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Digital Advertising and Marketing 301: Professional Course
CPD UK IPHM Accredited
Flexible Learning
On-Demand Training
Exam Included
Recognised Certificate
Lifetime Access
Highlights of the Course
- Course Type: Online Learning
- Duration: 1 to 2 hours
- Tutor Support: Tutor support is included
- Customer Support: 24/7 customer support is available
- Quality Training: The course is designed by an industry expert
- Recognised Credential: Recognised and Valuable Certification
- Completion Certificate: Free Course Completion Certificate Included
- Instalment: 3 Installment Plan on checkout
What you will learn from this course?
- Gain comprehensive knowledge about digital advertising and marketing
- Understand the core competencies and principles of digital advertising and marketing
- Explore the various areas of digital advertising and marketing
- Know how to apply the skills you acquired from this course in a real-life context
- Become a confident and expert digital marketer
Digital Advertising and Marketing 301: Professional Course
Master the skills you need to propel your career forward in digital advertising and marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital advertising and marketing course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital advertising and marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.
This comprehensive course will teach you the theory of effective digital advertising and marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital advertising and marketing industry. You’ll gain a solid understanding of the core competencies required to drive a successful career in digital advertising and marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital advertising and marketing.
Enrol in this digital advertising and marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.
Who is this Course for?
This comprehensive digital advertising and marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital advertising and marketing can also take this course.
Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.
Entry Requirements
This digital advertising and marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.
Assessment
This digital advertising and marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.
Recognised Accreditation
This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
What is CPD?
Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements.
Benefits of CPD
- Improve your employment prospects
- Boost your job satisfaction
- Promotes career advancement
- Enhances your CV
- Provides you with a competitive edge in the job market
- Demonstrate your dedication
- Showcases your professional capabilities
What is IPHM?
The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill.
Benefits of IPHM
- It will help you establish a positive reputation in your chosen field
- You can join a network and community of successful therapists that are dedicated to providing excellent care to their client
- You can flaunt this accreditation in your CV
- It is a worldwide recognised accreditation
What is Quality Licence Scheme?
This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
Benefits of Quality License Scheme
- Certificate is valuable
- Provides a competitive edge in your career
- It will make your CV stand out
Course Curriculum
| Introduction | |||
| Introduction to Digital Advertising & Marketing 301 – I’m Your Host! | 00:02:00 | ||
| Location Targeting - IP, Wifi, Cell Tower, GPS and How to Detect Fraudulent Data | |||
| Location Targeting Part 1 – How it Works, IP, Wifi, & Cell Tower Targeting | 00:08:00 | ||
| Location Targeting Part 2 – GPS Targeting, + How to Find Lat/Longs on Google | 00:06:00 | ||
| Location Targeting Part 3 – Location Tech Companies & Fraud Detection/Prevention | 00:06:00 | ||
| Beacons - Beacon Target in Digital Marketing. Super Targeted location Data | |||
| Beacons – Beacon Target in Digital Marketing, Super Targeted Location Data | 00:05:00 | ||
| Retargeting - Retargeting In Digital Marketing & Live Examples | |||
| Retargeting – How Advertisers run Digital Retargeting Advertising Campaigns | 00:06:00 | ||
| Bid Requests & CPM Breakdown | |||
| Bid Request/Bid Response – The RTB buying process explained | 00:11:00 | ||
| Cost Break Down – How is a Final CPM Calculated | 00:08:00 | ||
| Research - Publisher, Competitor Spend, Trends, and Social Media listening | |||
| Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & more | 00:14:00 | ||
| Research: Competitor & Spend Information, Find Where Competitors are Spending | 00:10:00 | ||
| Research: Trends, eMarketer, Google Keywords, AdWeek/AdAge/Digiday | 00:14:00 | ||
| Platform Demos : Running Facebook Ads, DSP Use. SSP Use & More | |||
| Setting a Facebook Brand Page to Use for Facebook Ad Campaign | 00:07:00 | ||
| Social Media Marketing: Creating a Paid Facebook Advertising Campaign | 00:00:00 | ||
| DSP Demo Part 1 – Setting Up a Campaign in a Demand Side Platform | 00:20:00 | ||
| DSP Demo Part 2 – Uploading Creative & Custom Audiences | 00:07:00 | ||
| SSP Demo Part 1 – How to work with an SSP and Getting Setup | 00:10:00 | ||
| SSP Demo Part 2 – Setting Up a Mediation Group in Google’s AdMob | 00:05:00 | ||
| Mobile Banner Ad Best Practices – A Quick Guide from AdMob | 00:03:00 | ||
| Contract Negotiations - Who's Involved in The Process and T&Cs | |||
| Contract Negotiations – How to Review and Execute a Digital Media IO | 00:14:00 | ||
| AdBlocking - This History of AdBlocking ,Trends, and Industry Response | |||
| AdBlocking – This history of AdBlocking, Trends, and Industry Response | 00:15:00 | ||
| Social Listening | |||
| Social Listening Part 1 – How to Find Out What People Say About Your Brand | 00:16:00 | ||
| Social Listening Part 2 – Post-Campaign Results & Social Media War Rooms | 00:06:00 | ||
| Interviews With Industry Experts | |||
| Interview Setup – What to Expect From Our Industry Experts | 00:01:00 | ||
| Kat Earls – Industry Insights Lead at Google / Former Head of Strategy JWT-SF | 00:36:00 | ||
| Obtain Your Certificate | |||
| Order Your Certificate of Achievement | 00:00:00 | ||
| Get Your Insurance Now | |||
| Get Your Insurance Now | 00:00:00 | ||
| Feedback | |||
| Feedback | 00:00:00 | ||
Frequently Asked Question(FAQ)
After successfully registering for the course you will receive an email regarding your login details which will allow you access to your online training course.
Upon successfully enrolling for a course you will receive an email with your login details. Kindly check your inbox/junk folder and spam folder, or you can contact our award-winning customer support team via [email protected].
Sure, you can gift any of our courses to your friend or dearest one. After purchasing any course as a gift kindly provide the learner’s details via [email protected], and then we will send your gift to the learner with the login details of the course.
Definitely, you can enrol to this course. This is a self-paced online video training course. Once you will purchase the course you will receive your login details via email. As you will have lifetime access to the login portal, hence you can complete your course at your convenient time.
Our online courses come with lifetime access with no time limit for completion. Each course is fully accessible from a tablet, mobile or laptop, as long as there is a secure internet connection.
This course is accredited by the CPD Certification Service. The CPD Certification Service is a renowned independent accreditation organisation.
This course is accredited by the CPD Certification Service. CPD is widely accepted by employers, professional organizations, academic institutions and governmental authorities in the UK, as well as across the world. A certificate from CPD Certification Service will not only add value to your resume but also showcase your potential to strive towards achieving professional goals.
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. This will provide you with a competitive edge in your career, developing you as a standout candidate among all other applicants and employees.
After successfully completing the course and placing your order for the PDF certificate it will take 24 hours to issue the PDF certificate. The PDF certificate will send to you via email.
After successfully completing the course and placing your order for the hardcopy certificate it will take 9 to 12 business days. The hardcopy certificate will send to you via post.
Once you have completed the course, you will be eligible to order a course transcript from Study Plex. The transcripts act as proof of your studies. The transcript details all the key modules of the course so that you can show them exactly what you have learnt.
You will enjoy the benefits of getting student discounts from thousands of stores where the retailer provides student discounts.
Highlights of the Course
- Course Type: Online Learning
- Duration: 1 to 2 hours
- Tutor Support: Tutor support is included
- Customer Support: 24/7 customer support is available
- Quality Training: The course is designed by an industry expert
- Recognised Credential: Recognised and Valuable Certification
- Completion Certificate: Free Course Completion Certificate Included
- Instalment: 3 Installment Plan on checkout
What you will learn from this course?
- Gain comprehensive knowledge about digital advertising and marketing
- Understand the core competencies and principles of digital advertising and marketing
- Explore the various areas of digital advertising and marketing
- Know how to apply the skills you acquired from this course in a real-life context
- Become a confident and expert digital marketer
Digital Advertising and Marketing 301: Professional Course
Master the skills you need to propel your career forward in digital advertising and marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital advertising and marketing course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital advertising and marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.
This comprehensive course will teach you the theory of effective digital advertising and marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital advertising and marketing industry. You’ll gain a solid understanding of the core competencies required to drive a successful career in digital advertising and marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital advertising and marketing.
Enrol in this digital advertising and marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.
Who is this Course for?
This comprehensive digital advertising and marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital advertising and marketing can also take this course.
Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.
Entry Requirements
This digital advertising and marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.
Assessment
This digital advertising and marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.
Recognised Accreditation
This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
What is CPD?
Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements.
Benefits of CPD
- Improve your employment prospects
- Boost your job satisfaction
- Promotes career advancement
- Enhances your CV
- Provides you with a competitive edge in the job market
- Demonstrate your dedication
- Showcases your professional capabilities
What is IPHM?
The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill.
Benefits of IPHM
- It will help you establish a positive reputation in your chosen field
- You can join a network and community of successful therapists that are dedicated to providing excellent care to their client
- You can flaunt this accreditation in your CV
- It is a worldwide recognised accreditation
What is Quality Licence Scheme?
This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
Benefits of Quality License Scheme
- Certificate is valuable
- Provides a competitive edge in your career
- It will make your CV stand out
Course Curriculum
| Introduction | |||
| Introduction to Digital Advertising & Marketing 301 – I’m Your Host! | 00:02:00 | ||
| Location Targeting - IP, Wifi, Cell Tower, GPS and How to Detect Fraudulent Data | |||
| Location Targeting Part 1 – How it Works, IP, Wifi, & Cell Tower Targeting | 00:08:00 | ||
| Location Targeting Part 2 – GPS Targeting, + How to Find Lat/Longs on Google | 00:06:00 | ||
| Location Targeting Part 3 – Location Tech Companies & Fraud Detection/Prevention | 00:06:00 | ||
| Beacons - Beacon Target in Digital Marketing. Super Targeted location Data | |||
| Beacons – Beacon Target in Digital Marketing, Super Targeted Location Data | 00:05:00 | ||
| Retargeting - Retargeting In Digital Marketing & Live Examples | |||
| Retargeting – How Advertisers run Digital Retargeting Advertising Campaigns | 00:06:00 | ||
| Bid Requests & CPM Breakdown | |||
| Bid Request/Bid Response – The RTB buying process explained | 00:11:00 | ||
| Cost Break Down – How is a Final CPM Calculated | 00:08:00 | ||
| Research - Publisher, Competitor Spend, Trends, and Social Media listening | |||
| Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & more | 00:14:00 | ||
| Research: Competitor & Spend Information, Find Where Competitors are Spending | 00:10:00 | ||
| Research: Trends, eMarketer, Google Keywords, AdWeek/AdAge/Digiday | 00:14:00 | ||
| Platform Demos : Running Facebook Ads, DSP Use. SSP Use & More | |||
| Setting a Facebook Brand Page to Use for Facebook Ad Campaign | 00:07:00 | ||
| Social Media Marketing: Creating a Paid Facebook Advertising Campaign | 00:00:00 | ||
| DSP Demo Part 1 – Setting Up a Campaign in a Demand Side Platform | 00:20:00 | ||
| DSP Demo Part 2 – Uploading Creative & Custom Audiences | 00:07:00 | ||
| SSP Demo Part 1 – How to work with an SSP and Getting Setup | 00:10:00 | ||
| SSP Demo Part 2 – Setting Up a Mediation Group in Google’s AdMob | 00:05:00 | ||
| Mobile Banner Ad Best Practices – A Quick Guide from AdMob | 00:03:00 | ||
| Contract Negotiations - Who's Involved in The Process and T&Cs | |||
| Contract Negotiations – How to Review and Execute a Digital Media IO | 00:14:00 | ||
| AdBlocking - This History of AdBlocking ,Trends, and Industry Response | |||
| AdBlocking – This history of AdBlocking, Trends, and Industry Response | 00:15:00 | ||
| Social Listening | |||
| Social Listening Part 1 – How to Find Out What People Say About Your Brand | 00:16:00 | ||
| Social Listening Part 2 – Post-Campaign Results & Social Media War Rooms | 00:06:00 | ||
| Interviews With Industry Experts | |||
| Interview Setup – What to Expect From Our Industry Experts | 00:01:00 | ||
| Kat Earls – Industry Insights Lead at Google / Former Head of Strategy JWT-SF | 00:36:00 | ||
| Obtain Your Certificate | |||
| Order Your Certificate of Achievement | 00:00:00 | ||
| Get Your Insurance Now | |||
| Get Your Insurance Now | 00:00:00 | ||
| Feedback | |||
| Feedback | 00:00:00 | ||
Certificate of Achievement
CPD UK and Accredited Certificate of Achievement
Grow your career by earning CPD UK accredited certificate of achievement and add extra value to your CV. On successful completion of this course, you will be eligible to order your CPD UK accredited certificate of achievement to demonstrate your new skills. You can also share this certificate with prospective employers and your professional network. The CPD accredited certificate of achievement can be obtained in PDF format at a nominal fee of £12; there is an additional fee to get a printed copy certificate which is £25.
Endorsed Certificate from Quality Licence Scheme
On successful completion of the course assessment, you will be eligible to order the QLS Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. This will provide you with a competitive edge in your career add extra value to your CV. You can also share this certificate with prospective employers and your professional network which will help you to drive a successful career in your chosen industry. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.
Valuable Feedback From Student
Henry Kon
I really enjoyed this class and the format it was presented in. For me, I learn and retain much more through an online class
JP Ferreira
I done the Yellow Belt Six Sigma and the How to Change an Organisations Culture course. The course and support were exceptional.
Chris Allan
Really quick response to all my questions/queries and resolved an issue for me, quick, informative and really polite.
Vumani Gumede
The company gives a student all explaination about the course you are doing. I would recommend this company to anyone that is still willing to continue with his or her studies.
Greg
Everything went smooth in the course that I took, it was a great learning experience and i look forward to doing another course with Study Plex.
Frequently Asked Question(FAQ)
After successfully registering for the course you will receive an email regarding your login details which will allow you access to your online training course.
Upon successfully enrolling for a course you will receive an email with your login details. Kindly check your inbox/junk folder and spam folder, or you can contact our award-winning customer support team via [email protected].
Sure, you can gift any of our courses to your friend or dearest one. After purchasing any course as a gift kindly provide the learner’s details via [email protected], and then we will send your gift to the learner with the login details of the course.
Definitely, you can enrol to this course. This is a self-paced online video training course. Once you will purchase the course you will receive your login details via email. As you will have lifetime access to the login portal, hence you can complete your course at your convenient time.
Our online courses come with lifetime access with no time limit for completion. Each course is fully accessible from a tablet, mobile or laptop, as long as there is a secure internet connection.
This course is accredited by the CPD Certification Service. The CPD Certification Service is a renowned independent accreditation organisation.
This course is accredited by the CPD Certification Service. CPD is widely accepted by employers, professional organizations, academic institutions and governmental authorities in the UK, as well as across the world. A certificate from CPD Certification Service will not only add value to your resume but also showcase your potential to strive towards achieving professional goals.
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. This will provide you with a competitive edge in your career, developing you as a standout candidate among all other applicants and employees.
After successfully completing the course and placing your order for the PDF certificate it will take 24 hours to issue the PDF certificate. The PDF certificate will send to you via email.
After successfully completing the course and placing your order for the hardcopy certificate it will take 9 to 12 business days. The hardcopy certificate will send to you via post.
Once you have completed the course, you will be eligible to order a course transcript from Study Plex. The transcripts act as proof of your studies. The transcript details all the key modules of the course so that you can show them exactly what you have learnt.
You will enjoy the benefits of getting student discounts from thousands of stores where the retailer provides student discounts.
Course Fee
£19.00
90% OFF
Buy With Confidence
14 Days Money Back Guarantee