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Digital Advertising and Marketing 301: Professional Course

Digital Advertising and Marketing 301: Professional Course

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Are you ready to take your digital advertising and marketing skills to the next level? Enrol in the Digital Advertising and Marketing 301 course now and unlock your potential! This course will teach you the most effective techniques, including retargeting bidding requests and contract negotiations, to take your advertising game plan to the next level. Whether you are a beginner or an aspiring professional, this course will equip you with the necessary skills to succeed in the industry. Don't miss out this opportunity and join us NOW!

What you will learn from this course?

  • Gain comprehensive knowledge about digital advertising and marketing
  • Understand the core competencies and principles of digital advertising and marketing
  • Explore the various areas of digital advertising and marketing
  • Know how to apply the skills you acquired from this course in a real-life context
  • Become a confident and expert digital marketer

Digital Advertising and Marketing 301: Professional Course

Master the skills you need to propel your career forward in digital advertising and marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital advertising and marketing course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital advertising and marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.

This comprehensive course will teach you the theory of effective digital advertising and marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital advertising and marketing industry. You’ll gain a solid understanding of the core competencies required to drive a successful career in digital advertising and marketing. This course is designed by industry experts, so you’ll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital advertising and marketing.

Enrol in this digital advertising and marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.

Who is this Course for?

This comprehensive digital advertising and marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital advertising and marketing can also take this course.

Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.

Entry Requirements

This digital advertising and marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.

Assessment

This digital advertising and marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.

Advance Your Career

This UX design course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume.

Recognised Accreditation

 

CPD

CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.

QLS

The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

Course Curriculum

Introduction

Introduction to Digital Advertising & Marketing 301 – I’m Your Host!

Location Targeting - IP, Wifi, Cell Tower, GPS and How to Detect Fraudulent Data

Location Targeting Part 1 – How it Works, IP, Wifi, & Cell Tower Targeting

Location Targeting Part 2 – GPS Targeting, + How to Find Lat/Longs on Google

Location Targeting Part 3 – Location Tech Companies & Fraud Detection/Prevention

Beacons - Beacon Target in Digital Marketing. Super Targeted location Data

Beacons – Beacon Target in Digital Marketing, Super Targeted Location Data

Retargeting - Retargeting In Digital Marketing & Live Examples

Retargeting – How Advertisers run Digital Retargeting Advertising Campaigns

Bid Requests & CPM Breakdown

Bid Request/Bid Response – The RTB Buying Process Explained

Cost Break Down – How is a Final CPM Calculated

Research - Publisher, Competitor Spend, Trends, and Social Media Listening

Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & More

Research: Competitor & Spend Information, Find Where Competitors are Spending

Research: Trends, eMarketer, Google Keywords, AdWeek/AdAge/Digiday

Platform Demos : Running Facebook Ads, DSP Use. SSP Use & More

Setting a Facebook Brand Page to Use for Facebook Ad Campaign

Social Media Marketing: Creating a Paid Facebook Advertising Campaign

DSP Demo Part 1 – Setting Up a Campaign in a Demand Side Platform

DSP Demo Part 2 – Uploading Creative & Custom Audiences

SSP Demo Part 1 – How to work with an SSP and Getting Setup

SSP Demo Part 2 – Setting Up a Mediation Group in Google’s AdMob

Mobile Banner Ad Best Practices – A Quick Guide from AdMob

Contract Negotiations - Who's Involved in The Process and T&Cs

Contract Negotiations – How to Review and Execute a Digital Media IO

AdBlocking - This History of AdBlocking ,Trends, and Industry Response

AdBlocking – This history of AdBlocking, Trends, and Industry Response

Social Listening

Social Listening Part 1 – How to Find Out What People Say About Your Brand

Social Listening Part 2 – Post-Campaign Results & Social Media War Rooms

Interviews With Industry Experts

Interview Setup – What to Expect From Our Industry Experts

Kat Earls – Industry Insights Lead at Google / Former Head of Strategy JWT-SF

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  • Business
Buy 1 Year Access

Lifetime All Courses Access

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£449.85
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Course info

Duration

Duration

Accredited by

Accredited by

Tutor Support

Tutor Support

Course Access

Course Access

260 Minutes

CPD UK & QLS

Included

1 Year

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FAQs

CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.

Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards.

For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.

Yes, you can pay via Invoice or Purchase Order, please contact us at [email protected] for invoice payment.

Yes, you can pay via instalments at checkout.

No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner’s ability to learn new things, diversify their skills, and expand their horizons.

After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via [email protected]