Trusted by 2M learners
24/7 online training
Money back guarantee
Fully accredited courses
Edexcel & NCFE Accredited
Ofqual Regulated
Step by Step Guideline
Interactive Video Training
Recognised Certificate
Tutor Support
Are you looking to begin your career or want to gain more advanced skills? Then this course will help you get one step closer to your professional aspirations and develop your skills and knowledge for a rewarding career.
So, what you are waiting for? Enrol today and expand your knowledge with Study Plex. Up to 80% OFF, offer expires soon!
This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.
Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements.
The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill.
This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
Introduction | |||
Introduction to Digital Advertising & Marketing 301 – I’m Your Host! | 00:02:00 | ||
Location Targeting - IP, Wifi, Cell Tower, GPS and How to Detect Fraudulent Data | |||
Location Targeting Part 1 – How it Works, IP, Wifi, & Cell Tower Targeting | 00:08:00 | ||
Location Targeting Part 2 – GPS Targeting, + How to Find Lat/Longs on Google | 00:06:00 | ||
Location Targeting Part 3 – Location Tech Companies & Fraud Detection/Prevention | 00:06:00 | ||
Beacons - Beacon Target in Digital Marketing. Super Targeted location Data | |||
Beacons – Beacon Target in Digital Marketing, Super Targeted Location Data | 00:05:00 | ||
Retargeting - Retargeting In Digital Marketing & Live Examples | |||
Retargeting – How Advertisers run Digital Retargeting Advertising Campaigns | 00:06:00 | ||
Bid Requests & CPM Breakdown | |||
Bid Request/Bid Response – The RTB buying process explained | 00:11:00 | ||
Cost Break Down – How is a Final CPM Calculated | 00:08:00 | ||
Research - Publisher, Competitor Spend, Trends, and Social Media listening | |||
Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & more | 00:14:00 | ||
Research: Competitor & Spend Information, Find Where Competitors are Spending | 00:10:00 | ||
Research: Trends, eMarketer, Google Keywords, AdWeek/AdAge/Digiday | 00:14:00 | ||
Platform Demos : Running Facebook Ads, DSP Use. SSP Use & More | |||
Setting a Facebook Brand Page to Use for Facebook Ad Campaign | 00:07:00 | ||
Social Media Marketing: Creating a Paid Facebook Advertising Campaign | 00:00:00 | ||
DSP Demo Part 1 – Setting Up a Campaign in a Demand Side Platform | 00:20:00 | ||
DSP Demo Part 2 – Uploading Creative & Custom Audiences | 00:07:00 | ||
SSP Demo Part 1 – How to work with an SSP and Getting Setup | 00:10:00 | ||
SSP Demo Part 2 – Setting Up a Mediation Group in Google’s AdMob | 00:05:00 | ||
Mobile Banner Ad Best Practices – A Quick Guide from AdMob | 00:03:00 | ||
Contract Negotiations - Who's Involved in The Process and T&Cs | |||
Contract Negotiations – How to Review and Execute a Digital Media IO | 00:14:00 | ||
AdBlocking - This History of AdBlocking ,Trends, and Industry Response | |||
AdBlocking – This history of AdBlocking, Trends, and Industry Response | 00:15:00 | ||
Social Listening | |||
Social Listening Part 1 – How to Find Out What People Say About Your Brand | 00:16:00 | ||
Social Listening Part 2 – Post-Campaign Results & Social Media War Rooms | 00:06:00 | ||
Interviews With Industry Experts | |||
Interview Setup – What to Expect From Our Industry Experts | 00:01:00 | ||
Kat Earls – Industry Insights Lead at Google / Former Head of Strategy JWT-SF | 00:36:00 | ||
Obtain Your Certificate | |||
Order Your Certificate of Achievement | 00:00:00 | ||
Get Your Insurance Now | |||
Get Your Insurance Now | 00:00:00 | ||
Feedback | |||
Feedback | 00:00:00 |
This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.
Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements.
The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill.
This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
Introduction | |||
Introduction to Digital Advertising & Marketing 301 – I’m Your Host! | 00:02:00 | ||
Location Targeting - IP, Wifi, Cell Tower, GPS and How to Detect Fraudulent Data | |||
Location Targeting Part 1 – How it Works, IP, Wifi, & Cell Tower Targeting | 00:08:00 | ||
Location Targeting Part 2 – GPS Targeting, + How to Find Lat/Longs on Google | 00:06:00 | ||
Location Targeting Part 3 – Location Tech Companies & Fraud Detection/Prevention | 00:06:00 | ||
Beacons - Beacon Target in Digital Marketing. Super Targeted location Data | |||
Beacons – Beacon Target in Digital Marketing, Super Targeted Location Data | 00:05:00 | ||
Retargeting - Retargeting In Digital Marketing & Live Examples | |||
Retargeting – How Advertisers run Digital Retargeting Advertising Campaigns | 00:06:00 | ||
Bid Requests & CPM Breakdown | |||
Bid Request/Bid Response – The RTB buying process explained | 00:11:00 | ||
Cost Break Down – How is a Final CPM Calculated | 00:08:00 | ||
Research - Publisher, Competitor Spend, Trends, and Social Media listening | |||
Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & more | 00:14:00 | ||
Research: Competitor & Spend Information, Find Where Competitors are Spending | 00:10:00 | ||
Research: Trends, eMarketer, Google Keywords, AdWeek/AdAge/Digiday | 00:14:00 | ||
Platform Demos : Running Facebook Ads, DSP Use. SSP Use & More | |||
Setting a Facebook Brand Page to Use for Facebook Ad Campaign | 00:07:00 | ||
Social Media Marketing: Creating a Paid Facebook Advertising Campaign | 00:00:00 | ||
DSP Demo Part 1 – Setting Up a Campaign in a Demand Side Platform | 00:20:00 | ||
DSP Demo Part 2 – Uploading Creative & Custom Audiences | 00:07:00 | ||
SSP Demo Part 1 – How to work with an SSP and Getting Setup | 00:10:00 | ||
SSP Demo Part 2 – Setting Up a Mediation Group in Google’s AdMob | 00:05:00 | ||
Mobile Banner Ad Best Practices – A Quick Guide from AdMob | 00:03:00 | ||
Contract Negotiations - Who's Involved in The Process and T&Cs | |||
Contract Negotiations – How to Review and Execute a Digital Media IO | 00:14:00 | ||
AdBlocking - This History of AdBlocking ,Trends, and Industry Response | |||
AdBlocking – This history of AdBlocking, Trends, and Industry Response | 00:15:00 | ||
Social Listening | |||
Social Listening Part 1 – How to Find Out What People Say About Your Brand | 00:16:00 | ||
Social Listening Part 2 – Post-Campaign Results & Social Media War Rooms | 00:06:00 | ||
Interviews With Industry Experts | |||
Interview Setup – What to Expect From Our Industry Experts | 00:01:00 | ||
Kat Earls – Industry Insights Lead at Google / Former Head of Strategy JWT-SF | 00:36:00 | ||
Obtain Your Certificate | |||
Order Your Certificate of Achievement | 00:00:00 | ||
Get Your Insurance Now | |||
Get Your Insurance Now | 00:00:00 | ||
Feedback | |||
Feedback | 00:00:00 |
I really enjoyed this class and the format it was presented in. For me, I learn and retain much more through an online class
I done the Yellow Belt Six Sigma and the How to Change an Organisations Culture course. The course and support were exceptional.
Really quick response to all my questions/queries and resolved an issue for me, quick, informative and really polite.
Course Fee
£19.99
84% OFF