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Course info
Duration
Accredited by
Tutor Support
Course Access
11 Hours 40 Minutes
CPD UK
Included
1 Year
What you will learn from this course?
- Get an introduction to content marketing to attract and engage audiences
- Learn the fundamentals of branding to comprehend its framework and functions
- Identify different types of content as well as content tools and calendars to optimise the analytics
- Get an overview of TikTok to understand the success stories of famous influencers
- Grasp ideas about captivating content using compelling stories, effective thumbnails, lip-syncing skills, and TikTok’s built-in effects
- Acquire how you can build your TikTok brand with advanced content strategies and planning
- Know how you can increase your visibility by optimising your posting schedule, planning ahead of trends, and responding to
- comments from time to time
- Understand Youtube studios to enhance your posting methods and video analytics to reach your target audience
- Learn to create a Business Ads Manager account to promote your conversion campaigns and retargeting ads on Instagram and Facebook
Master Content Marketing : the Ultimate Guide
Are you planning to commence your content marketing journey with step-by-step expert guidance and training? Enrol in our Master Content Marketing: the Ultimate Guide course and discover leading concepts and best practices of content marketing which will give you a competitive edge to stand out and excel in the industry.
This course is designed to provide thorough knowledge about the role of content so that you can create your posts effectively with various tools. You will also learn how you can find your target audience by mastering the analytics of social media platforms, as well as brand ideas and headlines, hashtags, scheduling, and ad creation. As the course progresses, you will understand YouTube ad targeting, bidding and budgeting settings, including keyword optimisation for SEO. By the end of this course, you will learn how you can boost your postings with Instagram taggings and collaborations, organic growth methods, and Facebook ad pixel setup and events.
Join this comprehensive course to gain practical skills and digital marketing insights to become a successful online business owner and content creator.
- This course is highly beneficial for aspiring business owners and content creators who want to develop expertise in content marketing
- Digital Marketers and affiliate marketers can also take this course who want to refresh their knowledge and skills in content marketing
- Any new marketer and seasoned professionals who wants to master proven strategies for creating compelling and revenue-generating content can enrol in this course
- Any beginner who wants to understand the principles and techniques of content marketing can also join this comprehensive course
This Content Marketing course has no academic prerequisites and is open to students from all disciplines. You can access the course anytime and anywhere from any location. You will, however, need a laptop, desktop, tablet, or smartphone and a reliable internet connection.
This Content Strategy course assesses learners through multiple-choice questions (MCQs). Upon completing the modules, learners must answer MCQs to complete the assessment procedure.
- Through the MCQs, it is measured how much a learner can grasp from each section.
- In the assessment, the pass mark is 60%.
Introduction into Content Marketing
- Introduction Into Content Marketing
- Overview Of Content Marketing
Interlude Into Branding
- Interlude Into Branding
Branding 101
- What is a Brand | The Understanding
- Examples of Different Types of Branding
- Functions of a Brand
- Framework of a Brand Pt 1
- Framework of a Brand Pt 2
Interlude Into Content
- Interlude Into Content
Content Creation & Marketing 101
- Role of the Content
- Structure of a Social Media Post
- How to Create a Social Media Post
- What to Post | Different Types of Content Part 1
- What to Post | Different Types of Content Part 2
- Content Tools
- Content Calendar
- Content Posting Tool
- Understanding the Analytics
Interlude into Content Creation & Marketing
- Interlude into Content Creation & Marketing
- Introduction to TikTok | Part 1 Intro
- Introduction to TikTok | Part 2 The Understanding of TikTok
- Introduction to TikTok | Part 3 Seeing Success Stories from Influencers
- Introduction to TikTok | Part 4 Overview of TikTok’s Interface
- Introduction to TikTok | Part 4.5 Overview of TikTok’s Interface Part 2
- Creating Captivating Content | Part 5.5 Exploring Lip-Syncing
- Creating Captivating Content | Part 5.6 Creating Thumbnails
- Creating Captivating Content | Part 5.7 How to Create a Story
- Creating Captivating Content | Part 6 Creation of Content
- Creating Captivating Content | Part 6.5 Using TikTok’s Built-in Effects
- Content Strategy and Planning | Part 7 Find Your Target Audience
- Content Strategy and Planning | Part 7.5 Creating a Posting Schedule
- Content Strategy and Planning | Part 8 Planning Ahead for Trends
- Content Strategy and Planning | Part 8.5 How to Promote Your TikTok
- Building Your TikTok Brand | Part 11 Responding to Comments
- Advanced Techniques and Strategies | Part 11.5 TikTok’s Analytics
- Advanced Techniques and Strategies | Part 12 Creating Duet Content
- Advanced Techniques and Strategies | Part 13 Whats Trending on TikTok
- Part 14 Interlude
- Understanding Social Media
- How to Find ChatGPT
- Using ChatGPT for Brand Ideas and Headlines
- Using ChatGPT for Hashtags & Scheduling
- Using ChatGPT for TikTok Ads Campaign Objectives
- Using ChatGPT for TikTok Ads Target Settings
- Using ChatGPT for TikTok Ads Creation
- Using ChatGPT for Influencer Marketing
Content Marketing On YouTube
- Overview
- Creating Your Channel
- Understanding YouTube Studios
- How to create a thumbnail for your YouTube Videos
- How to Create Your YouTube Channel Banner
- Uploading videos
- YouTube Shorts
- End Screens & Card Set Up
- Video Spotlight Section
- Keywords Everywhere Extension
- Keywords for SEO
- Optimization for SEO
- Comment Hacks to Get a Algorithm Boost
- Understanding Video Analytics
- Posting Methods, Study the Competition
- Interlude Into the Higher Level of Marketing YouTube Ads
- YouTube Ads Campaign & Ad Types
- YouTube Ads Target Settings & How to Reach Your Audience
- YouTube Ads Bidding & Budgeting Settings
Content Marketing On Instagram
- Basic Set Up Of Your Instagram
- About Posting
- Tagging & Collabs
- Stories
- Reels
- Going Live
- Highlights
- Direct Message Section
- How to Define Your Target Audience
- Organic Growth Methods
- Boost Post ( Running Ads)
- Interlude Into Business Ads Manager
- How to Create a Facebook Business Page
- Facebook Ads Library Overview
- Set Up Your Business Manager Account
- Facebook Ads Pixel Set Up Events
- Creating IG Ads Pt 1
- Creating IG Ads Pt 2
- Understanding Ad Sets
- Conversion Campaigns
- Retargeting Ads
- Influencer Marketing
CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.
CPD UK And Accredited Certificate Of Achievement
On successful completion of this course, you will be eligible to order your CPD UK accredited certificate of achievement to demonstrate your new skills. The CPD accredited PDF certificate of achievement can be obtained free of cost, which is included in the course. There is an additional fee to get a printed copy certificate which is £25.
Course Success Stories
Course info
Duration
Accredited by
Tutor Support
Course Access
11 Hours 40 Minutes
CPD UK
Included
1 Year
0121 295 1244Course Review
FAQs
To develop a content marketing strategy, involves identifying the target audience and buyer persona, defining goals and objectives, creating and distributing content, and putting knowledge to work.
Content marketing is an industry-standard practice that effectively drives leads, enhances customer retention, and educates audiences on key issues. It's a must-have strategy for any business that wants to stay ahead of the competition.
This course aims to demonstrate the advantages of content marketing and guide you in developing a well-structured content marketing plan that is tailored to your audience. It will also provide you with the necessary techniques to assess the effectiveness of your content marketing strategy, giving you a competitive sharpness. Throughout the course, you will learn different platform features, allowing you to compare and contrast content effectiveness. By the end of this course, you will acquire the skills to create compelling content and successfully market it to your target audience, giving you the potential to influence the market.
Absolutely! You can begin your content marketing career once you've completed this course. Our program aims to help you recognise your potential skills by providing professional guidance and training from experienced instructors. They will offer valuable industry insights to help you quickly establish a network and make connections on digital platforms, thus enabling you to build a successful career.
The course is typically delivered online through our Study Plex's learning platform, where you can access all the course materials and assignments at your own pace.
After successfully registering for the course, you will receive an email regarding your login details, allowing access to your online training course within the 24 hours. .
You will receive an email with your login details upon successfully enrolling for a course. Kindly check your inbox or junk folder and spam folder, or you can contact our award-winning customer support team via [email protected].
You can gift any of our courses to your friends or dearest ones. After purchasing any course as a gift, kindly provide the learner's details via [email protected], and then we will send your gift to the learner with the login details of the course.
Definitely, you can enrol for this self-paced online video training course. Once you purchase the course, you will receive your login details via email. As you will receive lifetime access to the login portal, you can complete your course at your convenient time.
Absolutely! Each course is completely accessible from a tablet, mobile or laptop, as long as you have a secure internet connection.
Upon completing the course, you can order your certificate of achievement as proof of your new skill. You can also explore our websites to check out other courses as well. If you’re interested in becoming a professional of SEO marketing , we recommend you join our Mastering the Art of SEO: First Page of Google SEO Strategies course.
After successfully passing the MCQ exam, you can order the CPD-accredited Master Content Marketing : the Ultimate Guide certificate.
No prior knowledge is essential for this course, making it ideal for beginners. However, a positive attitude toward learning is always beneficial.
