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What you will learn from this course?
- Gain comprehensive knowledge about Google Ads
- Understand the core competencies and principles of Google Ads
- Explore the various areas of Google Ads
- Know how to apply the skills you acquired from this course in a real-life context
- Become a confident and expert paid media marketer
Google Ads Diploma Course
Master the skills you need to propel your career forward in google ads. This course will equip you with the essential knowledge and skillset that will make you a confident paid media marketer and take your career to the next level. This comprehensive google ads course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this google ads course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.
This comprehensive course will teach you the theory of effective google ads practice and equip you with the essential skills, confidence and competence to assist you in the google ads industry. Youโll gain a solid understanding of the core competencies required to drive a successful career in google ads. This course is designed by industry experts, so you’ll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for paid media marketer or for people who are aspiring to specialise in google ads.
Enrol in this google ads course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.
Who is this Course for?
This comprehensive google ads course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this google ads can also take this course.
Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.
Entry Requirements
This google ads course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.
Assessment
This google ads course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.
Advance Your Career
This google ads course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume.
Recognised Accreditation
CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
Course Curriculum
Welcome to Google Ads Masterclass!
ow to Make the Most of This Course, Plus a Sneak Peak of Whatโs to Come!
Google Ads Formula Calculator
What is Google Ads?
Where do Google Ads Show Up?
Complimentary AdVenture Media Account Audit (exclusions apply)
Creating Your First Gooogle Ads Account
Understanding the Google Ads Account Hierarchy
Using Your Website Navigational Structure to Structure Your Google Ads Campaigns
Understanding Network Settings
Understanding Location Targeting
Configuring Location Targeting in Google Ads
Viewing Location Reports in Google Ads
Understanding Advanced Location Options
Setting and Configuring Languages
Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads
Finding Your Hourly Reports in the Google Ads Interface
Using Googleโs Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit
Bidding Strategies: Target Search Page Location
Bidding Strategies: Target ROAS
Bidding Strategies: Target CPA
Bidding Strategies: Target Outranking Share
Bidding Strategies: Maximize Clicks
Bidding Strategies: Enhanced CPC Bidding
Bidding Strategies: Manual CPC Bidding
Introduction to Dynamic Search Ads!
Understanding Sitelink Extensions
Callout Extensions
Call Extensions
Structured Snippet Extensions
App Extensions
Message Extensions
Promotion Extensions
Price Extensions
Understanding Ad Rotation Settings
The Basics of Ad Scheduling
Understanding the Basics of Device Targeting
Understanding Campaign URL Options
Ad Group Structure Basics and Organization
Ad Group Structure Ideas
Creating Our First Ad Group in Google Ads
The Anatomy of Google Text Ads
Compliance in Google Text Ads
Requesting a Manual Review of Your Ads and Expediting the Process
Best Practices for Successful Text Ads
Real Life Case Ad Copy Case Study: Medical Equipment Company
The BJ Fogg Behavioral Model
Creating Our First Ad in Google Ads
Configuring Your Billing Details in Google Ads
Keyword Basics_ Keywords vs Queries
The Basics of Keyword Research
The Basics of Keyword Planning
The Basics of Keyword Organization
Understanding Keyword Match Types
Keyword Match Types: Broad Match Modified
Keyword Match Types: Broad Match Modified
Keyword Match Types: Phrase Match
Keyword Match Types: Exact Match
Keyword Match Types: Negative Match
Using the Search Term Report to Find Negative Keywords Part 1
Using the Search Term Report to Find Negative Keywords Part 2
Understanding Negative Keyword Lists
Traffic Sculpting: Negative Keywords at the Ad Group Level
Adding Negative Keywords at The Ad Group Level
Traffic Sculpting Using OPTMYZR
Keyword Research: Google Suggestions, Google Related Searches and Autocomplete
Using Additional Research Tools to Get Negative Keyword Ideas
Keyword Research: Using the Google Keyword Planner 1
Keyword Research: Using the Google Keyword Planner 2
Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner
Keyword Planning: The 6 Main Ways People Communicate With Search Engines
Keyword Planning: Understanding the Buyer Funnel
Keyword Planning: What Keywords Can Teach Us About Buying Intent
Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates
Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors
Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates
Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes
Keyword Organization: Formatting Keywords in Excel
Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure
Keyword Organization: Using Mergewords to Generate Keyword Lists
Keyword Bidding Basics: Setting Your Initial Max CPC Bids
Account Structure_ How To Create A New Ad Group Within Your Campaign
Importing Your Keyword Lists From Excel Into Your New Ad Group
Creating Multiple, Relevant Ads For Your New Ad Groups
How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign
Introduction To The AdWords Auction
Understanding Quality Score: Click Through Rate And Ad Relevancy
Understanding Quality Score: Landing Page Quality
Understanding Ad Rank and How It Is Calculated
When You Could Ignore Low Quality Scores (and when you canโt!)
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)
Navigating The AdWords Dashboard
How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
Editing The Essential Campaign Settings
How To Create New Campaigns That Will Improve Your Results
How ToUse Your Website To Make The Best Campaigns Possible
How To Set Up Powerful Custom Schedules For Your Campaigns
Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules
Understanding Negative Keywords In-Depth
Using Broad, Phrase and Exact Match With Your Negative Keywords
Adding and Removing Negative Keywords and Negative Keyword Lists
Introduction To Ad Extensions
The Benefits Of Using Ad Extensions
Different Types Of Ad Extensions and Best Practices
Adding Sitelink Extensions
Configuring Your Sitelink Extensions For The Best Results
Adding Callout Extensions And Phone Extensions
The 5 Primary Forms Of Remarketing
Realizing The Benefits And Importance Of Remarketing
How To Create And Add Your Remarketing Tag
Creating Your First Remarketing Audience
Configuring Your Remarketing Campaign Settings
Understanding The Basics Of Conversion Tracking
Exploring The Different Conversion Actions Visitors Take On Your Site
Setting Up Conversion Tracking For Form Submissions
Generating And Installing Your Conversion Tracking Tag
Understanding The Basics Of Phone Call Tracking
Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data
Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction
How To Mathematically Calculate ROI and ROAS
Calculating Max CPC Bids From Your Conversion Rate And Conversion Value
Calculating Profitable Keyword Bids Based On Revenue Per Click
Introduction To AdWords Scripts โ What Are Scripts
Bidding To Average Position AdWords Script Part 1
Bidding To Average Position AdWords Script Part 2
Conclusion
Course info
Duration
Accredited by
Tutor Support
Course Access
1481 Minutes
CPD UK & QLS
Included
1 Year
0121 295 1244
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