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Mastering SEO & PPC: Unleashing Wizardry in Keyword Research Strategies

Mastering SEO & PPC: Unleashing Wizardry in Keyword Research Strategies

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9 Hours 55 Minutes

CPD UK

Included

1 Year

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Accepted by thousands of bodies

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Start Anytime

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Job Opportunity

High Chances of Getting Hired After Course Completion

Embark on your digital marketing and e-commerce career with our Mastering SEO & PPC: Unleashing Wizardry in Keyword Research Strategies course. Learn to leverage keyword research to increase your website visibility on search engines with the help of an expert coach. Upon completion of this course, you will receive a CPD-accredited certificate. which will showcase your expertise and give you a competitive edge.

What you will learn from this course?

  • Get an introduction to keyword research to comprehend competitor keyword intent and search engines 
  • Learn why keyword research is significant for a resilient online presence and business growth 
  • Discover how SEO can help Google bots crawl and index your website with a custom segment strategy 
  • Grasp ideas about keyword match types and negative keyword strategies to ignite your content strategy 
  • Get an overview of AAF link keyword research techniques, which can provide extensive assistance with paid search for your e-commerce business 
  • Understand device targeting and location targeting for your Google ad campaign 
  • Know how you can track your Google ads conversion to enhance your target audience research to reach them effectively.

Mastering SEO & PPC: Unleashing Wizardry In Keyword Research Strategies Course

Are you interested in learning the magic of keyword research to learn about organic search that has a 14.6% conversion rate? Enrol in our Mastering SEO & PPC: Unleashing Wizardry in Keyword Research Strategies course and dive into the art of keyword research to uncover hidden techniques to optimise your campaign setup and bid strategies.

This course covers the fundamentals of keyword research to analyse the competition of organic search. You will learn how to navigate tools and techniques to tailor the long-tail and negative keywords. You will also gain AAF LINK methods for competitive analysis and landscape. As the course progresses, you will understand ads scheduling comprising unique ad groups and ads. By the end of this course, you will master YouTube campaigns and ad types, as well as bidding and budgeting settings.

Join this comprehensive course to gain practical skills and digital marketing insights to enhance your expertise in keyword research to enhance your SEO and PPC strategies.

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  • This course is highly efficient for those who want to strengthen their knowledge about keyword research through professional training
  • Digital Marketers and affiliate marketers can also take this course and optimise their expertise in keyword research for SEO and PPC with expert guidance
  • Anyone who wants to start their digital marketing journey by learning keyword research and rank their business website with SEO and PPC can enrol in this course
  • Any beginner who wants to grasp knowledge and skills regarding keyword research to master SEO and PPC techniques can join this comprehensive course

This Keyword Research Training course has no academic prerequisites and is open to students from all disciplines. You can access the course anytime and anywhere from any location. You will, however, need a laptop, desktop, tablet, or smartphone and a reliable internet connection.

This Keyword Research Certification course assesses learners through multiple-choice questions (MCQs). Upon completing the modules, learners must answer MCQs to complete the assessment procedure.

  • Through the MCQs, it is measured how much a learner can grasp from each section.
  • In the assessment, the pass mark is 60%.

Foundation of Keywords

  • Module 0 : Intro
  • Module 1 : Introduction to Keyword Research
  • Module 2 : Understanding Search Engines
  • Module 3 : Understanding keyword Intent
  • Module 4 : Fundamentals of Keyword Research

Keyword Research for Google Ads

  • 2.1 Keyword Research pt1
  • 2.2 Keyword Research pt2
  • 2.3 Keyword Research pt3
  • Module 2.4 : Custom Segment Research Strategy
  • Module 2.5 : Keyword Match Types

2.5 Interlude

  • 2.5 Interlude

3.5 Interlude

  • 3.5 Module 3.5 | Interlude

Keyword Research for SEO

  • Module 3 : AAF Link Keyword Research Techniques (Part-1)
  • Module 4 : AAF Link Keyword Research Techniques (Part-2)

Competitor Analysis

  • Part-8 : Why Competitive Landscape Analysis Matters
  • Part – 9.1 : Aaf Link Tools and Methods for Competitive Analysis
  • Part9.2 : Aaf Link Tools and Methods for Competitive Analysis.

Google Ads 101

  • 2.7 Device Targeting
  • 2.8 Ad Schedule
  • 2.9 Location Targeting
  • 3.0 Google Ads Conversion Tracking
  • 3.1 Campaign Set Up
  • Ad Groups And Ads
  • 5 YouTube Campaign & Ad Types
  • 6 Target Settings & How to Reach Your Audience
  • 7 Bidding & Budgeting Settings

SEO 101

  • 1 Module 1 : Understanding Search Engine Optimization
  • 2 Module 2 : Setting the Foundation
  • 5 Module 4 : On-Page SEO Optimization (Part-1)
  • 6 Module 4 : On-Page SEO Optimization (Part-2)
  • 7 Module 5 : Schema Markup
  • 8 Module 6 : Permalinks
  • 9 Module 7 : Best Practices for Website Speed
  • 10 Module 8 : How to Check Your Website Speed
  • 11 Module 9 : Optimize Your Images
  • 12 Module 10 : Enable Browser Caching
  • 13 Module 11 : Minify CSS, JavaScript, and HTML Resources
  • 13.5 Module 11.5 : Domain Authority
  • 14 Module 12 : RES Building High-Quality Backlinks | Guest Posting
  • 15 Module 13 : Stealing Your Competitors Backlinks (Part-1)
  • 16 Module 13 : Stealing Your Competitors Backlinks (Part-2)
  • 17 Module 14 : Forums Backlink Strategies
  • 18 Module 15 : Resource Page Backlink Strategies
  • 19 Module 16 : Broken Link Backlink Strategies
  • 20 Module 17 : Blog Commenting Backlink Strategies
  • 21 Module 18 : Social Profile Backlink Strategies
  • 22 Module 19 : Local Search Optimization (Part-1)
  • 23 Module 20 : Local Search Optimization (Part-2)
  • 24 Module 21 : Local Search Optimization (Part-3)
  • Module 7.5 : Google My Business Set Up (Part-1)
  • Module 7.5 : Google My Business Set Up (Part-2)
  • 8 Gmb Profile Tips
  • 9 GMB ADS
  • 9.75 GMB Hacks
  • 26 Module 23 : Resource Site Architecture and Sitemaps
  • 27 Module 24 : Google Search Console Setup
  • 28 Module 25 : Understanding Indexing and Crawling
  • 29 Module 26 : Understanding HTTPS & SSL
  • 30 Module 27 : Internal Links
  • 31 Module 28 : Set Up Google Analytics
  • 32 Module 29 : Understanding Google Analytics (Part-1)
  • 33 Module 30 : Understanding Google Analytics (Part-2)
  • 34 Module : Data-Driven SEO Strategy (Part-1)
  • 35 Module : Data-Driven SEO Strategy (Part-2)

CPD

CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.

Endorsed Certificate From Quality Licence Scheme

CPD UK And Accredited Certificate Of Achievement

On successful completion of this course, you will be eligible to order your CPD UK accredited certificate of achievement to demonstrate your new skills. The CPD accredited PDF certificate of achievement can be obtained free of cost, which is included in the course. There is an additional fee to get a printed copy certificate which is £25.

Course Success Stories

Course Price
Buy 1 Year Access

Lifetime All Courses Access

Give Your Name Give Your Email Give Your Phone
Mail was sent

Course info

Duration

Duration

Accredited by

Accredited by

Tutor Support

Tutor Support

Course Access

Course Access

9 Hours 55 Minutes

CPD UK

Included

1 Year

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Course Review

FAQs

Conducting keyword research can be very helpful in improving your website analytics. This will provide you with valuable insights into the keywords people use to find your website. By optimising these keywords for your website, you can improve its overall performance. Keyword research is an integral component of any effective SEO strategy.

To improve your return on investment (ROI) through search engine optimization (SEO) and pay-per-click (PPC) advertising, you can follow a few steps, such as analysing user behaviour to identify high-performing pages., then using top-performing PPC ads to inform your organic content strategy, increasing brand awareness in search engine results pages (SERPs), testing different regions and local markets to see how your keywords perform and using PPC remarketing to target past visitors and encourage them to return to your site.

When it comes to selecting the appropriate keywords for your PPC campaigns, there are certain crucial steps you can take. These include exploring your search terms, comparing costs, deciding whether to target timely or evergreen keywords, concentrating on long-tail keywords, aiming for high-volume, low-competition keywords, using negative keywords, monitoring your expenses, and measuring your ROI.

Absolutely! You will be able to develop your own keyword strategies for SEO and PPC once you've completed this course. Our program aims to help you recognise your potential skills by providing professional guidance and training from experienced instructors. They will offer valuable industry insights to help you quickly rank your page on Google, establish a network ,and make connections on digital platforms, thus enabling you to build a successful career.

The course is typically delivered online through our Study Plex's learning platform, where you can access all the course materials and assignments at your own pace.

After successfully registering for the course, you will receive an email regarding your login details, allowing access to your online training course within the next 24 hours.

You will receive an email with your login details upon successfully enrolling for a course. Kindly check your inbox or junk folder and spam folder, or you can contact our award-winning customer support team via [email protected].

You can gift any of our courses to your friends or dearest ones. After purchasing any course as a gift, kindly provide the learner's details via [email protected], and then we will send your gift to the learner with the login details of the course.

Definitely, you can enrol for this self-paced online video training course. Once you purchase the course, you will receive your login details via email. As you will receive lifetime access to the login portal, you can complete your course at your convenient time.

Absolutely! Each course is completely accessible from a tablet, mobile or laptop, as long as you have a secure internet connection.

Upon completing the course, you can order your certificate of achievement as proof of your new skill. You can also explore our websites to check out other courses as well. If you’re interested in mastering techniques of lead generation, we recommend you join our Craft, Capture, Convert: Mastering Lead Generation Wizardry course.

After successfully passing the MCQ exam, you can order the CPD-accreditedMastering SEO & PPC: Unleashing Wizardry in Keyword Research Strategies course certificate.

No prior knowledge is essential for this course, making it ideal for beginners. However, a positive attitude toward learning is always beneficial.