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Advanced Digital Advertising Strategy Course Online

Advanced Digital Advertising Strategy Course Online

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Become a prodigy in digital advertising by enrolling in our Advanced Digital Advertising Strategy Course Online. Our expert coach will help you understand through interactive lessons how you can enhance your target audience engagement with pioneering and compelling ad copy, including innovative campaign design and business strategies. 

What you will learn from this course?

  • Get an introduction to what is market research and analysis
  • Familiarise yourself with tools and techniques for competitive analysis
  • Identify how to segment and target specific groups of customers for effective marketing  
  • Know how to maximise ROI with strategic advertising  
  • Develop skills in competitive landscape analysis matters 
  • Explore Google ads conversion tracking to analyse customer interactions with your ads
  • Understand what retargeting ads are to enhance the consumer relationship
  • Learn how to create and set up your own business manager account

Advanced Digital Advertising Strategy Course

Master the skills you need to propel your career forward in digital marketing. This course will equip you with the essential knowledge and skillset that will make you a confident affiliate marketer and digital marketer and take your career to the next level. This comprehensive advanced digital advertising strategy course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this advanced digital advertising strategy course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.

This comprehensive course will teach you the theory of effective digital marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital marketing industry. You’ll gain a solid understanding of the core competencies required to drive a successful career in digital marketing. This course is designed by industry experts, so you’ll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for affiliate marketer and digital marketer or for people who are aspiring to specialize in digital marketing.

Enroll in this advanced digital advertising strategy course today and take the next step towards your personal and professional goals. Earn industry-recognized credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.

Who is this Course for?

This comprehensive advanced digital advertising strategy course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this advanced digital advertising strategy course can also take this course.

Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.

Entry Requirements

This advanced digital advertising strategy course course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.

Assessment

This advanced digital advertising strategy course course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.

Advance Your Career

This advanced digital advertising strategy course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume.

Recognised Accreditation

CPD

CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.

Course Curriculum

Introduction

Introduction

Overview of Advertising

Overview of Advertising

Interlude Introduction Target Market, Psychology and Buying Behavior.

Interlude Introduction Target Market, Psychology and Buying Behavior.

Section-1 : Target Market, Psychology and Buying Behavior

Part-3.1 : Resources Market Research and Analysis

Part-3.2 : Resources Market Research and Analysis

Part-4.1 : Potential Aff Link Customer Behavior

Part-4.2 : Potential Aff Link Customer Behavior

Part-5 : Understanding Consumer Psychology and Buying Behavior

Part-6.1 : Segmenting and Targeting Specific Customer Groups Effectively

Part-6.2 : Segmenting and Targeting Specific Customer Groups Effectively

Part-7 : Resource Customer Journey Mapping

Part-8 : Why Competitive Landscape Analysis Matters

Part-9.1 : Aaf Link Tools and Methods for Competitive Analysis

Part-9.2 : Aaf Link Tools and Methods for Competitive Analysis.

Part-9.3 : Aaf Link Tools and Methods for Competitive Analysis

Part-9.4 : Aaf Link Tools and Methods for Competitive Analysis

ParT-9.4 : Aaf Link Tools and Methods for Competitive Analysis

Part-9.5 : Aaf Link Seranking Homework

Part-10 : the Power of Unique Selling Propositions (USPS)

Part-11 : Interlude Into Google, GMB & YouTube Advertising

Section 2 | Google, GMB & YouTube Advertising

Introduction

Google Ads Promo 1

2.1 Keyword Research (Part-1)

2.2 Keyword Research (Part-2)

2.3 Keyword Research (Part-3)

2.4 Custom Segment Research Strategy

2.5 Keyword Match Types

2.6 Negative Keyword Strategy

2.7 Device Targeting

2.8 Ad Schedule

2.9 Location Targeting

3.0 Google Ads Conversion Tracking

3.1 Campaign Set Up

3.2 Ad Groups and Ads

4.5 Interlude

5 YouTube Campaign & Ad Types

6 Target Settings & How to Reach Your Audience

7 Bidding & Budgeting Settings

7.5 Google My Business Set Up (Part-1)

7.6 Google My Business Set Up (Part-2)

8 GMB Profile Tips

9 GMB Ads

9.75 Gmb Hacks

Section 2.5 | Interlude into Facebook Advertising

Section 2.5 | Interlude into Facebook Advertising

Section 3 | Facebook Advertising

9.8 How to Create a Facebook Business Page

9.9 FaceBook Groups

9.999 Set Up Your Business Manager Account

10.0 Facbook Ads Pixel Set Up & Events

10.1 Cold Conversion Campaign Set Up

10.2 Cold Conversion Campaign Set up (Part-2)

10.3 Retargeting Ads (Part-1)

10.4 Retargeting Ads (Part-2)

Section 3.5 | Interlude Into TikTok Advertising

Section 3.5 | Interlude Into TikTok Advertising

Section 4 | TikTok Advertising

Section-1 : Introduction to TikTok (Part-1)

Section-1 : Introduction to TikTok The Understanding of TikTok (Part-2)

Section-1 : Introduction to TikTok Exploring Success Stories From TikTok Influencers and Brands (Part-3)

Section-1 : Introduction to TikTok Overview of Tiktok’s Interface (Part-4)

Section-1 : Introduction to TikTok Overview of Tiktok’s Interface and Main Features (Part-4.5) Part-2

Section-2 : Creating Captivating Content Exploring Different Video Formats | Lip-Syncing, Dances, Challenges, and More (Part-5.5)

Section-2 : Creating Captivating Content Exploring Different Video Formats | Creating Thumbnails (Part-5.6)

Section-2 : Creating Captivating Content How to Create a Story (Part-5.7)

Section-2 : Creating Captivating Content Diving Into the Creation of Content (Part-6)

Section-2 : Creating Captivating Content Utilizing Tiktok’s Built-in Effects and Filters Creatively (Part-6.5)

Section-3 : Content Strategy and Planning Identifying Your Target Audience and Content Niche (Part-7)

Section-3 : Content Strategy and Planning Aaflink Creating a Consistent Posting Schedule for Maximum Engagement (Part-7.5)

Section-3 : Content Strategy and Planning Planning Ahead for Trending Challenges and Events (Part-7.8)

Section-3 : Content Strategy and Planning How to Promote Your TikTok Videos and Profile (Part-8.5)

Section-5 : Building Your TikTok Brand Responding to Comments (Part-11)

Section-6 : Advanced Techniques and Strategies Understanding Tiktok’s Analytics Dashboard, Using Data to Optimize Your Content Strategy (Part-11.5)

Section-6 : Advanced Techniques and Strategies Creating Duet Content (Part-12)

Section-6 : Advanced Techniques and Strategies Whats Trending on TikTok (Part-13)

Section 4.5 | Interlude into Instagram Advertising

Section 4.5 | Interlude into Instagram Advertising

Section 5 | Instagram Advertising

1 Basic Set Up Of Your Instagram

3 Tagging & Collabs

4 Stories

5 Reels

6 Going Live

8.1 Highlights

8.2 How to Define Your Target Audience

8.2 Direct Message Section

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Course info

Duration

Duration

Accredited by

Accredited by

Tutor Support

Tutor Support

Course Access

Course Access

792 Minutes

CPD UK

Included

1 Year

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Course Reviews

FAQs

Advertising serves three primary purposes: to inform, persuade, and remind. Informative advertising aims to create awareness of brands, products, services, and ideas. By announcing new products and programs, advertising can educate people about the characteristics and benefits of established or new products.

When it comes to advertising, the most effective campaigns are the ones that communicate the brand's value to the audience clearly and concisely. Whether it's through an intrinsic or extrinsic approach, it's crucial that your target market quickly understands your message. Therefore, make sure that you communicate your message clearly and avoid any potential confusion.

Using social media marketing, you can effectively promote your brand, engage with your audience, and incorporate their feedback into your marketing strategy.

To pursue a career in advertising, marketing, business, or a related field, having a bachelor's degree in advertising is a prerequisite. However, StudyPlex offers a Digital Advertising Course that can help you obtain a Bachelor's degree in just one online course without breaking the bank. This affordable course provides proficient knowledge and skills with expert training in advertising necessary to succeed in the field.

The course is typically delivered online through our Study Plex's learning platform, where you can access all the course materials and assignments at your own pace.

After successfully registering for the course, you will receive an email regarding your login details, allowing access to your online training course within the next 24 hours. .

You will receive an email with your login details upon successfully enrolling for a course. Kindly check your inbox or junk folder and spam folder, or you can contact our award-winning customer support team via [email protected].

You can gift any of our courses to your friends or dearest ones. After purchasing any course as a gift, kindly provide the learner's details via [email protected], and then we will send your gift to the learner with the login details of the course.

Definitely, you can enrol for this self-paced online video training course. Once you purchase the course, you will receive your login details via email. As you will receive lifetime access to the login portal, you can complete your course at your convenient time.

Absolutely! Each course is completely accessible from a tablet, mobile or laptop, as long as you have a secure internet connection.

Upon completing the course, you can order your certificate of achievement as proof of your new skill. You can also explore our websites to check out other courses as well. If you’re interested in the secrets of business branding , we recommend you join our Basic Business Branding Masterclass Course.

After successfully passing the MCQ exam, you can order the CPD-accredited Advanced Digital Advertising Strategy Course Online certificate.

No prior knowledge is essential for this course, making it ideal for beginners. However, a positive attitude toward learning is always beneficial.