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Discover the essential principles of digital marketing with our comprehensive course. Gain practical insights into defining clear objectives and setting actionable KPIs for your digital marketing initiatives. Join our course to elevate your digital marketing expertise from the comfort of your home.
What will you learn from this course?
- Gain comprehensive knowledge about marketing
- Understand the core competencies and principles of marketing
- Explore the various areas of marketing
- Know how to apply the skills you acquired from this course in a real-life context
- Become a confident and expert marketer
Fundamentals of Digital Marketing: Objectives and KPI-Setting Course
Master the skills you need to propel your career forward in marketing. This course will equip you with the essential knowledge and skillset that will make you a confident marketer and take your career to the next level. This comprehensive fundamental of digital marketing course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this fundamentals of digital marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.
This comprehensive course will teach you the theory of effective marketing practice and equip you with the essential skills, confidence and competence to assist you in the marketing industry. You’ll gain a solid understanding of the core competencies required to drive a successful career in marketing. This course is designed by industry experts, so you’ll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for marketer or for people who are aspiring to specialise in marketing.
Enrol in this fundamentals of digital marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.
Who is this Course for?
This comprehensive fundamentals of digital marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this marketing can also take this course.
Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.
Entry Requirements
This fundamentals of digital marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.
Assessment
This fundamentals of digital marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.
Recognised Accreditation
CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
Course Curriculum
Introduction
Assessment
Role of Marketing
4 Levers of Objectives
KPI: Volume Sales and Value Sales
Volum Share And Value Share
Volume Growth And Value Growth
Brand Growth and Category Growth
Profit
Summary of Basic KPIs
Introduction: Source of Growth
Penetration
Low Penetration and How to Increase
Consumption
Communication Objectives
Brand Equity Tracking
Creative Quality and Communication Awareness
Course info
Duration
Accredited by
Tutor Support
Course Access
60 Minutes
CPD UK & QLS
Included
1 Year
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CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.
Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards.
For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.
Yes, you can pay via Invoice or Purchase Order, please contact us at [email protected] for invoice payment.
Yes, you can pay via instalments at checkout.
No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner’s ability to learn new things, diversify their skills, and expand their horizons.
After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via [email protected]
