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Entrepreneurs who are interested in shaping their digital advertising and marketing strategies, join our Digital Advertising and Marketing 201: Top Topic & Trends course. This comprehensive course covers essential concepts to help you increase your revenue from ad inventory, waterfall and header bidding, mobile marketing, and programmatic advertising. Our expert instructor will provide you with practical examples of ad-tech platforms to help you improve your online visibility and target your desired audience.
What you will learn from this course?
- Gain comprehensive knowledge about digital advertising and marketing
- Understand the core competencies and principles of digital advertising and marketing
- Explore the various areas of digital advertising and marketing
- Know how to apply the skills you acquired from this course in a real-life context
- Become a confident and expert digital marketer
Digital Advertising and Marketing 201: Top Topic & Trends Course
Master the skills you need to propel your career forward in digital advertising and marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital advertising and marketing course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital advertising and marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.
This comprehensive course will teach you the theory of effective digital advertising and marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital advertising and marketing industry. Youโll gain a solid understanding of the core competencies required to drive a successful career in digital advertising and marketing. This course is designed by industry experts, so you’ll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital advertising and marketing.
Enrol in this digital advertising and marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.
Who is this Course for?
This comprehensive digital advertising and marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital advertising and marketing can also take this course.
Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.
Entry Requirements
This digital advertising and marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.
Assessment
This digital advertising and marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.
Recognised Accreditation
CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
Course Curriculum
Introduction
Programmatic Advertising Explained โ Intermediate Digital Marketing Skillset
RTB (Real Time Bidding) Explained โ Intermediate Digital Marketing Skillset
Traditional Waterfalls โ Advance Level Digital Marketing Skillset
Header Bidding โ How Publishers Increase Revenue From Their Ad Inventory
Header Bidding in Mobile โ Advance Level Digital Marketing Skillset โ Publishers
SDKs (Standard Development Kit) โ Mobile Marketing Must-haves
Mobile Trends โ Understand the Grow of Mobile in Digital Marketing Efforts
Ad Verification โ MOAT/IAS/Double Verify and Other Ad-Tech Platforms
Bots & Fraud โ Identify and Prevent Fraud in Digital Marketing and Advertising
Ad Viewability โ How to Identify When a Real Human Sees Your Ad
Ads.txt โ A New Way to Identify and Prevent Fraud
Types of Data Advertisers Collect โ Google/Amazon/Facebook & Others
Laws & Privacy Concerns Around Data
Data Management Platforms & How Advertisers Use Them
Googleโs EBDA & Amazonโs TAM โ The Future of Digital Advertising & Marketing
Thank You for Taking the Course!
- Individual
- Business
Course info
Duration
Accredited by
Tutor Support
Course Access
110 Minutes
CPD UK & QLS
Included
1 Year
0121 295 1244Course Review
FAQs
CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.
Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards.
For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.
Yes, you can pay via Invoice or Purchase Order, please contact us at [email protected] for invoice payment.
Yes, you can pay via instalments at checkout.
No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learnerโs ability to learn new things, diversify their skills, and expand their horizons.
After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via [email protected]
