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Introduction to Programmatic Advertising - Digital Marketing
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Overview
What you will learn from this course?
- Gain comprehensive knowledge about programmatic advertising – digital marketing
- Understand the core competencies and principles of programmatic advertising – digital marketing
- Explore the various areas of programmatic advertising – digital marketing
- Know how to apply the skills you acquired from this course in a real-life context
- Become a confident and expert digital marketer
Course Highlights
- Course Type: Self-paced online course
- Duration: 1 hour 3 minutes
- Tutor Support: Full tutor support is included
- Customer Support: 24/7 customer support is available
Introduction to Programmatic Advertising – Digital Marketing Course
Master the skills you need to propel your career forward in programmatic advertising – digital marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive programmatic advertising – digital marketing course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this programmatic advertising – digital marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.
This comprehensive course will teach you the theory of effective programmatic advertising – digital marketing practice and equip you with the essential skills, confidence and competence to assist you in the programmatic advertising – digital marketing industry. You’ll gain a solid understanding of the core competencies required to drive a successful career in programmatic advertising – digital marketing. This course is designed by industry experts, so you’ll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in programmatic advertising – digital marketing.
Enrol in this programmatic advertising – digital marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.
Who is this Course for?
This comprehensive programmatic advertising – digital marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this programmatic advertising – digital marketing can also take this course.
Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.
Entry Requirements
This programmatic advertising – digital marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.
Assessment
This programmatic advertising – digital marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.
Advance Your Career
This programmatic advertising – digital marketing course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume.
Study Plex Subscription
Study plex also provides a subscription option that allows you unlimited access to more than 700+ CPD courses for learning. You only need to spend £79 to take advantage of this fantastic offer, and you’ll get an unlimited subscription for a full year. Additionally, you can cancel your membership from your account at any time by getting in touch with our friendly and devoted customer care team.
Visit our subscriptions page for more details if you’re interested.
Why you should train with Study Plex?
At Study Plex, you will have the chance to build social, technical and personal skills through a combination of extensive subjects tailored according to your interest. Along with receiving comprehensive knowledge and transferable skills, there are even more reasons o be involved with us, which include:
- Incredible Customer Support: We offer active customer service in the form of live chat, which you can access 24/7
- Expert Tutor Support: You’ll have access to our devoted and dedicated tutor support with all of our courses whenever you need it.
- Price Justified by Quality: We ensure that you will have the best experience possible for the price you are paying for the course.
- Money-back Guarantee: We provide a money-back guarantee if you are not satisfied with the course’s quality. There is a 14-day time limit on this option (according to the terms and conditions).
- Instalment Facility: If your course costs more than £50, you can pay in three instalments using the instalment option.
- Satisfaction Guarantee: Our courses are designed to meet your demands and expectations by all means.
-
Curriculum
This comprehensive course is designed by industry experts; this course will provide you with the skills and knowledge you need to succeed. Not only will it make you more lucrative to potential employers, but it will also give you the confidence to apply for that dream job.
This course is divided into bite-sized modules to make it easy to follow. The modules of this course cover all essential areas to provide you with the appropriate skills and industry knowledge to take your career to the next level. Whether you are travelling around the world or juggling work and family, this course can be completed anytime, anywhere. This flexibility enables you to learn at your own pace, fitting your studies around your current lifestyle.
Course Curriculum
Introduction to Programmatic Advertising Welcome to Programmatic Advertising – Digital Marketing in Today’s World 00:01:00 High level, what is programmatic advertising and what is the advantages 00:04:00 Digital Marketing Introduction - Programmatic Advertising Digital Marketing Introduction – Qualifying Media and Ad Standards 00:04:00 How it Works – A walkthrough of the programmatic process 00:05:00 The Programmatic Process In Action – Walking Through the Process 00:04:00 Data Enhanced Ad Buys – Using DMPs to Make More Informed Buying Decisions 00:03:00 Programmatic vs. RTB - Defining RTB and Programmatic Programmatic vs. RTB – They are not one in the same, so what are they 00:04:00 Reporting – Go beyond Impressions and Clicks and Discover Response, Win, & Fill 00:04:00 Setting Pricing in a Programmatic Environment 00:06:00 Auctions - Waterfalls, Header Bidding, and All About Programmatic Auctions Auctions – An Introduction to First & Second Price Auctions in Digital Marketing 00:03:00 Traditional Waterfall – Digital Marketing Process of Serving an Ad 00:08:00 Header Bidding – Programmatic Advertising 2.0 – Digital Marketing’s New King 00:04:00 Mobile Header Bidding – How This Auction Works Specifically In-App 00:05:00 Recap & Thank You Recap – Thank You – and Bonus Lecture! 00:02:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00 -
Accreditation
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Certification
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Reviews
Jayden
Verified Customer
Tutor explain concept which is very easy to understand and give me a really satisfying practice that i can do by my own self.
Poppy
Verified Customer
Excellent course. Support material and lectures very well prepared. Explanations are clear and objective.
Hobbs
Verified Customer
I got this course as a gift from my sister and I must say this is the best gift ever I had in my life! Thank you.
Payne
Verified Customer
I can watch videos anytime, learn from them and study the materials whenever I want. Best academy!
Maisie
Verified Customer
I truly enjoyed every videos and those were full of knowledgeable and to the point. I would like to take further more courses.
-
FAQ
What you will learn from this course?
- Gain comprehensive knowledge about programmatic advertising – digital marketing
- Understand the core competencies and principles of programmatic advertising – digital marketing
- Explore the various areas of programmatic advertising – digital marketing
- Know how to apply the skills you acquired from this course in a real-life context
- Become a confident and expert digital marketer
Course Highlights
- Course Type: Self-paced online course
- Duration: 1 hour 3 minutes
- Tutor Support: Full tutor support is included
- Customer Support: 24/7 customer support is available
Introduction to Programmatic Advertising – Digital Marketing Course
Master the skills you need to propel your career forward in programmatic advertising – digital marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive programmatic advertising – digital marketing course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this programmatic advertising – digital marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.
This comprehensive course will teach you the theory of effective programmatic advertising – digital marketing practice and equip you with the essential skills, confidence and competence to assist you in the programmatic advertising – digital marketing industry. You’ll gain a solid understanding of the core competencies required to drive a successful career in programmatic advertising – digital marketing. This course is designed by industry experts, so you’ll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in programmatic advertising – digital marketing.
Enrol in this programmatic advertising – digital marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.
Who is this Course for?
This comprehensive programmatic advertising – digital marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this programmatic advertising – digital marketing can also take this course.
Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.
Entry Requirements
This programmatic advertising – digital marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.
Assessment
This programmatic advertising – digital marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.
Advance Your Career
This programmatic advertising – digital marketing course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume.
Study Plex Subscription
Study plex also provides a subscription option that allows you unlimited access to more than 700+ CPD courses for learning. You only need to spend £79 to take advantage of this fantastic offer, and you’ll get an unlimited subscription for a full year. Additionally, you can cancel your membership from your account at any time by getting in touch with our friendly and devoted customer care team.
Visit our subscriptions page for more details if you’re interested.
Why you should train with Study Plex?
At Study Plex, you will have the chance to build social, technical and personal skills through a combination of extensive subjects tailored according to your interest. Along with receiving comprehensive knowledge and transferable skills, there are even more reasons o be involved with us, which include:
- Incredible Customer Support: We offer active customer service in the form of live chat, which you can access 24/7
- Expert Tutor Support: You’ll have access to our devoted and dedicated tutor support with all of our courses whenever you need it.
- Price Justified by Quality: We ensure that you will have the best experience possible for the price you are paying for the course.
- Money-back Guarantee: We provide a money-back guarantee if you are not satisfied with the course’s quality. There is a 14-day time limit on this option (according to the terms and conditions).
- Instalment Facility: If your course costs more than £50, you can pay in three instalments using the instalment option.
- Satisfaction Guarantee: Our courses are designed to meet your demands and expectations by all means.
This comprehensive course is designed by industry experts; this course will provide you with the skills and knowledge you need to succeed. Not only will it make you more lucrative to potential employers, but it will also give you the confidence to apply for that dream job.
This course is divided into bite-sized modules to make it easy to follow. The modules of this course cover all essential areas to provide you with the appropriate skills and industry knowledge to take your career to the next level. Whether you are travelling around the world or juggling work and family, this course can be completed anytime, anywhere. This flexibility enables you to learn at your own pace, fitting your studies around your current lifestyle.
Course Curriculum
| Introduction to Programmatic Advertising | |||
| Welcome to Programmatic Advertising – Digital Marketing in Today’s World | 00:01:00 | ||
| High level, what is programmatic advertising and what is the advantages | 00:04:00 | ||
| Digital Marketing Introduction - Programmatic Advertising | |||
| Digital Marketing Introduction – Qualifying Media and Ad Standards | 00:04:00 | ||
| How it Works – A walkthrough of the programmatic process | 00:05:00 | ||
| The Programmatic Process In Action – Walking Through the Process | 00:04:00 | ||
| Data Enhanced Ad Buys – Using DMPs to Make More Informed Buying Decisions | 00:03:00 | ||
| Programmatic vs. RTB - Defining RTB and Programmatic | |||
| Programmatic vs. RTB – They are not one in the same, so what are they | 00:04:00 | ||
| Reporting – Go beyond Impressions and Clicks and Discover Response, Win, & Fill | 00:04:00 | ||
| Setting Pricing in a Programmatic Environment | 00:06:00 | ||
| Auctions - Waterfalls, Header Bidding, and All About Programmatic Auctions | |||
| Auctions – An Introduction to First & Second Price Auctions in Digital Marketing | 00:03:00 | ||
| Traditional Waterfall – Digital Marketing Process of Serving an Ad | 00:08:00 | ||
| Header Bidding – Programmatic Advertising 2.0 – Digital Marketing’s New King | 00:04:00 | ||
| Mobile Header Bidding – How This Auction Works Specifically In-App | 00:05:00 | ||
| Recap & Thank You | |||
| Recap – Thank You – and Bonus Lecture! | 00:02:00 | ||
| Obtain Your Certificate | |||
| Order Your Certificate of Achievement | 00:00:00 | ||
| Get Your Insurance Now | |||
| Get Your Insurance Now | 00:00:00 | ||
| Feedback | |||
| Feedback | 00:00:00 | ||
Jayden
Verified Customer
Tutor explain concept which is very easy to understand and give me a really satisfying practice that i can do by my own self.
Poppy
Verified Customer
Excellent course. Support material and lectures very well prepared. Explanations are clear and objective.
Hobbs
Verified Customer
I got this course as a gift from my sister and I must say this is the best gift ever I had in my life! Thank you.
Payne
Verified Customer
I can watch videos anytime, learn from them and study the materials whenever I want. Best academy!
Maisie
Verified Customer
I truly enjoyed every videos and those were full of knowledgeable and to the point. I would like to take further more courses.
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