Build a Compelling Competitive Matrix
Booking Options 
Choose Your Exam Board 
-
Overview
The competitive matrix is a graphic that highlights your unique strengths vis-a-vis other players in the space. The visual snapshot is easy for investors to parse — but it’s more than a pretty picture. As you identify your most relevant strengths and how you stack up against competitors, the process of developing a competitive matrix gives you a greater understanding of your market and your business, and a valuable marketing tool. This course will cover how to identify the most relevant strengths to plot on your graph, how to identify and evaluate competitors on the matrix, and how to position your business as a market leader.
You will learn:
- How can I convince investors my company excels against the competition?
- Which of my company’s strengths are most important to emphasize?
- How should I select competitors to include on the matrix?
- How can I fairly rank my company and my competitors?
-
Curriculum
This comprehensive course is designed by industry experts; this course will provide you with the skills and knowledge you need to succeed. Not only will it make you more lucrative to potential employers, but it will also give you the confidence to apply for that dream job.
This course is divided into bite-sized modules to make it easy to follow. The modules of this course cover all essential areas to provide you with the appropriate skills and industry knowledge to take your career to the next level. Whether you are travelling around the world or juggling work and family, this course can be completed anytime, anywhere. This flexibility enables you to learn at your own pace, fitting your studies around your current lifestyle.
Course Curriculum
Introduction Competitive Matrix Explained 00:06:00 Develop Your Competitive Matrix Step By Step Part 1 – Determining Your Strengths 00:05:00 Scoring Your Strengths 00:05:00 Express the Top 2 in a Range 00:01:00 Part 2 – Select Your Competitors 00:02:00 Part 3- Evaluate and Plot Your Competitors 00:01:00 Workshop Building Your Competitive Matrix in Action 00:03:00 Supplementary Resources Supplementary Resources – Build a Compelling Competitive Matrix 00:00:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00 -
Accreditation
-
Certification
-
Reviews
-
FAQ
The competitive matrix is a graphic that highlights your unique strengths vis-a-vis other players in the space. The visual snapshot is easy for investors to parse — but it’s more than a pretty picture. As you identify your most relevant strengths and how you stack up against competitors, the process of developing a competitive matrix gives you a greater understanding of your market and your business, and a valuable marketing tool. This course will cover how to identify the most relevant strengths to plot on your graph, how to identify and evaluate competitors on the matrix, and how to position your business as a market leader.
You will learn:
- How can I convince investors my company excels against the competition?
- Which of my company’s strengths are most important to emphasize?
- How should I select competitors to include on the matrix?
- How can I fairly rank my company and my competitors?
This comprehensive course is designed by industry experts; this course will provide you with the skills and knowledge you need to succeed. Not only will it make you more lucrative to potential employers, but it will also give you the confidence to apply for that dream job.
This course is divided into bite-sized modules to make it easy to follow. The modules of this course cover all essential areas to provide you with the appropriate skills and industry knowledge to take your career to the next level. Whether you are travelling around the world or juggling work and family, this course can be completed anytime, anywhere. This flexibility enables you to learn at your own pace, fitting your studies around your current lifestyle.
Course Curriculum
Introduction | |||
Competitive Matrix Explained | 00:06:00 | ||
Develop Your Competitive Matrix Step By Step | |||
Part 1 – Determining Your Strengths | 00:05:00 | ||
Scoring Your Strengths | 00:05:00 | ||
Express the Top 2 in a Range | 00:01:00 | ||
Part 2 – Select Your Competitors | 00:02:00 | ||
Part 3- Evaluate and Plot Your Competitors | 00:01:00 | ||
Workshop | |||
Building Your Competitive Matrix in Action | 00:03:00 | ||
Supplementary Resources | |||
Supplementary Resources – Build a Compelling Competitive Matrix | 00:00:00 | ||
Obtain Your Certificate | |||
Order Your Certificate of Achievement | 00:00:00 | ||
Get Your Insurance Now | |||
Get Your Insurance Now | 00:00:00 | ||
Feedback | |||
Feedback | 00:00:00 |