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Advance Business Fundamentals and Marketing Strategy

Advance Business Fundamentals and Marketing Strategy

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Duration

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Course Access

13 Hours 58 Minutes

CPD UK

Included

1 Year

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Quality Guarantee

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Accredited by

Accredited by

CPD UK & Quality License Scheme

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Tutor Support

Unlimited support via email, till you complete the course

Recognised Certification

Recognised Certification

Accepted by thousands of bodies

Start Anytime

Start Anytime

Till you complete your exam

Job Opportunity

Job Opportunity

High Chances of Getting Hired After Course Completion

Our Advance Business Fundamentals and Marketing Strategy will work as a window to the realm of business and marketing to help you develop a solid foundation with essential resources. Explore revolutionary market research methodologies to analyse your market competition with effective tools and techniques and advance in your business career. 

What you will learn from this course?

  • Understand the core concepts of the market to conduct the research and analysis
  • Learn what is consumer psychology and buying behaviour to segment and target specific groups of consumers 
  • Determine tools and techniques to develop a strong competitive analysis 
  • Develop influential strategies with the strength of unique selling propositions 
  • Grasp the idea of branding and its framework and functions 
  • Learn social media strategies with a foundation in digital marketing to stay updated 
  • Know how to build a large network of audiences through strategic communication channels
  • Acquire how to create a pricing strategy to set a new standard in the market.

Advance Business Fundamentals And Marketing Strategy Course

Do you want to learn creative and compelling marketing content and approaches to promote your business and influence the market? Enrol in our Advance Business Fundamentals and Marketing Strategy Course and explore new methods and principles of marketing to establish a revolution and ideology of business.

This course covers enriching marketing concepts to understand how to conduct promotional activities. It will also help you comprehend consumer behaviour psychology and the power of segmenting the target market audience. You will also learn various leading tools and methods to analyse the market competition. By the end of this course, you will be skilled in product launching, go-to-market strategies, and different types of branding to determine your branding category.

Join this comprehensive course to gain practical skills and marketing insights to acknowledge your potential business skills.

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  • This course is ideal for aspiring entrepreneurs and business owners who want to develop their marketing strategies to achieve their business goals efficiently.
  • This course is also eligible for Digital Marketers and affiliate marketers who want to understand the fundamentals of pricing, including the altitude of branding.
  • Any new business and marketing executives who want to enhance their marketing and branding skills and knowledge can enrol in this course.
  • Any beginner who wants to start their advanced marketing education to establish a successful business career can also join this comprehensive course.

This Marketing Strategy Courses Online Course has no academic prerequisites and is open to students from all disciplines. You can access the course anytime and anywhere from any location. You will, however, need a laptop, desktop, tablet, or smartphone and a reliable internet connection.

This Marketing Strategy Course assesses learners through multiple-choice questions (MCQs). Upon completing the modules, learners must answer MCQs to complete the assessment procedure.

  • Through the MCQs, it is measured how much a learner can grasp from each section.
  • In the assessment, the pass mark is 60%.

Introduction to Marketing Strategy

  • Part-1 : What is a Marketing Strategy
  • Part-2 : The Marketing Concepts

Market Research and Analysis

  • Part:3.1 -Resources Market Research and Analysis
  • Part 3.2 : Market Research and Analysis
  • Part-4 : Customer Behavior
  • Part-4.2 : Customer Behavior

Consumer Behavior and Target Audience Segmentation

  • Part-5 : Understanding Consumer Psychology and Buying Behavior
  • Part-6.1 : Segmenting and Targeting Specific Customer Groups Effectively
  • Part-6.2 : Segmenting and Targeting Specific Customer Groups Effectively
  • Part-7 : Customer Journey Mapping

Competitive Analysis and Positioning

  • Part-8 : Why Competitive Landscape Analysis Matters
  • Part-9.1 : Tools and Methods for Competitive Analysis
  • Part-9.2 : Tools and Methods for Competitive Analysis
  • Part-9.3 : Tools and Methods for Competitive Analysis
  • Part-9.4 : Tools and Methods for Competitive Analysis
  • Part-9.5 : SeRanking Homework
  • Part-10 : The Power of Unique Selling Propositions (USPs)
  • Part-11 : Check in

Branding and Brand Strategy

  • Part-12 : Interlude Into Branding Mastery
  • Part-12.1 : What Is a Brand | the Understanding
  • Part-12.3 : Functions of a Brand
  • Part-12.4 : Framework of a Brand (Part-1)
  • Part-12.5 : Framework of a Brand (Part-2)

The Foundations of Digital Marketing Strategy

  • Part-13 : Interlude Into Understanding Digital Marketing
  • Part-13.1 : Understanding Marketing (Part-1)
  • Part-13.2 : Understanding Marketing (Part-2)
  • Part-13.3 : Understanding Marketing (Part-3)

Product Launch and Go-to-Market Strategy

  • Part-14.1 : Foundations of a Product Launch
  • Part-14.2 : Foundations of a Product Launch

Pricing and Pricing Strategy

  • Part-15 : The Fundamentals of Pricing
  • Part-16 : Creating Pricing Strategy

Marketing Communication and Integrated Marketing

  • Part-17 : Understanding Marketing Communication
  • Part-18 : Strategic Marketing Communication Channels

Sales and Marketing Alignment

  • Part-19 : Impact of Sales and Marketing Alignment
  • Part-20 : Strategies for Sales and Marketing Alignment
  • Part-21 : Foundation of Customer Relationship Management
  • Part-21.5 : Go High Level
  • Part-22 : Measuring CRM Success and Continuous Improvement

Interlude

  • Interlude

Social Media Management

  • Part-0 : Interlude in Smm & Smmngt
  • Part-0 : Understanding Social Media Management
  • Part-6 : Role of the Content
  • Part-7 : Structure of a Social Media Post
  • Part-8 : How to Create a Social Media Post
  • Part-9 : What to Post | Different Types of Content (Part-1)
  • Part-9 : What to Post | Different Types of Content (Part-2)
  • Part-10 : Content Calendar
  • Part-11 : Understanding the Analytics

Instagram Marketing

  • 1 Basic Set Up Of Your Instagram
  • 2 About Posting
  • 3 Tagging & Collabs
  • 4 Stories
  • 5 Reels
  • Going Live
  • Highlights
  • Direct Message Section
  • 8.2 How to Define Your Target Audience
  • 8.3 Organic Growth Methods
  • 8.4 Boost Post ( Running Ads)
  • 9.7 Interlude into Business Ads Manager
  • 9.8 How to Create a Facebook Business Page
  • 9.99 Facebook Ads Library Overview
  • 9.999 Set Up your Business Manager Account
  • 10.0 Facbook Ads Pixel Set Up & Events
  • 11.1 Creating IG Ads (Part-1)
  • 11.2 Creating IG Ads (Part-2)
  • 11.3 Understanding Ad Sets
  • 11.4 Conversion Campaigns
  • 11.5 Retargeting Ads
  • 11.6 Influencer Marketing

FaceBook Marketing

  • 9.8 How to Create a Facebook Business Page
  • 9.9 FaceBook Groups
  • 9.99 Facebook Ads Library Overview
  • 9.999 Set Up your Business Manager Account
  • 10.0 Facbook Ads Pixel Set Up & Events
  • 10.1 Cold Conversion Campaign Set up (Part-1)
  • 10.2 Cold Conversion Campaign Set up (Part-2)
  • 10.3 Retargeting Ads (Part-1)
  • 10.4 Retargeting Ads (Part-2)

CPD

CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.

Endorsed Certificate From Quality Licence Scheme

CPD UK And Accredited Certificate Of Achievement

On successful completion of this course, you will be eligible to order your CPD UK accredited certificate of achievement to demonstrate your new skills. The CPD accredited PDF certificate of achievement can be obtained free of cost, which is included in the course. There is an additional fee to get a printed copy certificate which is £25.

Course Success Stories

Course Price
Buy 1 Year Access

Lifetime All Courses Access

Give Your Name Give Your Email Give Your Phone
Mail was sent

Course info

Duration

Duration

Accredited by

Accredited by

Tutor Support

Tutor Support

Course Access

Course Access

13 Hours 58 Minutes

CPD UK

Included

1 Year

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Course Review

FAQs

Marketing is a crucial tool for businesses as it helps to build brand recognition, increase revenue and expand the customer base, and improve engagement. Effective marketing strategies are essential for creating a strong market presence and connecting with the target audience.

Studying marketing offers a competitive edge by providing knowledge to promote oneself, understand consumer psychology, and explore more career opportunities.

After completing this course, you will understand how businesses operate and how various functions interrelate. You will also be able to implement enhanced marketing strategies and comprehend how your decisions impact the entire organisation. Upon completing the course, you will receive a CPD-accredited certificate, recognised globally and serving as an additional merit to your resume. This will open up opportunities for you to develop a rewarding career.

Absolutely! You can begin your business career once you've completed this course. Our program aims to help you recognise your potential skills by providing professional guidance and training from experienced instructors. They will offer valuable industry insights to help you quickly establish a network and make connections on digital platforms, thus enabling you to build a successful career.

The course is typically delivered online through our Study Plex's learning platform, where you can access all the course materials and assignments at your own pace.

After successfully registering for the course, you will receive an email regarding your login details, allowing access to your online training course within the next 24 hours.

You will receive an email with your login details upon successfully enrolling for a course. Kindly check your inbox or junk folder and spam folder, or you can contact our award-winning customer support team via [email protected].

You can gift any of our courses to your friends or dearest ones. After purchasing any course as a gift, kindly provide the learner's details via [email protected], and then we will send your gift to the learner with the login details of the course.

Definitely, you can enrol for this self-paced online video training course. Once you purchase the course, you will receive your login details via email. As you will receive lifetime access to the login portal, you can complete your course at your convenient time.

Absolutely! Each course is completely accessible from a tablet, mobile or laptop, as long as you have a secure internet connection.

Upon completing the course, you can order your certificate of achievement as proof of your new skill. You can also explore our websites to check out other courses as well. If you’re interested in learning the art of content marketing, we recommend you join our Master Content Marketing : The Ultimate Guide course.

After successfully passing the MCQ exam, you can order the CPD-accredited Advance Business Fundamentals and Marketing Strategy course certificate.

No prior knowledge is essential for this course, making it ideal for beginners. However, a positive attitude toward learning is always beneficial.