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Overview
Are you looking to begin your career or want to gain more advanced skills? Then this course will help you get one step closer to your professional aspirations and develop your skills and knowledge for a rewarding career.
So, what you are waiting for? Enrol today and expand your knowledge with Study Plex. Up to 80% OFF, offer expires soon!
Recognised Accreditation
This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.
What is CPD?
Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements.
Benefits of CPD
- Improve your employment prospects
- Boost your job satisfaction
- Promotes career advancement
- Enhances your CV
- Provides you with a competitive edge in the job market
- Demonstrate your dedication
- Showcases your professional capabilities
What is IPHM?
The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill.
Benefits of IPHM
- It will help you establish a positive reputation in your chosen field
- You can join a network and community of successful therapists that are dedicated to providing excellent care to their client
- You can flaunt this accreditation in your CV
- It is a worldwide recognised accreditation
What is Quality Licence Scheme?
This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
Benefits of Quality License Scheme
- Certificate is valuable
- Provides a competitive edge in your career
- It will make your CV stand out
Course Curriculum
| Introduction | |||
| Introduction to Digital Advertising & Marketing 301 – I’m Your Host! | 00:02:00 | ||
| Location Targeting - IP, Wifi, Cell Tower, GPS and How to Detect Fraudulent Data | |||
| Location Targeting Part 1 – How it Works, IP, Wifi, & Cell Tower Targeting | 00:08:00 | ||
| Location Targeting Part 2 – GPS Targeting, + How to Find Lat/Longs on Google | 00:06:00 | ||
| Location Targeting Part 3 – Location Tech Companies & Fraud Detection/Prevention | 00:06:00 | ||
| Beacons - Beacon Target in Digital Marketing. Super Targeted location Data | |||
| Beacons – Beacon Target in Digital Marketing, Super Targeted Location Data | 00:05:00 | ||
| Retargeting - Retargeting In Digital Marketing & Live Examples | |||
| Retargeting – How Advertisers run Digital Retargeting Advertising Campaigns | 00:06:00 | ||
| Bid Requests & CPM Breakdown | |||
| Bid Request/Bid Response – The RTB buying process explained | 00:11:00 | ||
| Cost Break Down – How is a Final CPM Calculated | 00:08:00 | ||
| Research - Publisher, Competitor Spend, Trends, and Social Media listening | |||
| Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & more | 00:14:00 | ||
| Research: Competitor & Spend Information, Find Where Competitors are Spending | 00:10:00 | ||
| Research: Trends, eMarketer, Google Keywords, AdWeek/AdAge/Digiday | 00:14:00 | ||
| Platform Demos : Running Facebook Ads, DSP Use. SSP Use & More | |||
| Setting a Facebook Brand Page to Use for Facebook Ad Campaign | 00:07:00 | ||
| Social Media Marketing: Creating a Paid Facebook Advertising Campaign | 00:00:00 | ||
| DSP Demo Part 1 – Setting Up a Campaign in a Demand Side Platform | 00:20:00 | ||
| DSP Demo Part 2 – Uploading Creative & Custom Audiences | 00:07:00 | ||
| SSP Demo Part 1 – How to work with an SSP and Getting Setup | 00:10:00 | ||
| SSP Demo Part 2 – Setting Up a Mediation Group in Google’s AdMob | 00:05:00 | ||
| Mobile Banner Ad Best Practices – A Quick Guide from AdMob | 00:03:00 | ||
| Contract Negotiations - Who's Involved in The Process and T&Cs | |||
| Contract Negotiations – How to Review and Execute a Digital Media IO | 00:14:00 | ||
| AdBlocking - This History of AdBlocking ,Trends, and Industry Response | |||
| AdBlocking – This history of AdBlocking, Trends, and Industry Response | 00:15:00 | ||
| Social Listening | |||
| Social Listening Part 1 – How to Find Out What People Say About Your Brand | 00:16:00 | ||
| Social Listening Part 2 – Post-Campaign Results & Social Media War Rooms | 00:06:00 | ||
| Interviews With Industry Experts | |||
| Interview Setup – What to Expect From Our Industry Experts | 00:01:00 | ||
| Kat Earls – Industry Insights Lead at Google / Former Head of Strategy JWT-SF | 00:36:00 | ||
| Obtain Your Certificate | |||
| Order Your Certificate of Achievement | 00:00:00 | ||
| Get Your Insurance Now | |||
| Get Your Insurance Now | 00:00:00 | ||
| Feedback | |||
| Feedback | 00:00:00 | ||
Frequently Asked Question(FAQ)
Overview
What you will learn from this course?
- Gain comprehensive knowledge about digital advertising and marketing
- Understand the core competencies and principles of digital advertising and marketing
- Explore the various areas of digital advertising and marketing
- Know how to apply the skills you acquired from this course in a real-life context
- Become a confident and expert digital marketer
Course Highlights
- Course Type: Self-paced online course
- Duration: 1 to 2 hours
- Tutor Support: Full tutor support is included
- Customer Support: 24/7 customer support is available
Digital Advertising and Marketing 301: Professional Course
Master the skills you need to propel your career forward in digital advertising and marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital advertising and marketing course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital advertising and marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective digital advertising and marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital advertising and marketing industry. You’ll gain a solid understanding of the core competencies required to drive a successful career in digital advertising and marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital advertising and marketing. Enrol in this digital advertising and marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.Who is this Course for?
This comprehensive digital advertising and marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital advertising and marketing can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.Entry Requirements
This digital advertising and marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.Assessment
This digital advertising and marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.Advance Your Career
This digital advertising and marketing course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume.Study Plex Subscription
Study plex also provides a subscription option that allows you unlimited access to more than 700+ CPD courses for learning. You only need to spend £79 to take advantage of this fantastic offer, and you'll get an unlimited subscription for a full year. Additionally, you can cancel your membership from your account at any time by getting in touch with our friendly and devoted customer care team. Visit our subscriptions page for more details if you're interested.Why you should train with Study Plex?
At Study Plex, you will have the chance to build social, technical and personal skills through a combination of extensive subjects tailored according to your interest. Along with receiving comprehensive knowledge and transferable skills, there are even more reasons o be involved with us, which include:- Incredible Customer Support: We offer active customer service in the form of live chat, which you can access 24/7
- Expert Tutor Support: You'll have access to our devoted and dedicated tutor support with all of our courses whenever you need it.
- Price Justified by Quality: We ensure that you will have the best experience possible for the price you are paying for the course.
- Money-back Guarantee: We provide a money-back guarantee if you are not satisfied with the course's quality. There is a 14-day time limit on this option (according to the terms and conditions).
- Instalment Facility: If your course costs more than £50, you can pay in three instalments using the instalment option.
- Satisfaction Guarantee: Our courses are designed to meet your demands and expectations by all means.
Recognised Accreditation
Recognised Accreditation
This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.
What is CPD?
Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements.
Benefits of CPD
- Improve your employment prospects
- Boost your job satisfaction
- Promotes career advancement
- Enhances your CV
- Provides you with a competitive edge in the job market
- Demonstrate your dedication
- Showcases your professional capabilities
What is IPHM?
The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill.
Benefits of IPHM
- It will help you establish a positive reputation in your chosen field
- You can join a network and community of successful therapists that are dedicated to providing excellent care to their client
- You can flaunt this accreditation in your CV
- It is a worldwide recognised accreditation
What is Quality Licence Scheme?
This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
Benefits of Quality License Scheme
- Certificate is valuable
- Provides a competitive edge in your career
- It will make your CV stand out
Course Curriculum
| Introduction | |||
| Introduction to Digital Advertising & Marketing 301 – I’m Your Host! | 00:02:00 | ||
| Location Targeting - IP, Wifi, Cell Tower, GPS and How to Detect Fraudulent Data | |||
| Location Targeting Part 1 – How it Works, IP, Wifi, & Cell Tower Targeting | 00:08:00 | ||
| Location Targeting Part 2 – GPS Targeting, + How to Find Lat/Longs on Google | 00:06:00 | ||
| Location Targeting Part 3 – Location Tech Companies & Fraud Detection/Prevention | 00:06:00 | ||
| Beacons - Beacon Target in Digital Marketing. Super Targeted location Data | |||
| Beacons – Beacon Target in Digital Marketing, Super Targeted Location Data | 00:05:00 | ||
| Retargeting - Retargeting In Digital Marketing & Live Examples | |||
| Retargeting – How Advertisers run Digital Retargeting Advertising Campaigns | 00:06:00 | ||
| Bid Requests & CPM Breakdown | |||
| Bid Request/Bid Response – The RTB buying process explained | 00:11:00 | ||
| Cost Break Down – How is a Final CPM Calculated | 00:08:00 | ||
| Research - Publisher, Competitor Spend, Trends, and Social Media listening | |||
| Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & more | 00:14:00 | ||
| Research: Competitor & Spend Information, Find Where Competitors are Spending | 00:10:00 | ||
| Research: Trends, eMarketer, Google Keywords, AdWeek/AdAge/Digiday | 00:14:00 | ||
| Platform Demos : Running Facebook Ads, DSP Use. SSP Use & More | |||
| Setting a Facebook Brand Page to Use for Facebook Ad Campaign | 00:07:00 | ||
| Social Media Marketing: Creating a Paid Facebook Advertising Campaign | 00:00:00 | ||
| DSP Demo Part 1 – Setting Up a Campaign in a Demand Side Platform | 00:20:00 | ||
| DSP Demo Part 2 – Uploading Creative & Custom Audiences | 00:07:00 | ||
| SSP Demo Part 1 – How to work with an SSP and Getting Setup | 00:10:00 | ||
| SSP Demo Part 2 – Setting Up a Mediation Group in Google’s AdMob | 00:05:00 | ||
| Mobile Banner Ad Best Practices – A Quick Guide from AdMob | 00:03:00 | ||
| Contract Negotiations - Who's Involved in The Process and T&Cs | |||
| Contract Negotiations – How to Review and Execute a Digital Media IO | 00:14:00 | ||
| AdBlocking - This History of AdBlocking ,Trends, and Industry Response | |||
| AdBlocking – This history of AdBlocking, Trends, and Industry Response | 00:15:00 | ||
| Social Listening | |||
| Social Listening Part 1 – How to Find Out What People Say About Your Brand | 00:16:00 | ||
| Social Listening Part 2 – Post-Campaign Results & Social Media War Rooms | 00:06:00 | ||
| Interviews With Industry Experts | |||
| Interview Setup – What to Expect From Our Industry Experts | 00:01:00 | ||
| Kat Earls – Industry Insights Lead at Google / Former Head of Strategy JWT-SF | 00:36:00 | ||
| Obtain Your Certificate | |||
| Order Your Certificate of Achievement | 00:00:00 | ||
| Get Your Insurance Now | |||
| Get Your Insurance Now | 00:00:00 | ||
| Feedback | |||
| Feedback | 00:00:00 | ||
Valuable Feedback From Student
HK
Henry Kon
I really enjoyed this class and the format it was presented in. For me, I learn and retain much more through an online class
JF
JP Ferreira
I done the Yellow Belt Six Sigma and the How to Change an Organisations Culture course. The course and support were exceptional.
CA
Chris Allan
Really quick response to all my questions/queries and resolved an issue for me, quick, informative and really polite.
Frequently Asked Question(FAQ)
Course Fee
£19.99
84% OFF