receive an email regarding your login details which will allow you access to your online training course.
    • Q

      Troubling to get the login details

    • A Upon successfully enrolling for a course you will receive an email with your login details. Kindly check your inbox/junk folder and spam folder, or you can contact our award-winning customer support team via [email protected]
    • Q

      Can I gift a course to someone else?

    • A Sure, you can gift any of our courses to your friend or dearest one. After purchasing any course as a gift kindly provide the learner’s details via [email protected], and then we will send your gift to the learner with the login details of the course.
    • Q

      I am outside the UK; can I enrol for this course?

    • A Definitely, you can enrol for this course. This is a self-paced online video training course. Once you will purchase the course you will receive your login details via email. As you will have lifetime access to the login portal, hence you can complete your course at your convenient time.
    • Q

      Can I study from a smartphone or a tab?

    • A Our online courses come with lifetime access with no time limit for completion. Each course is fully accessible from a tablet, mobile or laptop, as long as there is a secure internet connection.
    • Q

      What is the next step after completing the course?

    • A Upon successfully completing the course you can order your certificate of achievement as proof of your new skill.

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What you will learn from this course?

  • Gain comprehensive knowledge about google ads
  • Understand the core competencies and principles of google ads
  • Explore the various areas of google ads
  • Know how to apply the skills you acquired from this course in a real-life context
  • Become a confident and expert paid media marketer

Course Highlights

  • Course Type: Self-paced online course
  • Duration: 24 hours 41 minutes
  • Tutor Support: Full tutor support is included
  • Customer Support: 24/7 customer support is available

Google Ads Masterclass Course

Master the skills you need to propel your career forward in google ads. This course will equip you with the essential knowledge and skillset that will make you a confident paid media marketer and take your career to the next level. This comprehensive google ads course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this google ads course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.

This comprehensive course will teach you the theory of effective google ads practice and equip you with the essential skills, confidence and competence to assist you in the google ads industry. You’ll gain a solid understanding of the core competencies required to drive a successful career in google ads. This course is designed by industry experts, so you’ll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for paid media marketer or for people who are aspiring to specialise in google ads.

Enrol in this google ads course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.

Who is this Course for?

This comprehensive google ads course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this google ads can also take this course.

Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.

Entry Requirements

This google ads course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.

Assessment

This google ads course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.

Advance Your Career

This google ads course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume.

Study Plex Subscription

Study plex also provides a subscription option that allows you unlimited access to more than 700+ CPD courses for learning. You only need to spend £79 to take advantage of this fantastic offer, and you’ll get an unlimited subscription for a full year. Additionally, you can cancel your membership from your account at any time by getting in touch with our friendly and devoted customer care team.

Visit our subscriptions page for more details if you’re interested.

Why you should train with Study Plex?

At Study Plex, you will have the chance to build social, technical and personal skills through a combination of extensive subjects tailored according to your interest. Along with receiving comprehensive knowledge and transferable skills, there are even more reasons o be involved with us, which include:

  • Incredible Customer Support: We offer active customer service in the form of live chat, which you can access 24/7
  • Expert Tutor Support: You’ll have access to our devoted and dedicated tutor support with all of our courses whenever you need it.
  • Price Justified by Quality: We ensure that you will have the best experience possible for the price you are paying for the course.
  • Money-back Guarantee: We provide a money-back guarantee if you are not satisfied with the course’s quality. There is a 14-day time limit on this option (according to the terms and conditions).
  • Instalment Facility: If your course costs more than £50, you can pay in three instalments using the instalment option.
  • Satisfaction Guarantee: Our courses are designed to meet your demands and expectations by all means.

This comprehensive course is designed by industry experts; this course will provide you with the skills and knowledge you need to succeed. Not only will it make you more lucrative to potential employers, but it will also give you the confidence to apply for that dream job.

This course is divided into bite-sized modules to make it easy to follow. The modules of this course cover all essential areas to provide you with the appropriate skills and industry knowledge to take your career to the next level. Whether you are travelling around the world or juggling work and family, this course can be completed anytime, anywhere. This flexibility enables you to learn at your own pace, fitting your studies around your current lifestyle.

Course Curriculum

Introduction to Google Ads
Welcome to Google Ads Masterclass! 00:12:00
ow to Make the Most of This Course, Plus a Sneak Peak of What’s to Come! 00:19:00
Google Ads Formula Calculator 00:14:00
What is Google Ads? 00:12:00
Where do Google Ads Show Up? 00:13:00
Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00
Creating And Setting Up Our First Google Ads Account
Creating Your First Gooogle Ads Account 00:08:00
Understanding the Google Ads Account Hierarchy 00:08:00
Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00
Understanding Network Settings 00:13:00
Understanding Location Targeting 00:12:00
Configuring Location Targeting in Google Ads 00:09:00
Viewing Location Reports in Google Ads 00:14:00
Understanding Advanced Location Options 00:16:00
Setting and Configuring Languages 00:04:00
Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00
Finding Your Hourly Reports in the Google Ads Interface 00:06:00
Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00
Bidding Strategies: Target Search Page Location 00:05:00
Bidding Strategies: Target ROAS 00:10:00
Bidding Strategies: Target CPA 00:05:00
Bidding Strategies: Target Outranking Share 00:07:00
Bidding Strategies: Maximize Clicks 00:05:00
Bidding Strategies: Enhanced CPC Bidding 00:04:00
Bidding Strategies: Manual CPC Bidding 00:04:00
Introduction to Dynamic Search Ads! 00:07:00
Understanding Sitelink Extensions 00:14:00
Callout Extensions 00:05:00
Call Extensions 00:08:00
Structured Snippet Extensions 00:06:00
App Extensions 00:02:00
Message Extensions 00:08:00
Promotion Extensions 00:09:00
Price Extensions 00:12:00
Understanding Ad Rotation Settings 00:05:00
The Basics of Ad Scheduling 00:11:00
Understanding the Basics of Device Targeting 00:15:00
Understanding Campaign URL Options 00:07:00
Structuring Your Ads Groups Like a Professional
Ad Group Structure Basics and Organization 00:14:00
Ad Group Structure Ideas 00:06:00
Creating Our First Ad Group in Google Ads 00:09:00
How To Write Killer Ads in Google ads!
The Anatomy of Google Text Ads 00:07:00
Compliance in Google Text Ads 00:05:00
Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00
Best Practices for Successful Text Ads 00:14:00
Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00
The BJ Fogg Behavioral Model 00:38:00
Creating Our First Ad in Google Ads 00:13:00
Setting Up Your Adwords Billing
Configuring Your Billing Details in Google Ads 00:05:00
Keywords In Depth - The Heartbeat Of Your Account
Keyword Basics_ Keywords vs Queries 00:08:00
The Basics of Keyword Research 00:11:00
The Basics of Keyword Planning 00:13:00
The Basics of Keyword Organization 00:06:00
Understanding Keyword Match Types 00:12:00
Keyword Match Types: Broad Match Modified 00:06:00
Keyword Match Types: Broad Match Modified 00:06:00
Keyword Match Types: Phrase Match 00:06:00
Keyword Match Types: Exact Match 00:12:00
Keyword Match Types: Negative Match 00:12:00
Using the Search Term Report to Find Negative Keywords Part 1 00:15:00
Using the Search Term Report to Find Negative Keywords Part 2 00:17:00
Understanding Negative Keyword Lists 00:12:00
Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00
Adding Negative Keywords at The Ad Group Level 00:09:00
Traffic Sculpting Using OPTMYZR 00:07:00
Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00
Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00
Keyword Research: Using the Google Keyword Planner 1 00:20:00
Keyword Research: Using the Google Keyword Planner 2 00:15:00
Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00
Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00
Keyword Planning: Understanding the Buyer Funnel 00:11:00
Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00
Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00
Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00
Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00
Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00
Keyword Organization: Formatting Keywords in Excel 00:11:00
Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00
Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00
Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00
Account Structure - How to Structure Ad Groups Like a Pro
Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00
Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00
Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00
How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00
The Incredible Dynamics of The Adwords Auction
Introduction To The AdWords Auction 00:20:00
Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00
Understanding Quality Score: Landing Page Quality 00:07:00
Understanding Ad Rank and How It Is Calculated 00:12:00
When You Could Ignore Low Quality Scores (and when you can’t!) 00:09:00
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00
Expanding And Refining Your Campaigns
Navigating The AdWords Dashboard 00:16:00
How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00
Editing The Essential Campaign Settings 00:06:00
How To Create New Campaigns That Will Improve Your Results 00:15:00
How ToUse Your Website To Make The Best Campaigns Possible 00:15:00
How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00
Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00
Negative Keywords - Your Greatest Ally
Understanding Negative Keywords In-Depth 00:14:00
Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00
Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00
Making Your Ads Unstoppable With Multiple Ad Extensions
Introduction To Ad Extensions 00:06:00
The Benefits Of Using Ad Extensions 00:08:00
Different Types Of Ad Extensions and Best Practices 00:06:00
Adding Sitelink Extensions 00:08:00
Configuring Your Sitelink Extensions For The Best Results 00:11:00
Adding Callout Extensions And Phone Extensions 00:08:00
Remarking - Your Secret Weapon To Converting Like a Boss
The 5 Primary Forms Of Remarketing 00:16:00
Realizing The Benefits And Importance Of Remarketing 00:12:00
How To Create And Add Your Remarketing Tag 00:09:00
Creating Your First Remarketing Audience 00:13:00
Configuring Your Remarketing Campaign Settings 00:13:00
Keeping Track of Profits With Conversion Tracking
Understanding The Basics Of Conversion Tracking 00:14:00
Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00
Setting Up Conversion Tracking For Form Submissions 00:17:00
Generating And Installing Your Conversion Tracking Tag 00:09:00
Understanding The Basics Of Phone Call Tracking 00:09:00
Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00
Profitable Bidding Strategies
Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00
How To Mathematically Calculate ROI and ROAS 00:09:00
Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00
Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00
Using Adwords Scripts to Enhance Performance And Increase Optimization Speed
Introduction To AdWords Scripts – What Are Scripts 00:05:00
Bidding To Average Position AdWords Script Part 1 00:11:00
Bidding To Average Position AdWords Script Part 2 00:14:00
Conclusion ... Goodbye For Now!
Conclusion 00:03:00
Bonus Material!
Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00
Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00
Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00
Assessment
Assessment – Google Ads Masterclass 00:10:00
Certificate of Achievement
Certificate of Achievement 00:00:00
Get Your Insurance Now
Get Your Insurance Now 00:00:00
Feedback
Feedback 00:00:00

This Google Ads Masterclass is accredited by Continuing Professional Development (CPD) and International Practitioners of Holistic Medicine (IPHM), and endorsed by Quality License Scheme

What is CPD?

Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements.

Benefits of CPD

  • Improve your employment prospects
  • Boost your job satisfaction
  • Promotes career advancement
  • Enhances your CV
  • Provides you with a competitive edge in the job market
  • Demonstrate your dedication
  • Showcases your professional capabilities

What is IPHM?

The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill.

Benefits of IPHM

  • It will help you establish a positive reputation in your chosen field
  • You can join a network and community of successful therapists that are dedicated to providing excellent care to their client
  • You can flaunt this accreditation in your CV
  • It is a worldwide recognised accreditation

What is Quality Licence Scheme?

This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

Benefits of Quality License Scheme

  • Certificate is valuable
  • Provides a competitive edge in your career
  • It will make your CV stand out

Upon successful completion of this Google Ads Masterclass, you will be qualified to download your free PDF certificate of course completion. It is advised, nevertheless, that you have a certificate and transcript that has been endorsed by the Quality License Scheme or accredited by CPD & IPHM which is highly valued and recognised by the employers in the UK and around the world.

CPD and IPHM Accredited Certificate

Upon successful completion of this Google Ads Masterclass, you will be eligible to order your CPD and IPHM accredited certificate of achievement (dual certificate) to demonstrate your new skills. A certificate from CPD Certification Service adds value to your professional goal and achievement because CPD is widely acknowledged by employers, professional organisations, and academic institutions. Whereas, an IPHM accredited certificate guarantees the quality and expertise that will help you establish a positive reputation within your targeted industry

Numerous professional organisations and governmental agencies in the UK and other countries accept certifications that have been certified by CPD and IPHM. This means you can share this certificate with prospective employers and your professional network.

The CPD and IPHM accredited certificate of achievement (dual certificate) can be obtained in PDF format at the nominal fee of £12; there is an additional fee to get a printed copy certificate which is £39.

Endorsed Certificate from Quality Licence Scheme

On successful completion of the Google Ads Masterclass, you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a renowned national awarding body for supplying top-notch vocational certifications across a wide range of industries. Thus, you can share this certificate with prospective employers and your professional network which will help you drive a successful career in your chosen industry. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate

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