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Google Ads Diploma

Google Ads Diploma

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Course Price
Buy 1 Year Access

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Course info

Duration

Duration

Accredited by

Accredited by

Tutor Support

Tutor Support

Course Access

Course Access

24 Hours 41 Minutes

CPD UK & QLS

Included

1 Year

Quality Guarantee

Quality Guarantee

Promising training excellence, satisfaction gurantee

Accredited by

Accredited by

CPD UK & Quality License Scheme

Tutor Support

Tutor Support

Unlimited support via email, till you complete the course

Recognised Certification

Recognised Certification

Accepted by thousands of bodies

Start Anytime

Start Anytime

Till you complete your exam

Job Opportunity

Job Opportunity

High Chances of Getting Hired After Course Completion

What you will learn from this course?

  • Gain comprehensive knowledge about Google Ads
  • Understand the core competencies and principles of Google Ads
  • Explore the various areas of Google Ads
  • Know how to apply the skills you acquired from this course in a real-life context
  • Become a confident and expert paid media marketer

Google Ads Diploma Course

Master the skills you need to propel your career forward in google ads. This course will equip you with the essential knowledge and skillset that will make you a confident paid media marketer and take your career to the next level. This comprehensive google ads course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this google ads course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.

This comprehensive course will teach you the theory of effective google ads practice and equip you with the essential skills, confidence and competence to assist you in the google ads industry. You’ll gain a solid understanding of the core competencies required to drive a successful career in google ads. This course is designed by industry experts, so you’ll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for paid media marketer or for people who are aspiring to specialise in google ads.

Enrol in this google ads course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.

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This comprehensive google ads course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this google ads can also take this course.

Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.

This google ads course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.

This google ads course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.

Introduction to Google Ads

  • Welcome to Google Ads Masterclass!
  • ow to Make the Most of This Course, Plus a Sneak Peak of What’s to Come!
  • Google Ads Formula Calculator
  • What is Google Ads?
  • Where do Google Ads Show Up?
  • Complimentary AdVenture Media Account Audit (exclusions apply)

Creating And Setting Up Our First Google Ads Account

  • Creating Your First Gooogle Ads Account
  • Understanding the Google Ads Account Hierarchy
  • Using Your Website Navigational Structure to Structure Your Google Ads Campaigns
  • Understanding Network Settings
  • Understanding Location Targeting
  • Configuring Location Targeting in Google Ads
  • Viewing Location Reports in Google Ads
  • Understanding Advanced Location Options
  • Setting and Configuring Languages
  • Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads
  • Finding Your Hourly Reports in the Google Ads Interface
  • Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit
  • Bidding Strategies: Target Search Page Location
  • Bidding Strategies: Target ROAS
  • Bidding Strategies: Target CPA
  • Bidding Strategies: Target Outranking Share
  • Bidding Strategies: Maximize Clicks
  • Bidding Strategies: Enhanced CPC Bidding
  • Bidding Strategies: Manual CPC Bidding
  • Introduction to Dynamic Search Ads!
  • Understanding Sitelink Extensions
  • Callout Extensions
  • Call Extensions
  • Structured Snippet Extensions
  • App Extensions
  • Message Extensions
  • Promotion Extensions
  • Price Extensions
  • Understanding Ad Rotation Settings
  • The Basics of Ad Scheduling
  • Understanding the Basics of Device Targeting
  • Understanding Campaign URL Options

Structuring Your Ads Groups Like a Professional

  • Ad Group Structure Basics and Organization
  • Ad Group Structure Ideas
  • Creating Our First Ad Group in Google Ads

How To Write Killer Ads in Google ads!

  • The Anatomy of Google Text Ads
  • Compliance in Google Text Ads
  • Requesting a Manual Review of Your Ads and Expediting the Process
  • Best Practices for Successful Text Ads
  • Real Life Case Ad Copy Case Study: Medical Equipment Company
  • The BJ Fogg Behavioral Model
  • Creating Our First Ad in Google Ads

Setting Up Your Adwords Billing

  • Configuring Your Billing Details in Google Ads

Keywords In Depth – The Heartbeat Of Your Account

  • Keyword Basics_ Keywords vs Queries
  • The Basics of Keyword Research
  • The Basics of Keyword Planning
  • The Basics of Keyword Organization
  • Understanding Keyword Match Types
  • Keyword Match Types: Broad Match Modified
  • Keyword Match Types: Broad Match Modified
  • Keyword Match Types: Phrase Match
  • Keyword Match Types: Exact Match
  • Keyword Match Types: Negative Match
  • Using the Search Term Report to Find Negative Keywords Part 1
  • Using the Search Term Report to Find Negative Keywords Part 2
  • Understanding Negative Keyword Lists
  • Traffic Sculpting: Negative Keywords at the Ad Group Level
  • Adding Negative Keywords at The Ad Group Level
  • Traffic Sculpting Using OPTMYZR
  • Keyword Research: Google Suggestions, Google Related Searches and Autocomplete
  • Using Additional Research Tools to Get Negative Keyword Ideas
  • Keyword Research: Using the Google Keyword Planner 1
  • Keyword Research: Using the Google Keyword Planner 2
  • Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner
  • Keyword Planning: The 6 Main Ways People Communicate With Search Engines
  • Keyword Planning: Understanding the Buyer Funnel
  • Keyword Planning: What Keywords Can Teach Us About Buying Intent
  • Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates
  • Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors
  • Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates
  • Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes
  • Keyword Organization: Formatting Keywords in Excel
  • Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure
  • Keyword Organization: Using Mergewords to Generate Keyword Lists
  • Keyword Bidding Basics: Setting Your Initial Max CPC Bids

Account Structure – How to Structure Ad Groups Like a Pro

  • Account Structure_ How To Create A New Ad Group Within Your Campaign
  • Importing Your Keyword Lists From Excel Into Your New Ad Group
  • Creating Multiple, Relevant Ads For Your New Ad Groups
  • How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign

The Incredible Dynamics of The Adwords Auction

  • Introduction To The AdWords Auction
  • Understanding Quality Score: Click Through Rate And Ad Relevancy
  • Understanding Quality Score: Landing Page Quality
  • Understanding Ad Rank and How It Is Calculated
  • When You Could Ignore Low Quality Scores (and when you can’t!)
  • Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)
  • Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)
  • Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)

Expanding And Refining Your Campaigns

  • Navigating The AdWords Dashboard
  • How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
  • Editing The Essential Campaign Settings
  • How To Create New Campaigns That Will Improve Your Results
  • How ToUse Your Website To Make The Best Campaigns Possible
  • How To Set Up Powerful Custom Schedules For Your Campaigns
  • Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules

Negative Keywords – Your Greatest Ally

  • Understanding Negative Keywords In-Depth
  • Using Broad, Phrase and Exact Match With Your Negative Keywords
  • Adding and Removing Negative Keywords and Negative Keyword Lists

Making Your Ads Unstoppable With Multiple Ad Extensions

  • Introduction To Ad Extensions
  • The Benefits Of Using Ad Extensions
  • Different Types Of Ad Extensions and Best Practices
  • Adding Sitelink Extensions
  • Configuring Your Sitelink Extensions For The Best Results
  • Adding Callout Extensions And Phone Extensions

Remarking – Your Secret Weapon To Converting Like a Boss

  • The 5 Primary Forms Of Remarketing
  • Realizing The Benefits And Importance Of Remarketing
  • How To Create And Add Your Remarketing Tag
  • Creating Your First Remarketing Audience
  • Configuring Your Remarketing Campaign Settings

Keeping Track of Profits With Conversion Tracking

  • Understanding The Basics Of Conversion Tracking
  • Exploring The Different Conversion Actions Visitors Take On Your Site
  • Setting Up Conversion Tracking For Form Submissions
  • Generating And Installing Your Conversion Tracking Tag
  • Understanding The Basics Of Phone Call Tracking
  • Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data

Profitable Bidding Strategies

  • Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction
  • How To Mathematically Calculate ROI and ROAS
  • Calculating Max CPC Bids From Your Conversion Rate And Conversion Value
  • Calculating Profitable Keyword Bids Based On Revenue Per Click

Using Adwords Scripts to Enhance Performance And Increase Optimization Speed

  • Introduction To AdWords Scripts – What Are Scripts
  • Bidding To Average Position AdWords Script Part 1
  • Bidding To Average Position AdWords Script Part 2

Conclusion … Goodbye For Now!

  • Conclusion

CPD

CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.

QLS

The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

Endorsed Certificate From Quality Licence Scheme

CPD UK And Accredited Certificate Of Achievement

On successful completion of this course, you will be eligible to order your CPD UK accredited certificate of achievement to demonstrate your new skills. The CPD accredited PDF certificate of achievement can be obtained free of cost, which is included in the course. There is an additional fee to get a printed copy certificate which is £25.

CPD UK And Accredited Certificate Of Achievement

Endorsed Certificate From Quality Licence Scheme

On successful completion of the course assessment, you will be eligible to order the QLS Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. This will provide you with a competitive edge in your career add extra value to your CV. You can also share this certificate with prospective employers and your professional network which will help you to drive a successful career in your chosen industry. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.

Course Success Stories

Course Price
Buy 1 Year Access

Lifetime All Courses Access

Give Your Name Give Your Email Give Your Phone
Mail was sent

Course info

Duration

Duration

Accredited by

Accredited by

Tutor Support

Tutor Support

Course Access

Course Access

24 Hours 41 Minutes

CPD UK & QLS

Included

1 Year

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For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.

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