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Free CPD UK & IPHM Accredited PDF Certificate with Transcript

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Customer Value Management and Promotion Strategy

Customer Value Management and Promotion Strategy

Quality Guarantee

Quality Guarantee

Promising training excellence, satisfaction gurantee

Accredited by

Accredited by

CPD UK & Quality License Scheme

Tutor Support

Tutor Support

Unlimited support via email, till you complete the course

Recognised Certification

Recognised Certification

Accepted by thousands of bodies

Start Anytime

Start Anytime

Till you complete your exam

Job Opportunity

Job Opportunity

High Chances of Getting Hired After Course Completion

Gain a competitive edge in the market with our course. From understanding customer needs to designing impactful promotions, this course equips you with the skills to create enduring customer value and drive strategic promotional initiatives.

What will you learn from this course?

  • Understand the importance of customer value in promoting business growth
  • Learn how to calculate a customer's lifetime value  and its significance in business decision-making
  • Identify the key variables that influence customer lifetime value
  • Familiarise yourself with the core concepts related to customer value and promotion strategy
  • Learn how to leverage the concepts to develop effective promotion strategies
  • Understand the role of variation and sensitivity analysis in customer value calculations
  • Explore the different methods of calculating customer value
  • Understanding the principles of Monte Carlo simulations and their application in calculating CLV

Customer Value Management and Promotion Strategy Course

Customer Value and Promotion Strategy is a comprehensive course designed to equip you with the knowledge and skills needed to create effective promotion strategies that deliver customer value. You will learn how to calculate customer lifetime value (CLV) and use it as a key metric for business decision-making. The course covers key concepts such as segmentation, targeting, and positioning, and how to apply them in developing promotion strategies that resonate with your target audience. By the end of the course, you will have gained a deep understanding of customer value and promotion strategy, and be able to apply this knowledge to drive business growth and enhance customer engagement. 

  • Understand the relationship between customer value and business growth
  • Evaluate your clients to make rational decisions 
  • Apply promotion strategies to your business and attract customer
  • Use Monte Carlo simulation to optimise promotion strategies
  • Develop critical thinking and problem-solving skills by analysing real-world scenarios

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  • This course is for marketing professionals who want to develop expertise in creating effective promotion strategies that deliver customer value  
  • This course is suitable for business owners and entrepreneurs who want to improve customer engagement and drive business growth.
  • This course is ideal for sales professionals who want to improve their ability to engage and retain customers.
  • Product managers who want to understand how to develop and promote products that deliver customer value can enrol on this course
  • Students and academics who want to learn about customer value and promotion strategy as part of their coursework or research can also enrol in this course

This course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone and a reliable internet connection.

This course assesses learners through multiple-choice questions (MCQs). Upon completing the modules, learners must answer MCQs to complete the assessment procedure. 

  • Through the MCQs, it is measured how much a learner can grasp from each section. 
  • In the assessment, the pass mark is 60%.


  • Introduction

Lifetime Customer value

  • Lifetime Customer Value – Key concepts
  • Lifetime Customer Value – Excel model

Variations and Sensitivity Analysis

  • Sensitivity Analysis in Excel
  • Variations in finding customer value

Monte Carlo Simulation

  • Monte Carlo Simulation – Introduction
  • Monte Carlo Simulation – Example
  • Problem Statement
  • Monte Carlo Simulation in Excel: Part 1
  • Monte Carlo Simulation in Excel: Part 2
  • Monte Carlo Simulation in Excel: Part 3


CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.


The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

Endorsed Certificate From Quality Licence Scheme

CPD UK And Accredited Certificate Of Achievement

On successful completion of this course, you will be eligible to order your CPD UK accredited certificate of achievement to demonstrate your new skills. The CPD accredited PDF certificate of achievement can be obtained free of cost, which is included in the course. There is an additional fee to get a printed copy certificate which is £25.

CPD UK And Accredited Certificate Of Achievement

Endorsed Certificate From Quality Licence Scheme

On successful completion of the course assessment, you will be eligible to order the QLS Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. This will provide you with a competitive edge in your career add extra value to your CV. You can also share this certificate with prospective employers and your professional network which will help you to drive a successful career in your chosen industry. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.

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Course Review


Customer value strategies deliver products and services in such a way that customers know they are saving money right away or will save money in the long run by working with your organisation.

A promotion strategy is a technique for increasing or creating demand for a product. It explains the strategies you'll employ to create awareness of your goods and stimulate people's interest in purchasing them. A promotion strategy's purpose is to introduce potential buyers to your product and persuade them to buy it.

Creating customer value improves consumer satisfaction and experience. A positive customer experience adds value to the consumer's life. Creating customer value boosts loyalty, market share, and pricing, while also reducing errors and increasing efficiency.

Customers prefer cheaper prices because they prefer to spend less money. Quality products are needed as well so that clients feel they are receiving their money's worth. consumers also desire rapid service and outstanding after-sales service, which often leads them to become loyal consumers.

Direct marketing, sales promotion, internet marketing, personal selling, general advertising, public relations, and sponsorships are the seven promotional sectors. Long-term business success can be greatly aided by promotional marketing.

It accelerates the acceptance of products and services. Helps in the sale of products and services in an unstable market. It gives excellent sales assistance. Overcoming the gap between producers and end users.

After successfully registering for the course, you will receive an email regarding your login details, allowing you access to your online training course.

Upon successfully enrolling for a course, you will receive an email with your login details. Kindly check your inbox/junk folder and spam folder, or you can contact our award-winning customer support team via [email protected].

Sure, you can gift any of our courses to your friends or dearest ones. After purchasing any course as a gift, kindly provide the learner’s details via [email protected]. and then we will send your gift to the learner with the login details of the course.

Definitely, you can enrol for this self-paced online video training course. Once you purchase the course, you will receive your login details via email. As you will have lifetime access to the login portal, you can complete your course at your convenience.

Our online courses come with lifetime access with no time limit for completion. Each course is fully accessible from a tablet, mobile or laptop, with a secure internet connection.

Upon successfully completing the course, you can order your certificate of achievement as proof of your new skill.

After successfully passing the MCQ exam, you will be eligible to order the Photography Endorsed Certificate from the Quality Licence Scheme.

No prior knowledge is necessary for the course, making it ideal for beginners. However, a positive attitude toward learning is always a plus.