3 Instalment Plan on checkout
You have the option to choose from four easy instalment plans.
Free Certificate
Free CPD UK & IPHM Accredited PDF Certificate with Transcript
14 Days Money Back Guarantee
Hassle-free guarantee on purchase, ensuring quality & your peace of mind.
Fast Track
Recognised Certification
Quality Guarantee
Online Learning
Our Google Ads Masterclass course can be the perfect way to kickstart your career as a Google Ads Manager. It covers advanced concepts and offers practical demonstrations by a professional Google Ads manager. Completing this course can expand your career opportunities and improve your chances of success as a freelancer or in a job role.
What you will learn from this course?
- Get an introduction to the Google Ads and its basics
- Learn how to create and setup up your first Google Ads account, setting and configuring languages, finding your daily reports, use Google’s default bid strategy, extensions, Ads rotation and scheduling setting, etc
- Learn about Google Ads campaign types
- Know how to create a Google Ads campaign
- Explore Ad structure ideas and and creating your first Ad group in Google Ads
- Learn audience targeting tactics for refining your PPC targeting to leverage budget
- Get practical ideas about dynamic of the Adwords Auction
- Learn smart use of remarketing lists or search ads and combining in-market segments with remarketing approach
- Understand quality score, conversion rate, and Ads rank
Google Ads Masterclass Course
This Google Adwords course can be your ultimate path for starting your career as a Google Ads Manager. You will be guided through the vast knowledge of advanced concepts such as setting up Google Ads account and its configurations, Google ads campaign and its types, Ad structure, PPC targeting, Adwords auction, remarketing approach and so on. You will get your practical demonstration with a professional Google Ads manager so that you can learn how to be an expert and start your Google Ads career journey.
- Introduction to Google Ads and how it works
- Re-marketing strategies Google Ads
- Promotional and advertising options with Google Ads
- Career aspects of Google Ads manager
- Freelancing or other job opportunities with Google Ads
Who is this Course for?
- This course is favourable for those who want to develop a career in Google Ads marketing
- This course is open to those individuals who want to grow a healthy and profitable career as a freelancer or a Google Ads manager
- This course is highly impactful for anyone who want to learn advanced tactics of Google Ads to work for other companies
- This course is also for those who want to start their own business or website and want to learn digital advertising to promote their products or services
- Individuals who have keen interest in digital marketing and want to learn about Google Ads can join this course.
Entry Requirements
This Google Ads course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone and a reliable internet connection.
Assessment
This Certification in Google Adwords course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure.
- Through the MCQs, it is measured how much a learner can grasp from each section.
- In the assessment, the pass mark is 60%.
Advance Your Career
This Google Ads Certification course will provide you with significant opportunities to enter the relevant job market and select your desired career path. Additionally, by showcasing these skills on your resume, you will be able to develop your career, face more competitors in your chosen sector, and increase your level of competition.
If you are looking for an Advanced SEO Training Course enrol into our affordable and highly informative course, that will open your door towards a wide range of opportunities within your chosen sector.
Recognised Accreditation
CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
Course Curriculum
Welcome to Google Ads Masterclass!
how to Make the Most of This Course, Plus a Sneak Peak of What’s to Come!
Google Ads Formula Calculator
What is Google Ads?
Where do Google Ads Show Up?
Complimentary AdVenture Media Account Audit (exclusions apply)
Creating Your First Gooogle Ads Account
Understanding the Google Ads Account Hierarchy
Using Your Website Navigational Structure to Structure Your Google Ads Campaigns
Understanding Network Settings
Understanding Location Targeting
Configuring Location Targeting in Google Ads
Viewing Location Reports in Google Ads
Understanding Advanced Location Options
Setting and Configuring Languages
Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads
Finding Your Hourly Reports in the Google Ads Interface
Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit
Bidding Strategies: Target Search Page Location
Bidding Strategies: Target ROAS
Bidding Strategies: Target CPA
Bidding Strategies: Target Outranking Share
Bidding Strategies: Maximize Clicks
Bidding Strategies: Enhanced CPC Bidding
Bidding Strategies: Manual CPC Bidding
Introduction to Dynamic Search Ads!
Understanding Sitelink Extensions
Callout Extensions
Call Extensions
Structured Snippet Extensions
App Extensions
Message Extensions
Promotion Extensions
Price Extensions
Understanding Ad Rotation Settings
The Basics of Ad Scheduling
Understanding the Basics of Device Targeting
Understanding Campaign URL Options
Ad Group Structure Basics and Organization
Ad Group Structure Ideas
Creating Our First Ad Group in Google Ads
The Anatomy of Google Text Ads
Compliance in Google Text Ads
Requesting a Manual Review of Your Ads and Expediting the Process
Best Practices for Successful Text Ads
Real Life Case Ad Copy Case Study: Medical Equipment Company
The BJ Fogg Behavioral Model
Creating Our First Ad in Google Ads
Configuring Your Billing Details in Google Ads
Keyword Basics_ Keywords vs Queries
The Basics of Keyword Research
The Basics of Keyword Planning
The Basics of Keyword Organization
Understanding Keyword Match Types
Keyword Match Types: Broad Match Modified
Keyword Match Types: Broad Match Modified
Keyword Match Types: Phrase Match
Keyword Match Types: Exact Match
Keyword Match Types: Negative Match
Using the Search Term Report to Find Negative Keywords Part 1
Using the Search Term Report to Find Negative Keywords Part 2
Understanding Negative Keyword Lists
Traffic Sculpting: Negative Keywords at the Ad Group Level
Adding Negative Keywords at The Ad Group Level
Traffic Sculpting Using OPTMYZR
Keyword Research: Google Suggestions, Google Related Searches and Autocomplete
Using Additional Research Tools to Get Negative Keyword Ideas
Keyword Research: Using the Google Keyword Planner 1
Keyword Research: Using the Google Keyword Planner 2
Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner
Keyword Planning: The 6 Main Ways People Communicate With Search Engines
Keyword Planning: Understanding the Buyer Funnel
Keyword Planning: What Keywords Can Teach Us About Buying Intent
Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates
Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors
Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates
Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes
Keyword Organization: Formatting Keywords in Excel
Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure
Keyword Organization: Using Mergewords to Generate Keyword Lists
Keyword Bidding Basics: Setting Your Initial Max CPC Bids
Account Structure_ How To Create A New Ad Group Within Your Campaign
Importing Your Keyword Lists From Excel Into Your New Ad Group
Creating Multiple, Relevant Ads For Your New Ad Groups
How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign
Introduction To The AdWords Auction
Understanding Quality Score: Click Through Rate And Ad Relevancy
Understanding Quality Score: Landing Page Quality
Understanding Ad Rank and How It Is Calculated
When You Could Ignore Low Quality Scores (and when you can’t!)
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)
Navigating The AdWords Dashboard
How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
Editing The Essential Campaign Settings
How To Create New Campaigns That Will Improve Your Results
How ToUse Your Website To Make The Best Campaigns Possible
How To Set Up Powerful Custom Schedules For Your Campaigns
Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules
Understanding Negative Keywords In-Depth
Using Broad, Phrase and Exact Match With Your Negative Keywords
Adding and Removing Negative Keywords and Negative Keyword Lists
Introduction To Ad Extensions
The Benefits Of Using Ad Extensions
Different Types Of Ad Extensions and Best Practices
Adding Sitelink Extensions
Configuring Your Sitelink Extensions For The Best Results
Adding Callout Extensions And Phone Extensions
The 5 Primary Forms Of Remarketing
Realizing The Benefits And Importance Of Remarketing
How To Create And Add Your Remarketing Tag
Creating Your First Remarketing Audience
Configuring Your Remarketing Campaign Settings
Understanding The Basics Of Conversion Tracking
Exploring The Different Conversion Actions Visitors Take On Your Site
Setting Up Conversion Tracking For Form Submissions
Generating And Installing Your Conversion Tracking Tag
Understanding The Basics Of Phone Call Tracking
Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data
Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction
How To Mathematically Calculate ROI and ROAS
Calculating Max CPC Bids From Your Conversion Rate And Conversion Value
Calculating Profitable Keyword Bids Based On Revenue Per Click
Introduction To AdWords Scripts – What Are Scripts
Bidding To Average Position AdWords Script Part 1
Bidding To Average Position AdWords Script Part 2
Conclusion
Part 1. Understanding Search Queries and What We Learn From Searcher Languagage
Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords
Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads
Course info
Duration
Accredited by
Tutor Support
Course Access
1481 Minutes
CPD UK & QLS
Included
1 Year
Course Reviews
Verified
High quality resources.
I wanted to be a Google Ads manager for so long after my graduation but didn't have any prior skills. Then I found Studyplex's certification in Google Adwords course which shed light on my career. This course had high quality resources and the practical sessions with the tutor was comprehensible since he demonstrated. Later I secured a job in an advertising company due to the CPD UK and IPHM certificate.
Francesca Dixon | Sep 05, 2023
Verified
High quality course.
StudyPlex’s Adwords course really helped me to start my career as a Google Ads manager. That course was really comprehensive to learn and the resources were of high quality. The tutor demonstrated with real examples so I understood more clearly and equipped the knowledge fast.
Zak Giles | Oct 19, 2023
Verified
Highly recommended.
I am an SEO expert and wanted to gain more clients with an extra qualification. That’s why I joined StudyPlex’s Google Ad specialist certification course which was a great highlight for my new education. I learned advanced concepts with profound training from the tutor who demonstrated pretty well. LaterI successfully started my freelancing Google Ads manager journey and now I even get work from international clients as well.Highly recommended.
Alfie Rose | Nov 15, 2023
Verified
Recommended for anyone.
I recommended StudyPlex’s Google Ads training course to everyone who want to kick start their career immediately. I am an executive in a renowned company thanks to the extra qualification I earned from StudyPlex.That course really helped me to develop my marketing skills expertly along with the live sessions with the professional tutor..
Hayden Wood | Dec 08, 2023
Verified
Highly recommended.
I found StudyPlex’s Adwords learning course really beneficial for people like me who wanted to start their freelancing career and rise in the market. That course really helped me with essential and comprehensive conceptual knowledge. The practical demonstration that the expert showed really helped me to practise on my own and become an expert.Now I am a qualified Google Ads manager in the freelance market.Highly recommended.
Sofia Brooks | Dec 26, 2023
Verified
Very insightful!
I wanted to work in a renowned company since it was the beginning of my career and get recruited immediately. In need of an extra qualification, I joined StudyPlex’s online Google Ads masterclass course that educated me on another level with professional training. Due to the practical hands-on experience and my effort , I gained the qualification with the CPD UK and IPHM certificate that brought a lot of job opportunities.
Zara Curtis | Jan 05, 2024
FAQs
Google Ads Masterclass is an online program focusing on advanced tactics, strategies, and experiments to build you as a Google Ads specialist.
You can take essential Google Ads training or Google Ada lessons or watch video tutorials on how to use it.
Google Ads certification shows the credibility that Google takes you as an expert in online advertising.
If you learn how to run Google Ads, you can list your services on freelancing platforms or run Google Ads for other companies. Either way, you can start earning money.
The entry level positions pay for a Google Ads job £25,250 per year while most experienced workers make up to £40,000 per year on average.
You can learn Google Ads for free by watching video tutorials, or if you need further education, you can sign up for an online course.
You need a valid Google Adsense account to sign up for Ad Manager. If you don't have one, then create a new Google Adsense account now .
After successfully registering for the course, you will receive an email regarding your login details, allowing you access to your online training course.
Upon successfully enrolling for a course, you will receive an email with your login details. Kindly check your inbox/junk folder and spam folder, or you can contact our award-winning customer support team via [email protected].
Sure, you can gift any of our courses to your friends or dearest ones. After purchasing any course as a gift, kindly provide the learner’s details via [email protected], and then we will send your gift to the learner with the login details of the course.
Definitely, you can enrol for this self-paced online video training course. Once you purchase the course, you will receive your login details via email. As you will have lifetime access to the login portal, hence you can complete your course at your convenient time.
Our online courses come with lifetime access with no time limit for completion. Each course is fully accessible from a tablet, mobile or laptop, as long as there is a secure internet connection.
Upon successfully completing the course, you can order your certificate of achievement as proof of your new skill.
After successfully passing the MCQ exam, you will be eligible to order the Digital Media Marketing Certificate by the Quality Licence Scheme.
No prior knowledge is necessary for the course, making it ideal for beginners. However, a positive attitude toward learning is always a plus.