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Google Ads Masterclass
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Overview
What you will learn from this course?
- Gain comprehensive knowledge about google ads
- Understand the core competencies and principles of google ads
- Explore the various areas of google ads
- Know how to apply the skills you acquired from this course in a real-life context
- Become a confident and expert paid media marketer
Course Highlights
- Course Type: Self-paced online course
- Duration: 24 hours 41 minutes
- Tutor Support: Full tutor support is included
- Customer Support: 24/7 customer support is available
Google Ads Masterclass Course
Master the skills you need to propel your career forward in google ads. This course will equip you with the essential knowledge and skillset that will make you a confident paid media marketer and take your career to the next level. This comprehensive google ads course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this google ads course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.
This comprehensive course will teach you the theory of effective google ads practice and equip you with the essential skills, confidence and competence to assist you in the google ads industry. You’ll gain a solid understanding of the core competencies required to drive a successful career in google ads. This course is designed by industry experts, so you’ll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for paid media marketer or for people who are aspiring to specialise in google ads.
Enrol in this google ads course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.
Who is this Course for?
This comprehensive google ads course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this google ads can also take this course.
Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.
Entry Requirements
This google ads course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.
Assessment
This google ads course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.
Advance Your Career
This google ads course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume.
Study Plex Subscription
Study plex also provides a subscription option that allows you unlimited access to more than 700+ CPD courses for learning. You only need to spend £79 to take advantage of this fantastic offer, and you’ll get an unlimited subscription for a full year. Additionally, you can cancel your membership from your account at any time by getting in touch with our friendly and devoted customer care team.
Visit our subscriptions page for more details if you’re interested.
Why you should train with Study Plex?
At Study Plex, you will have the chance to build social, technical and personal skills through a combination of extensive subjects tailored according to your interest. Along with receiving comprehensive knowledge and transferable skills, there are even more reasons o be involved with us, which include:
- Incredible Customer Support: We offer active customer service in the form of live chat, which you can access 24/7
- Expert Tutor Support: You’ll have access to our devoted and dedicated tutor support with all of our courses whenever you need it.
- Price Justified by Quality: We ensure that you will have the best experience possible for the price you are paying for the course.
- Money-back Guarantee: We provide a money-back guarantee if you are not satisfied with the course’s quality. There is a 14-day time limit on this option (according to the terms and conditions).
- Instalment Facility: If your course costs more than £50, you can pay in three instalments using the instalment option.
- Satisfaction Guarantee: Our courses are designed to meet your demands and expectations by all means.
-
Curriculum
This comprehensive course is designed by industry experts; this course will provide you with the skills and knowledge you need to succeed. Not only will it make you more lucrative to potential employers, but it will also give you the confidence to apply for that dream job.
This course is divided into bite-sized modules to make it easy to follow. The modules of this course cover all essential areas to provide you with the appropriate skills and industry knowledge to take your career to the next level. Whether you are travelling around the world or juggling work and family, this course can be completed anytime, anywhere. This flexibility enables you to learn at your own pace, fitting your studies around your current lifestyle.
Course Curriculum
Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What’s to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can’t!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts – What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Assessment Assessment – Google Ads Masterclass 00:10:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00 -
Accreditation
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Certification
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Reviews
Jayden
Verified Customer
Tutor explain concept which is very easy to understand and give me a really satisfying practice that i can do by my own self.
Poppy
Verified Customer
Excellent course. Support material and lectures very well prepared. Explanations are clear and objective.
Hobbs
Verified Customer
I got this course as a gift from my sister and I must say this is the best gift ever I had in my life! Thank you.
Payne
Verified Customer
I can watch videos anytime, learn from them and study the materials whenever I want. Best academy!
Maisie
Verified Customer
I truly enjoyed every videos and those were full of knowledgeable and to the point. I would like to take further more courses.
-
FAQ
Ask a Question
✶
What you will learn from this course?
- Gain comprehensive knowledge about google ads
- Understand the core competencies and principles of google ads
- Explore the various areas of google ads
- Know how to apply the skills you acquired from this course in a real-life context
- Become a confident and expert paid media marketer
Course Highlights
- Course Type: Self-paced online course
- Duration: 24 hours 41 minutes
- Tutor Support: Full tutor support is included
- Customer Support: 24/7 customer support is available
Google Ads Masterclass Course
Master the skills you need to propel your career forward in google ads. This course will equip you with the essential knowledge and skillset that will make you a confident paid media marketer and take your career to the next level. This comprehensive google ads course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this google ads course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.
This comprehensive course will teach you the theory of effective google ads practice and equip you with the essential skills, confidence and competence to assist you in the google ads industry. You’ll gain a solid understanding of the core competencies required to drive a successful career in google ads. This course is designed by industry experts, so you’ll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for paid media marketer or for people who are aspiring to specialise in google ads.
Enrol in this google ads course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.
Who is this Course for?
This comprehensive google ads course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this google ads can also take this course.
Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.
Entry Requirements
This google ads course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.
Assessment
This google ads course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.
Advance Your Career
This google ads course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume.
Study Plex Subscription
Study plex also provides a subscription option that allows you unlimited access to more than 700+ CPD courses for learning. You only need to spend £79 to take advantage of this fantastic offer, and you’ll get an unlimited subscription for a full year. Additionally, you can cancel your membership from your account at any time by getting in touch with our friendly and devoted customer care team.
Visit our subscriptions page for more details if you’re interested.
Why you should train with Study Plex?
At Study Plex, you will have the chance to build social, technical and personal skills through a combination of extensive subjects tailored according to your interest. Along with receiving comprehensive knowledge and transferable skills, there are even more reasons o be involved with us, which include:
- Incredible Customer Support: We offer active customer service in the form of live chat, which you can access 24/7
- Expert Tutor Support: You’ll have access to our devoted and dedicated tutor support with all of our courses whenever you need it.
- Price Justified by Quality: We ensure that you will have the best experience possible for the price you are paying for the course.
- Money-back Guarantee: We provide a money-back guarantee if you are not satisfied with the course’s quality. There is a 14-day time limit on this option (according to the terms and conditions).
- Instalment Facility: If your course costs more than £50, you can pay in three instalments using the instalment option.
- Satisfaction Guarantee: Our courses are designed to meet your demands and expectations by all means.
This comprehensive course is designed by industry experts; this course will provide you with the skills and knowledge you need to succeed. Not only will it make you more lucrative to potential employers, but it will also give you the confidence to apply for that dream job.
This course is divided into bite-sized modules to make it easy to follow. The modules of this course cover all essential areas to provide you with the appropriate skills and industry knowledge to take your career to the next level. Whether you are travelling around the world or juggling work and family, this course can be completed anytime, anywhere. This flexibility enables you to learn at your own pace, fitting your studies around your current lifestyle.
Course Curriculum
| Introduction to Google Ads | |||
| Welcome to Google Ads Masterclass! | 00:12:00 | ||
| ow to Make the Most of This Course, Plus a Sneak Peak of What’s to Come! | 00:19:00 | ||
| Google Ads Formula Calculator | 00:14:00 | ||
| What is Google Ads? | 00:12:00 | ||
| Where do Google Ads Show Up? | 00:13:00 | ||
| Complimentary AdVenture Media Account Audit (exclusions apply) | 00:06:00 | ||
| Creating And Setting Up Our First Google Ads Account | |||
| Creating Your First Gooogle Ads Account | 00:08:00 | ||
| Understanding the Google Ads Account Hierarchy | 00:08:00 | ||
| Using Your Website Navigational Structure to Structure Your Google Ads Campaigns | 00:20:00 | ||
| Understanding Network Settings | 00:13:00 | ||
| Understanding Location Targeting | 00:12:00 | ||
| Configuring Location Targeting in Google Ads | 00:09:00 | ||
| Viewing Location Reports in Google Ads | 00:14:00 | ||
| Understanding Advanced Location Options | 00:16:00 | ||
| Setting and Configuring Languages | 00:04:00 | ||
| Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads | 00:12:00 | ||
| Finding Your Hourly Reports in the Google Ads Interface | 00:06:00 | ||
| Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit | 00:05:00 | ||
| Bidding Strategies: Target Search Page Location | 00:05:00 | ||
| Bidding Strategies: Target ROAS | 00:10:00 | ||
| Bidding Strategies: Target CPA | 00:05:00 | ||
| Bidding Strategies: Target Outranking Share | 00:07:00 | ||
| Bidding Strategies: Maximize Clicks | 00:05:00 | ||
| Bidding Strategies: Enhanced CPC Bidding | 00:04:00 | ||
| Bidding Strategies: Manual CPC Bidding | 00:04:00 | ||
| Introduction to Dynamic Search Ads! | 00:07:00 | ||
| Understanding Sitelink Extensions | 00:14:00 | ||
| Callout Extensions | 00:05:00 | ||
| Call Extensions | 00:08:00 | ||
| Structured Snippet Extensions | 00:06:00 | ||
| App Extensions | 00:02:00 | ||
| Message Extensions | 00:08:00 | ||
| Promotion Extensions | 00:09:00 | ||
| Price Extensions | 00:12:00 | ||
| Understanding Ad Rotation Settings | 00:05:00 | ||
| The Basics of Ad Scheduling | 00:11:00 | ||
| Understanding the Basics of Device Targeting | 00:15:00 | ||
| Understanding Campaign URL Options | 00:07:00 | ||
| Structuring Your Ads Groups Like a Professional | |||
| Ad Group Structure Basics and Organization | 00:14:00 | ||
| Ad Group Structure Ideas | 00:06:00 | ||
| Creating Our First Ad Group in Google Ads | 00:09:00 | ||
| How To Write Killer Ads in Google ads! | |||
| The Anatomy of Google Text Ads | 00:07:00 | ||
| Compliance in Google Text Ads | 00:05:00 | ||
| Requesting a Manual Review of Your Ads and Expediting the Process | 00:02:00 | ||
| Best Practices for Successful Text Ads | 00:14:00 | ||
| Real Life Case Ad Copy Case Study: Medical Equipment Company | 00:15:00 | ||
| The BJ Fogg Behavioral Model | 00:38:00 | ||
| Creating Our First Ad in Google Ads | 00:13:00 | ||
| Setting Up Your Adwords Billing | |||
| Configuring Your Billing Details in Google Ads | 00:05:00 | ||
| Keywords In Depth - The Heartbeat Of Your Account | |||
| Keyword Basics_ Keywords vs Queries | 00:08:00 | ||
| The Basics of Keyword Research | 00:11:00 | ||
| The Basics of Keyword Planning | 00:13:00 | ||
| The Basics of Keyword Organization | 00:06:00 | ||
| Understanding Keyword Match Types | 00:12:00 | ||
| Keyword Match Types: Broad Match Modified | 00:06:00 | ||
| Keyword Match Types: Broad Match Modified | 00:06:00 | ||
| Keyword Match Types: Phrase Match | 00:06:00 | ||
| Keyword Match Types: Exact Match | 00:12:00 | ||
| Keyword Match Types: Negative Match | 00:12:00 | ||
| Using the Search Term Report to Find Negative Keywords Part 1 | 00:15:00 | ||
| Using the Search Term Report to Find Negative Keywords Part 2 | 00:17:00 | ||
| Understanding Negative Keyword Lists | 00:12:00 | ||
| Traffic Sculpting: Negative Keywords at the Ad Group Level | 00:18:00 | ||
| Adding Negative Keywords at The Ad Group Level | 00:09:00 | ||
| Traffic Sculpting Using OPTMYZR | 00:07:00 | ||
| Keyword Research: Google Suggestions, Google Related Searches and Autocomplete | 00:14:00 | ||
| Using Additional Research Tools to Get Negative Keyword Ideas | 00:11:00 | ||
| Keyword Research: Using the Google Keyword Planner 1 | 00:20:00 | ||
| Keyword Research: Using the Google Keyword Planner 2 | 00:15:00 | ||
| Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner | 00:16:00 | ||
| Keyword Planning: The 6 Main Ways People Communicate With Search Engines | 00:16:00 | ||
| Keyword Planning: Understanding the Buyer Funnel | 00:11:00 | ||
| Keyword Planning: What Keywords Can Teach Us About Buying Intent | 00:11:00 | ||
| Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates | 00:18:00 | ||
| Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors | 00:19:00 | ||
| Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates | 00:17:00 | ||
| Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes | 00:16:00 | ||
| Keyword Organization: Formatting Keywords in Excel | 00:11:00 | ||
| Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure | 00:12:00 | ||
| Keyword Organization: Using Mergewords to Generate Keyword Lists | 00:13:00 | ||
| Keyword Bidding Basics: Setting Your Initial Max CPC Bids | 00:20:00 | ||
| Account Structure - How to Structure Ad Groups Like a Pro | |||
| Account Structure_ How To Create A New Ad Group Within Your Campaign | 00:07:00 | ||
| Importing Your Keyword Lists From Excel Into Your New Ad Group | 00:10:00 | ||
| Creating Multiple, Relevant Ads For Your New Ad Groups | 00:13:00 | ||
| How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign | 00:08:00 | ||
| The Incredible Dynamics of The Adwords Auction | |||
| Introduction To The AdWords Auction | 00:20:00 | ||
| Understanding Quality Score: Click Through Rate And Ad Relevancy | 00:15:00 | ||
| Understanding Quality Score: Landing Page Quality | 00:07:00 | ||
| Understanding Ad Rank and How It Is Calculated | 00:12:00 | ||
| When You Could Ignore Low Quality Scores (and when you can’t!) | 00:09:00 | ||
| Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) | 00:08:00 | ||
| Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) | 00:11:00 | ||
| Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) | 00:07:00 | ||
| Expanding And Refining Your Campaigns | |||
| Navigating The AdWords Dashboard | 00:16:00 | ||
| How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns | 00:15:00 | ||
| Editing The Essential Campaign Settings | 00:06:00 | ||
| How To Create New Campaigns That Will Improve Your Results | 00:15:00 | ||
| How ToUse Your Website To Make The Best Campaigns Possible | 00:15:00 | ||
| How To Set Up Powerful Custom Schedules For Your Campaigns | 00:12:00 | ||
| Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules | 00:12:00 | ||
| Negative Keywords - Your Greatest Ally | |||
| Understanding Negative Keywords In-Depth | 00:14:00 | ||
| Using Broad, Phrase and Exact Match With Your Negative Keywords | 00:06:00 | ||
| Adding and Removing Negative Keywords and Negative Keyword Lists | 00:20:00 | ||
| Making Your Ads Unstoppable With Multiple Ad Extensions | |||
| Introduction To Ad Extensions | 00:06:00 | ||
| The Benefits Of Using Ad Extensions | 00:08:00 | ||
| Different Types Of Ad Extensions and Best Practices | 00:06:00 | ||
| Adding Sitelink Extensions | 00:08:00 | ||
| Configuring Your Sitelink Extensions For The Best Results | 00:11:00 | ||
| Adding Callout Extensions And Phone Extensions | 00:08:00 | ||
| Remarking - Your Secret Weapon To Converting Like a Boss | |||
| The 5 Primary Forms Of Remarketing | 00:16:00 | ||
| Realizing The Benefits And Importance Of Remarketing | 00:12:00 | ||
| How To Create And Add Your Remarketing Tag | 00:09:00 | ||
| Creating Your First Remarketing Audience | 00:13:00 | ||
| Configuring Your Remarketing Campaign Settings | 00:13:00 | ||
| Keeping Track of Profits With Conversion Tracking | |||
| Understanding The Basics Of Conversion Tracking | 00:14:00 | ||
| Exploring The Different Conversion Actions Visitors Take On Your Site | 00:14:00 | ||
| Setting Up Conversion Tracking For Form Submissions | 00:17:00 | ||
| Generating And Installing Your Conversion Tracking Tag | 00:09:00 | ||
| Understanding The Basics Of Phone Call Tracking | 00:09:00 | ||
| Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data | 00:09:00 | ||
| Profitable Bidding Strategies | |||
| Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction | 00:15:00 | ||
| How To Mathematically Calculate ROI and ROAS | 00:09:00 | ||
| Calculating Max CPC Bids From Your Conversion Rate And Conversion Value | 00:11:00 | ||
| Calculating Profitable Keyword Bids Based On Revenue Per Click | 00:09:00 | ||
| Using Adwords Scripts to Enhance Performance And Increase Optimization Speed | |||
| Introduction To AdWords Scripts – What Are Scripts | 00:05:00 | ||
| Bidding To Average Position AdWords Script Part 1 | 00:11:00 | ||
| Bidding To Average Position AdWords Script Part 2 | 00:14:00 | ||
| Conclusion ... Goodbye For Now! | |||
| Conclusion | 00:03:00 | ||
| Bonus Material! | |||
| Part 1. Understanding Search Queries and What We Learn From Searcher Languagage | 00:18:00 | ||
| Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords | 00:18:00 | ||
| Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads | 00:22:00 | ||
| Assessment | |||
| Assessment – Google Ads Masterclass | 00:10:00 | ||
| Certificate of Achievement | |||
| Certificate of Achievement | 00:00:00 | ||
| Get Your Insurance Now | |||
| Get Your Insurance Now | 00:00:00 | ||
| Feedback | |||
| Feedback | 00:00:00 | ||
Jayden
Verified Customer
Tutor explain concept which is very easy to understand and give me a really satisfying practice that i can do by my own self.
Poppy
Verified Customer
Excellent course. Support material and lectures very well prepared. Explanations are clear and objective.
Hobbs
Verified Customer
I got this course as a gift from my sister and I must say this is the best gift ever I had in my life! Thank you.
Payne
Verified Customer
I can watch videos anytime, learn from them and study the materials whenever I want. Best academy!
Maisie
Verified Customer
I truly enjoyed every videos and those were full of knowledgeable and to the point. I would like to take further more courses.
Ask a Question
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