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Free CPD UK & IPHM Accredited PDF Certificate with Transcript

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Digital Advertising and Marketing 101: The Complete Guide

Digital Advertising and Marketing 101: The Complete Guide

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Online Learning

Join our course to learn how to cope with the ever-evolving field of digital marketing. Whether you are a fresher looking to establish a strong online presence or an experienced marketer aiming to refine your skills, this course will equip you with the skills necessary to succeed in today's competitive digital field.

What will you learn from this course?

  • Gain comprehensive knowledge about digital advertising and marketing
  • Understand the core competencies and principles of digital advertising and marketing
  • Explore the various areas of digital advertising and marketing
  • Know how to apply the skills you acquired from this course in a real-life context
  • Become a confident and expert digital marketer

Digital Advertising and Marketing 101: The Complete Guide Course

Master the skills you need to propel your career forward in digital advertising and marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital advertising and marketing course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital advertising and marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.

This comprehensive course will teach you the theory of effective digital advertising and marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital advertising and marketing industry. Youโ€™ll gain a solid understanding of the core competencies required to drive a successful career in digital advertising and marketing. This course is designed by industry experts, so you’ll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital advertising and marketing.

Enrol in this digital advertising and marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.

Who is this Course for?

This comprehensive digital advertising and marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital advertising and marketing can also take this course.

Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.

Entry Requirements

This digital advertising and marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.

Assessment

This digital advertising and marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.

Recognised Accreditation

 

CPD

CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.

QLS

The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

Course Curriculum

Introduction

Welcome to the Course

Introduction to Digital Ads

Introduction Part 1 โ€“ The IAB, Banner Ads, Video Ads and Rich Media

Introduction Part 2 โ€“ Custom, Skins, Social Media, Audio Ads, And Search

The Digital Advertising Ecosystem

Digital Ecosystem Part 1 โ€“ Publisher direct, exchanges, networks, DSPs & ATDs

How DSPs, SSPs, Exchanges, Networks, and publishers all work together

Buying The Ads

Buying Digital Ads โ€“ How to Buy Digital Ads, Price Ranges, Process and More

Ad Targeting

Ad Targeting โ€“ Contextual, Behavioral, Demographic, Geographic & More

Ad Serving

What is an ad server. DoubleClick, DFP, DFA, third party ad servers, etc.

Illustration of how ad serves work

Reporting

Digital Advertising Reporting Overview โ€“ Impressions, Clicks, CTR, CPC, & more

Course Review

Final course review and Thank You.

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Course info

Duration

Duration

Accredited by

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Tutor Support

Tutor Support

Course Access

Course Access

100 Minutes

CPD UK & QLS

Included

1 Year

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FAQs

CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.

Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards.

For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.

Yes, you can pay via Invoice or Purchase Order, please contact us at [email protected] for invoice payment.

Yes, you can pay via instalments at checkout.

No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learnerโ€™s ability to learn new things, diversify their skills, and expand their horizons.

After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via [email protected]