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Pricing Strategies and Advanced Pricing Models
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Overview
What you will learn from this course?
- Gain comprehensive knowledge about marketing analytics
- Understand the core competencies and principles of marketing analytics
- Explore the various areas of marketing analytics
- Know how to apply the skills you acquired from this course in a real-life context
- Become a confident and expert marketing analyst
Course Highlights
- Course Type: Self-paced online course
- Duration: 5 hours 21 minutes
- Tutor Support: Full tutor support is included
- Customer Support: 24/7 customer support is available
Pricing Strategies and Advanced Pricing Models Course
Master the skills you need to propel your career forward in marketing analytics. This course will equip you with the essential knowledge and skillset that will make you a confident marketing analyst and take your career to the next level. This comprehensive pricing strategies course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this pricing strategies course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.
This comprehensive course will teach you the theory of effective marketing analytics practice and equip you with the essential skills, confidence and competence to assist you in the marketing analytics industry. You’ll gain a solid understanding of the core competencies required to drive a successful career in marketing analytics. This course is designed by industry experts, so you’ll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for marketing analyst or for people who are aspiring to specialise in marketing analytics.
Enrol in this pricing strategies course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.
Who is this Course for?
This comprehensive pricing strategies course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this marketing analytics can also take this course.
Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.
Entry Requirements
This pricing strategies course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.
Assessment
This pricing strategies course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.
Advance Your Career
This pricing strategies course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume.
Study Plex Subscription
Study plex also provides a subscription option that allows you unlimited access to more than 700+ CPD courses for learning. You only need to spend £79 to take advantage of this fantastic offer, and you’ll get an unlimited subscription for a full year. Additionally, you can cancel your membership from your account at any time by getting in touch with our friendly and devoted customer care team.
Visit our subscriptions page for more details if you’re interested.
Why you should train with Study Plex?
At Study Plex, you will have the chance to build social, technical and personal skills through a combination of extensive subjects tailored according to your interest. Along with receiving comprehensive knowledge and transferable skills, there are even more reasons o be involved with us, which include:
- Incredible Customer Support: We offer active customer service in the form of live chat, which you can access 24/7
- Expert Tutor Support: You’ll have access to our devoted and dedicated tutor support with all of our courses whenever you need it.
- Price Justified by Quality: We ensure that you will have the best experience possible for the price you are paying for the course.
- Money-back Guarantee: We provide a money-back guarantee if you are not satisfied with the course’s quality. There is a 14-day time limit on this option (according to the terms and conditions).
- Instalment Facility: If your course costs more than £50, you can pay in three instalments using the instalment option.
- Satisfaction Guarantee: Our courses are designed to meet your demands and expectations by all means.
-
Curriculum
This comprehensive course is designed by industry experts; this course will provide you with the skills and knowledge you need to succeed. Not only will it make you more lucrative to potential employers, but it will also give you the confidence to apply for that dream job.
This course is divided into bite-sized modules to make it easy to follow. The modules of this course cover all essential areas to provide you with the appropriate skills and industry knowledge to take your career to the next level. Whether you are travelling around the world or juggling work and family, this course can be completed anytime, anywhere. This flexibility enables you to learn at your own pace, fitting your studies around your current lifestyle.
Course Curriculum
Introduction Welcome to the course 00:02:00 Step 1: Pricing Policy and Pricing Objective 6 Steps of setting a Pricing policy 00:03:00 Different Pricing Objectives 00:07:00 Step 2: Estimating Demand Estimating Demand 00:07:00 Forms of Demand Curve 00:02:00 Excel: Estimating Linear Demand Curve 00:08:00 Excel: Estimating Power Demand curve with Elasticity2 00:05:00 Excel: Estimating Power Demand Curve with points2 00:03:00 Subjective Demand curve 00:01:00 Excel: Estimating Subjective Demand Curve2 00:02:00 Excel: Maximizing Revenue using Excel Solver 00:08:00 Step 3: Estimating Costs Estimating the cost function 00:05:00 Excel: Modeling Cost Function and Maximizing Profit 00:06:00 Including effect of complementary goods 00:01:00 Excel: Effect of complementary goods 00:05:00 Step 4: Analyzing competitors Analyzing Competitors 00:02:00 Step 5a : Price Bundling Strategy Price Bundling 00:07:00 Types of Bundling 00:08:00 The Bundling Problem 00:04:00 Excel: Solving Bundling problem Part 1 00:14:00 Excel: Solving Bundling problem Part 2 00:08:00 Excel: Solving Bundling problem (Price Reversal) 00:08:00 Step 5b: Non-Linear Pricing Strategies Non-Linear Pricing Strategies 00:03:00 Willingness to Pay of customers 00:03:00 Willingness to Pay of customers 00:03:00 Example Problem Statement 00:01:00 Excel: Standard Quantity Discounts 00:21:00 Excel: Two-Tier Pricing 00:04:00 Step 5c: Price Skimming Price Skimming Strategy 00:05:00 Excel: Price Skimming Strategy 00:10:00 Step 5d: Revenue Management Revenue Management 00:03:00 Excel: Handling Uncertainity 00:07:00 Appendix: Using Lookup functions 00:08:00 Appendix 1: Excel Crash Course Mathematical Formulas 00:19:00 Textual Formulas 00:17:00 Logical Formulas 00:11:00 Date-Time Formulas 00:07:00 Lookup Formulas ( V Lookup, Hlookup, Index-Match ) 00:08:00 Data Tools 00:19:00 Formatting Data And Tables 00:18:00 Pivot Tables 00:08:00 Excel Charts: Categories Of Messages That Can Be Conveyed 00:04:00 Elements Of Charts 00:05:00 The Easy Way Of Creating Charts 00:03:00 Bar And Column Charts 00:12:00 Congratulations 00:01:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00 -
Accreditation
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Certification
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Reviews
Jayden
Verified Customer
Tutor explain concept which is very easy to understand and give me a really satisfying practice that i can do by my own self.
Poppy
Verified Customer
Excellent course. Support material and lectures very well prepared. Explanations are clear and objective.
Hobbs
Verified Customer
I got this course as a gift from my sister and I must say this is the best gift ever I had in my life! Thank you.
Payne
Verified Customer
I can watch videos anytime, learn from them and study the materials whenever I want. Best academy!
Maisie
Verified Customer
I truly enjoyed every videos and those were full of knowledgeable and to the point. I would like to take further more courses.
-
FAQ
What you will learn from this course?
- Gain comprehensive knowledge about marketing analytics
- Understand the core competencies and principles of marketing analytics
- Explore the various areas of marketing analytics
- Know how to apply the skills you acquired from this course in a real-life context
- Become a confident and expert marketing analyst
Course Highlights
- Course Type: Self-paced online course
- Duration: 5 hours 21 minutes
- Tutor Support: Full tutor support is included
- Customer Support: 24/7 customer support is available
Pricing Strategies and Advanced Pricing Models Course
Master the skills you need to propel your career forward in marketing analytics. This course will equip you with the essential knowledge and skillset that will make you a confident marketing analyst and take your career to the next level. This comprehensive pricing strategies course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this pricing strategies course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.
This comprehensive course will teach you the theory of effective marketing analytics practice and equip you with the essential skills, confidence and competence to assist you in the marketing analytics industry. You’ll gain a solid understanding of the core competencies required to drive a successful career in marketing analytics. This course is designed by industry experts, so you’ll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for marketing analyst or for people who are aspiring to specialise in marketing analytics.
Enrol in this pricing strategies course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.
Who is this Course for?
This comprehensive pricing strategies course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this marketing analytics can also take this course.
Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.
Entry Requirements
This pricing strategies course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.
Assessment
This pricing strategies course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.
Advance Your Career
This pricing strategies course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume.
Study Plex Subscription
Study plex also provides a subscription option that allows you unlimited access to more than 700+ CPD courses for learning. You only need to spend £79 to take advantage of this fantastic offer, and you’ll get an unlimited subscription for a full year. Additionally, you can cancel your membership from your account at any time by getting in touch with our friendly and devoted customer care team.
Visit our subscriptions page for more details if you’re interested.
Why you should train with Study Plex?
At Study Plex, you will have the chance to build social, technical and personal skills through a combination of extensive subjects tailored according to your interest. Along with receiving comprehensive knowledge and transferable skills, there are even more reasons o be involved with us, which include:
- Incredible Customer Support: We offer active customer service in the form of live chat, which you can access 24/7
- Expert Tutor Support: You’ll have access to our devoted and dedicated tutor support with all of our courses whenever you need it.
- Price Justified by Quality: We ensure that you will have the best experience possible for the price you are paying for the course.
- Money-back Guarantee: We provide a money-back guarantee if you are not satisfied with the course’s quality. There is a 14-day time limit on this option (according to the terms and conditions).
- Instalment Facility: If your course costs more than £50, you can pay in three instalments using the instalment option.
- Satisfaction Guarantee: Our courses are designed to meet your demands and expectations by all means.
This comprehensive course is designed by industry experts; this course will provide you with the skills and knowledge you need to succeed. Not only will it make you more lucrative to potential employers, but it will also give you the confidence to apply for that dream job.
This course is divided into bite-sized modules to make it easy to follow. The modules of this course cover all essential areas to provide you with the appropriate skills and industry knowledge to take your career to the next level. Whether you are travelling around the world or juggling work and family, this course can be completed anytime, anywhere. This flexibility enables you to learn at your own pace, fitting your studies around your current lifestyle.
Course Curriculum
| Introduction | |||
| Welcome to the course | 00:02:00 | ||
| Step 1: Pricing Policy and Pricing Objective | |||
| 6 Steps of setting a Pricing policy | 00:03:00 | ||
| Different Pricing Objectives | 00:07:00 | ||
| Step 2: Estimating Demand | |||
| Estimating Demand | 00:07:00 | ||
| Forms of Demand Curve | 00:02:00 | ||
| Excel: Estimating Linear Demand Curve | 00:08:00 | ||
| Excel: Estimating Power Demand curve with Elasticity2 | 00:05:00 | ||
| Excel: Estimating Power Demand Curve with points2 | 00:03:00 | ||
| Subjective Demand curve | 00:01:00 | ||
| Excel: Estimating Subjective Demand Curve2 | 00:02:00 | ||
| Excel: Maximizing Revenue using Excel Solver | 00:08:00 | ||
| Step 3: Estimating Costs | |||
| Estimating the cost function | 00:05:00 | ||
| Excel: Modeling Cost Function and Maximizing Profit | 00:06:00 | ||
| Including effect of complementary goods | 00:01:00 | ||
| Excel: Effect of complementary goods | 00:05:00 | ||
| Step 4: Analyzing competitors | |||
| Analyzing Competitors | 00:02:00 | ||
| Step 5a : Price Bundling Strategy | |||
| Price Bundling | 00:07:00 | ||
| Types of Bundling | 00:08:00 | ||
| The Bundling Problem | 00:04:00 | ||
| Excel: Solving Bundling problem Part 1 | 00:14:00 | ||
| Excel: Solving Bundling problem Part 2 | 00:08:00 | ||
| Excel: Solving Bundling problem (Price Reversal) | 00:08:00 | ||
| Step 5b: Non-Linear Pricing Strategies | |||
| Non-Linear Pricing Strategies | 00:03:00 | ||
| Willingness to Pay of customers | 00:03:00 | ||
| Willingness to Pay of customers | 00:03:00 | ||
| Example Problem Statement | 00:01:00 | ||
| Excel: Standard Quantity Discounts | 00:21:00 | ||
| Excel: Two-Tier Pricing | 00:04:00 | ||
| Step 5c: Price Skimming | |||
| Price Skimming Strategy | 00:05:00 | ||
| Excel: Price Skimming Strategy | 00:10:00 | ||
| Step 5d: Revenue Management | |||
| Revenue Management | 00:03:00 | ||
| Excel: Handling Uncertainity | 00:07:00 | ||
| Appendix: Using Lookup functions | 00:08:00 | ||
| Appendix 1: Excel Crash Course | |||
| Mathematical Formulas | 00:19:00 | ||
| Textual Formulas | 00:17:00 | ||
| Logical Formulas | 00:11:00 | ||
| Date-Time Formulas | 00:07:00 | ||
| Lookup Formulas ( V Lookup, Hlookup, Index-Match ) | 00:08:00 | ||
| Data Tools | 00:19:00 | ||
| Formatting Data And Tables | 00:18:00 | ||
| Pivot Tables | 00:08:00 | ||
| Excel Charts: Categories Of Messages That Can Be Conveyed | 00:04:00 | ||
| Elements Of Charts | 00:05:00 | ||
| The Easy Way Of Creating Charts | 00:03:00 | ||
| Bar And Column Charts | 00:12:00 | ||
| Congratulations | 00:01:00 | ||
| Certificate of Achievement | |||
| Certificate of Achievement | 00:00:00 | ||
| Get Your Insurance Now | |||
| Get Your Insurance Now | 00:00:00 | ||
| Feedback | |||
| Feedback | 00:00:00 | ||
Jayden
Verified Customer
Tutor explain concept which is very easy to understand and give me a really satisfying practice that i can do by my own self.
Poppy
Verified Customer
Excellent course. Support material and lectures very well prepared. Explanations are clear and objective.
Hobbs
Verified Customer
I got this course as a gift from my sister and I must say this is the best gift ever I had in my life! Thank you.
Payne
Verified Customer
I can watch videos anytime, learn from them and study the materials whenever I want. Best academy!
Maisie
Verified Customer
I truly enjoyed every videos and those were full of knowledgeable and to the point. I would like to take further more courses.
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