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Our Advance Business Fundamentals and Marketing Strategy will work as a window to the realm of business and marketing to help you develop a solid foundation with essential resources. Explore revolutionary market research methodologies to analyse your market competition with effective tools and techniques and advance in your business career.
What you will learn from this course?
- Understand the core concepts of the market to conduct the research and analysis
- Learn what is consumer psychology and buying behaviour to segment and target specific groups of consumers
- Determine tools and techniques to develop a strong competitive analysis
- Develop influential strategies with the strength of unique selling propositions
- Grasp the idea of branding and its framework and functions
- Learn social media strategies with a foundation in digital marketing to stay updated
- Know how to build a large network of audiences through strategic communication channels
- Acquire how to create a pricing strategy to set a new standard in the market.
Advance Business Fundamentals And Marketing Strategy Course
Do you want to learn creative and compelling marketing content and approaches to promote your business and influence the market? Enrol in our Advance Business Fundamentals and Marketing Strategy Course and explore new methods and principles of marketing to establish a revolution and ideology of business.
This course covers enriching marketing concepts to understand how to conduct promotional activities. It will also help you comprehend consumer behaviour psychology and the power of segmenting the target market audience. You will also learn various leading tools and methods to analyse the market competition. By the end of this course, you will be skilled in product launching, go-to-market strategies, and different types of branding to determine your branding category.
Join this comprehensive course to gain practical skills and marketing insights to acknowledge your potential business skills.
Who is this Course for?
- This course is ideal for aspiring entrepreneurs and business owners who want to develop their marketing strategies to achieve their business goals efficiently.
- This course is also eligible for Digital Marketers and affiliate marketers who want to understand the fundamentals of pricing, including the altitude of branding.
- Any new business and marketing executives who want to enhance their marketing and branding skills and knowledge can enrol in this course.
- Any beginner who wants to start their advanced marketing education to establish a successful business career can also join this comprehensive course.
Entry Requirements
This Marketing Strategy Courses Online Course has no academic prerequisites and is open to students from all disciplines. You can access the course anytime and anywhere from any location. You will, however, need a laptop, desktop, tablet, or smartphone and a reliable internet connection.
Assessment
This Marketing Strategy Course assesses learners through multiple-choice questions (MCQs). Upon completing the modules, learners must answer MCQs to complete the assessment procedure.
- Through the MCQs, it is measured how much a learner can grasp from each section.
- In the assessment, the pass mark is 60%.
Advance Your Career
This Advance Business Fundamentals and Marketing Strategy course will enable you to design your career by entering your chosen job market. Therefore, with your acquired skills and qualifications, your level of proficiency will increase and make you a tough competition in your desired field, enabling you to develop a successful career. However, if you are interested in learning the art of content marketing as well, we recommend you join the Master Content Marketing: The Ultimate Guide Course and gain the necessary skills along with a recognised certificate.
Recognised Accreditation
CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.
Course Curriculum
Part-1 : What is a Marketing Strategy
Part-2 : The Marketing Concepts
Part:3.1 -Resources Market Research and Analysis
Part 3.2 : Market Research and Analysis
Part-4 : Customer Behavior
Part-4.2 : Customer Behavior
Part-5 : Understanding Consumer Psychology and Buying Behavior
Part-6.1 : Segmenting and Targeting Specific Customer Groups Effectively
Part-6.2 : Segmenting and Targeting Specific Customer Groups Effectively
Part-7 : Customer Journey Mapping
Part-8 : Why Competitive Landscape Analysis Matters
Part-9.1 : Tools and Methods for Competitive Analysis
Part-9.2 : Tools and Methods for Competitive Analysis
Part-9.3 : Tools and Methods for Competitive Analysis
Part-9.4 : Tools and Methods for Competitive Analysis
Part-9.5 : SeRanking Homework
Part-10 : The Power of Unique Selling Propositions (USPs)
Part-11 : Check in
Part-12 : Interlude Into Branding Mastery
Part-12.1 : What Is a Brand | the Understanding
Part-12.3 : Functions of a Brand
Part-12.4 : Framework of a Brand (Part-1)
Part-12.5 : Framework of a Brand (Part-2)
Part-13 : Interlude Into Understanding Digital Marketing
Part-13.1 : Understanding Marketing (Part-1)
Part-13.2 : Understanding Marketing (Part-2)
Part-13.3 : Understanding Marketing (Part-3)
Part-14.1 : Foundations of a Product Launch
Part-14.2 : Foundations of a Product Launch
Part-15 : The Fundamentals of Pricing
Part-16 : Creating Pricing Strategy
Part-17 : Understanding Marketing Communication
Part-18 : Strategic Marketing Communication Channels
Part-19 : Impact of Sales and Marketing Alignment
Part-20 : Strategies for Sales and Marketing Alignment
Part-21 : Foundation of Customer Relationship Management
Part-21.5 : Go High Level
Part-22 : Measuring CRM Success and Continuous Improvement
Interlude
Part-0 : Interlude in Smm & Smmngt
Part-0 : Understanding Social Media Management
Part-6 : Role of the Content
Part-7 : Structure of a Social Media Post
Part-8 : How to Create a Social Media Post
Part-9 : What to Post | Different Types of Content (Part-1)
Part-9 : What to Post | Different Types of Content (Part-2)
Part-10 : Content Calendar
Part-11 : Understanding the Analytics
1 Basic Set Up Of Your Instagram
2 About Posting
3 Tagging & Collabs
4 Stories
5 Reels
Going Live
Highlights
Direct Message Section
8.2 How to Define Your Target Audience
8.3 Organic Growth Methods
8.4 Boost Post ( Running Ads)
9.7 Interlude into Business Ads Manager
9.8 How to Create a Facebook Business Page
9.99 Facebook Ads Library Overview
9.999 Set Up your Business Manager Account
10.0 Facbook Ads Pixel Set Up & Events
11.1 Creating IG Ads (Part-1)
11.2 Creating IG Ads (Part-2)
11.3 Understanding Ad Sets
11.4 Conversion Campaigns
11.5 Retargeting Ads
11.6 Influencer Marketing
9.8 How to Create a Facebook Business Page
9.9 FaceBook Groups
9.99 Facebook Ads Library Overview
9.999 Set Up your Business Manager Account
10.0 Facbook Ads Pixel Set Up & Events
10.1 Cold Conversion Campaign Set up (Part-1)
10.2 Cold Conversion Campaign Set up (Part-2)
10.3 Retargeting Ads (Part-1)
10.4 Retargeting Ads (Part-2)
- Individual
- Business
Course info
Duration
Accredited by
Tutor Support
Course Access
838 Minutes
CPD UK
Included
1 Year
0121 295 1244Course Review
FAQs
Marketing is a crucial tool for businesses as it helps to build brand recognition, increase revenue and expand the customer base, and improve engagement. Effective marketing strategies are essential for creating a strong market presence and connecting with the target audience.
Studying marketing offers a competitive edge by providing knowledge to promote oneself, understand consumer psychology, and explore more career opportunities.
After completing this course, you will understand how businesses operate and how various functions interrelate. You will also be able to implement enhanced marketing strategies and comprehend how your decisions impact the entire organisation. Upon completing the course, you will receive a CPD-accredited certificate, recognised globally and serving as an additional merit to your resume. This will open up opportunities for you to develop a rewarding career.
Absolutely! You can begin your business career once you've completed this course. Our program aims to help you recognise your potential skills by providing professional guidance and training from experienced instructors. They will offer valuable industry insights to help you quickly establish a network and make connections on digital platforms, thus enabling you to build a successful career.
The course is typically delivered online through our Study Plex's learning platform, where you can access all the course materials and assignments at your own pace.
After successfully registering for the course, you will receive an email regarding your login details, allowing access to your online training course within the next 24 hours.
You will receive an email with your login details upon successfully enrolling for a course. Kindly check your inbox or junk folder and spam folder, or you can contact our award-winning customer support team via [email protected].
You can gift any of our courses to your friends or dearest ones. After purchasing any course as a gift, kindly provide the learner's details via [email protected], and then we will send your gift to the learner with the login details of the course.
Definitely, you can enrol for this self-paced online video training course. Once you purchase the course, you will receive your login details via email. As you will receive lifetime access to the login portal, you can complete your course at your convenient time.
Absolutely! Each course is completely accessible from a tablet, mobile or laptop, as long as you have a secure internet connection.
Upon completing the course, you can order your certificate of achievement as proof of your new skill. You can also explore our websites to check out other courses as well. If youโre interested in learning the art of content marketing, we recommend you join our Master Content Marketing : The Ultimate Guide course.
After successfully passing the MCQ exam, you can order the CPD-accredited Advance Business Fundamentals and Marketing Strategy course certificate.
No prior knowledge is essential for this course, making it ideal for beginners. However, a positive attitude toward learning is always beneficial.
