Digital Advertising and Marketing 301: Professional Course

This comprehensive digital advertising and marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital advertising and marketing can also take this course.

Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.

This digital advertising and marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.

This digital advertising and marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.

Introduction

• Introduction to Digital Advertising & Marketing 301 – I’m Your Host!

Location Targeting – IP, Wifi, Cell Tower, GPS and How to Detect Fraudulent Data

• Location Targeting Part 1 – How it Works, IP, Wifi, & Cell Tower Targeting
• Location Targeting Part 2 – GPS Targeting, + How to Find Lat/Longs on Google
• Location Targeting Part 3 – Location Tech Companies & Fraud Detection/Prevention

Beacons – Beacon Target in Digital Marketing. Super Targeted location Data

• Beacons – Beacon Target in Digital Marketing, Super Targeted Location Data

Retargeting – Retargeting In Digital Marketing & Live Examples

• Retargeting – How Advertisers run Digital Retargeting Advertising Campaigns

Bid Requests & CPM Breakdown

• Bid Request/Bid Response – The RTB Buying Process Explained
• Cost Break Down – How is a Final CPM Calculated

Research – Publisher, Competitor Spend, Trends, and Social Media Listening

• Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & More
• Research: Competitor & Spend Information, Find Where Competitors are Spending
• Research: Trends, eMarketer, Google Keywords, AdWeek/AdAge/Digiday

Platform Demos : Running Facebook Ads, DSP Use. SSP Use & More

• Setting a Facebook Brand Page to Use for Facebook Ad Campaign
• Social Media Marketing: Creating a Paid Facebook Advertising Campaign
• DSP Demo Part 1 – Setting Up a Campaign in a Demand Side Platform
• DSP Demo Part 2 – Uploading Creative & Custom Audiences
• SSP Demo Part 1 – How to work with an SSP and Getting Setup
• SSP Demo Part 2 – Setting Up a Mediation Group in Google’s AdMob
• Mobile Banner Ad Best Practices – A Quick Guide from AdMob

Contract Negotiations – Who’s Involved in The Process and T&Cs

• Contract Negotiations – How to Review and Execute a Digital Media IO

AdBlocking – This History of AdBlocking ,Trends, and Industry Response

• AdBlocking – This history of AdBlocking, Trends, and Industry Response

Social Listening

• Social Listening Part 1 – How to Find Out What People Say About Your Brand
• Social Listening Part 2 – Post-Campaign Results & Social Media War Rooms

Interviews With Industry Experts

• Interview Setup – What to Expect From Our Industry Experts
• Kat Earls – Industry Insights Lead at Google / Former Head of Strategy JWT-SF